Gree air conditioner, a calm choice! What’s so good about this advertising slogan (it can be analyzed from many aspects such as structure, word modification, expression, pun, etc.)

In terms of structure, this sentence is concise and easy to remember, making people feel unforgettable.

In terms of rhetorical expression, this sentence uses the rhetorical technique of personification, in which "calm" is used to describe people, and this sentence uses calmness to describe air conditioners, which has a more vivid feeling .

In a pun, cold means cooling, quiet means quiet, and "cooling" and "quiet" themselves are also the qualities that an air conditioner should have. This word is just right.

Extended information:

Advertising word creativity:

1. Comprehensive advertising planning:

Comprehensive type means "unification", Represent the business in a nutshell. For example: XX Service Company uses "Your needs are our pursuit" as its advertising slogan.

2. Advertising planning suggestive type:

That is, do not state directly, but use indirect language to imply. For example, Gillette Blade: "Give you a refreshing morning."

3. Advertising planning pun type:

A pun, which not only introduces the product, but also has a different meaning. For example, a watch store uses the advertising slogan "One look, one talent, one falls in love at first sight", which is very popular among couples.

4. Advertising planning warning type:

Use "transversal" words to warn consumers to cause unexpected surprises. There is an advertisement for a skin cream that says: "You must need it after the age of 20."

5. Advertising planning metaphor type:

Using a certain taste as a metaphor to create a sense of intimacy. For example, the toothpaste advertisement says: "Twice a day, plus once before a date."

6. Irony type in advertising planning:

Use irony to cleverly express product features, which often leaves a deeper impression on people. For example: toothbrush advertising slogan: "Don't pull out a hair"; typed advertising: "No fight, no acquaintance."