How to write Baidu bidding ideas? If you want to write a good baidu promotion thought, there are several principles to follow.

Baidu bidding creativity should follow the following four principles:

1 is red, and keywords appear in the title and description, which will be red when the user's search word is triggered. In addition, wildcards should be added to increase the frequency and probability of floating red.

2 relevance, creativity must be written around the key words of the promotion unit, and you can't pursue entertainment and forget relevance.

3 fluency, don't pile up keywords, be sure to pursue the fluency of sentences. Convenient for users to read.

4 Attraction, which is the requirement for the promotion of creativity. Good ideas must be attractive. There are more requirements here. For example, there are many ways to write titles, and there are certain stresses on describing and displaying URLs. This is an internal skill, which needs constant cultivation.