How to write a poster for a best-selling product? How to make a poster selling cosmetics?

How to write main products, prices, and product pictures. How to write main products, prices, and product pictures: 1. For the price of a product, first of all, do you need to tell customers the name of the product? What are the specifications? Then you have to tell customers what the market price of the product is and what the discount price is. 2. The price of the service, that is, some customers buy household items that need to be installed, but the customer does not understand, then the company will send someone to provide door-to-door service, so is there a price for the service, how much does it cost for an hour of service, or installation? How much is the whole set? 3. The text in the product picture poster can be divided into three parts: main title, subtitle, and main text, but it does not have to include these three parts. How to write a poster that can best attract buyers’ attention and have the largest font size as the main title?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said as the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the designed image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density, clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antiqueness, elegance and inner pursuit or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster How to make a poster selling cosmetics

How to make a cosmetics poster for a design novice, what you need PS knowledge, but a tool. Steps to make cosmetics posters: 1: There are many poster tools in the app store. Open Lime Design, enter the keyword "cosmetics" in the search bar, find the beauty template, and find a template that suits you.

2: Enter the editing page, click on template, if there are other recommended templates here. If you need to change the template, click this template

3. Click on the background. You can change the color and picture of the background, and you can also add a texture-rich background (modify as appropriate depending on the individual picture)

4. Click on the picture to select multiple pictures to add in the mobile phone album 5. Click on the text , you can choose special effects of font style, you can choose from a variety of font styles, and there are also lace fonts.

6. Click on the sticker to add decorative materials, and there are many categories of stickers

7. Click on the text on the screen to change the text content, change the font style and font color, and also Font size can be adjusted.

8. Click on the QR code to enter the picture editing. You can change it to your own QR code picture. There is also the stroke function of the picture, the adjustment of transparency, the cropping function of the picture and the cutout function. It is very convenient. Convenient

9. Click Save when finished and you are done

All fonts, stickers, and template materials here are free and can be used commercially.