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Slogan solution
When it comes to double 1 1, it is the moment when the "kitchen knife party" clamors, and buy buy thinks about "kitchen knife" while buying it. There are problems with consumers, but more is that the routines of e-commerce are too deep to prevent.
Take last year's double 1 1 Taobao transaction amount of 91200 million yuan as an example, this year's transaction amount will only be more than less. Even in the month before 1 1, some courier companies hired couriers at high prices or expanded their warehouses. After all, I think most express delivery companies don't want it to happen again. Under such a tight "preparation", not only is the express delivery ready, but the e-commerce is also good.
A treasure and a cat, the red envelope rain has started, and people who grab red envelopes every day are happy. On a dog, opening the page is to urge you to upgrade the APP, which goes without saying. But the highlight is not here. What attracts consumers' attention most is obviously discount, diving price and full delivery? Full reduction, these slogans.
Many people submit to humiliation and are prepared to "cut their hands" when the price of double 1 1 is reduced. Although you can buy cheaper goods than usual at this time, it is really difficult to "drop pies from the sky". The most common thing for e-commerce is to raise prices first, then lower prices, or send coupons or something. Under the seemingly cheap goods, there is a huge pit waiting for consumers to jump in.
According to my friend's personal experience, he bought a pair of slippers on a cat during his activity last year. At that time, he found that many people placed orders for evaluation, so he couldn't resist the temptation of being cheap and placed an order. Some people may guess the quality of the goods in the future, but what's worse is that even the customer service can't be contacted and there has been no delivery. And I don't know how this matter was finally solved. But I know that my friends will not be so cheap.
What do the above examples and statements reflect? E-commerce has been on fire from the beginning, and now it has a strong momentum, which can be described as "promising". Even the goods in the world may be covered by e-commerce in the future. So standing high for too long? E-commerce doesn't know who helped them to the top.
At the beginning of Shuang 1 1, the industrial and commercial departments called e-commerce companies to discuss some "integrity" issues. Even so, some old problems have not been solved after all. "False advertising" is as serious as "shoddy", where no one cares. Since e-commerce is unwilling to take care of it, I believe that with the "efforts" of consumers, the industrial and commercial departments will take care of it!
"Customer is God", this sentence is perfect for e-commerce. Don't use "pro" in your mouth, but dig a hole in your back!
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