Teacher’s Day theme activity planning and implementation plan

In order to ensure that things or work are carried out smoothly, it is necessary to formulate a plan in advance. A plan is a plan that clarifies the time, location, purpose, expected results, budget and methods of specific actions. What are the characteristics of excellent solutions? Below is the Teacher's Day themed activity planning and implementation plan that I have put together for you. Welcome to read, I hope you will like it. Teacher's Day themed activity planning and implementation plan 1

1. Activity theme

Autumn teacher's gratitude and reward

2. Activity purpose

1. Enhance the shopping mall’s external visibility and reputation.

2. Increase public attention in shopping malls.

3. The core of the activity

Promotional publicity

4. Activity time

20××年××月××日—— ××month××日.

5. Gift distribution location

Customer Service Center on the second floor.

6. Activities

Activity 1: Love gathered in Guofang "Teacher, you have worked hard!"

A. On the day of ××month×× With your teacher's certificate, you can get a free silver card.

B. Anyone who holds their teacher’s certificate on ×× month ×× day can receive a free physical examination card and a beautiful gift and the sincerest greetings from the ×× shopping mall.

Activity 2: Gratitude Free Song Request Station

On "Teacher's Day", you can request a song for your teacher for free at the customer service center with your shopping receipt (no limit on amount) .

Attach the broadcast content within 50 words. The broadcast will bring you a feeling of gratitude to your teachers.

Activity 3: Giving gifts to teachers with gratitude

In the late summer and early autumn, new products are available for purchase first. During the event, you can receive a 10 yuan voucher with your teacher qualification certificate and enjoy the activities at the event counter. The discount promotion can be used together with cash coupons, and a single receipt can only be redeemed for one coupon. Teacher’s Day theme activity planning and implementation plan 2

1. Activity theme

Thanksgiving Teacher’s Day, teachers and students benefit together

2. Activity time

　××月××日——××日

3. Activity content

1. Teacher’s Day special, with an average 50% discount on hundreds of building materials and home furnishing brands.

2. 10-30% off products from well-known brands (such as Oppein, Milo, Gujia Craftsmanship, etc.) at ultra-low prices.

3. Teacher’s Day is a great way to give back thanks, and you’ll get gifts when you come.

During the activities from 10:10 to 18:00 in the morning on Teacher’s Day, teachers with teacher certificates and invitation letters can go to the service desk on the first floor to receive a 100 yuan exquisite gift (limited to each person) 1 copy, a total of 500 copies will be issued on the same day, first come first served, big thank you!)

4. Teachers’ exclusive coupons are distributed throughout the city to pay tribute to the hard-working gardeners.

During the event from ××month ×× to ××month××, with a teacher’s card or invitation letter, you can go to the service desk on the first floor to receive 5 exclusive teacher coupons (the number is not limited, each You can get multiple teacher certificates or invitation letters). The invitation letter has been delivered to the ×××× University Office, please ask for it.

5. Lucky draw, you can get thousands of yuan gifts for free. In this Teacher’s Day event, you can get a free lottery ticket with your teacher’s card or invitation letter, and you have a chance to win big prizes without shopping.

Award settings: 1 first prize: ASUS netbook

5 second prizes: 200 yuan Carrefour card

Lottery time: ××month×× Day - 16:00 every day on ×× day Teacher’s Day theme activity planning and implementation plan 3

1. Organizational overview

Willimai Western Restaurant is a luxuriously decorated, delicious food A variety of mid-range Western restaurants with affordable prices are located in the central square of Awati County. They are the high-end of the restaurant industry in Awati County. Zhuoya Consulting and Planning was established in March 20xx, specializing in enterprise management consulting and planning services. The company is located on the sixth floor of the Printing Community on Banlan Road, Aksu City. It is a standardized and professional pure intelligence output company that provides one-stop, comprehensive management consulting and planning services to enterprises.

2. Background and reasons for the event

In order to further improve the popularity and reputation of the Western restaurant, show an excellent image and good style, attract a wide range of potential customers, establish and expand Willimai In order to promote the brand influence and market share of Western-style restaurants, we should promote Weilimax Western Restaurant and "Weilimax Brand" better, faster and more directly. In addition to the usual publicity methods, we should be more comprehensive, accurate and in-depth. Conduct a relatively large-scale event promotion on a hierarchical basis. After analyzing the prospective customer groups in the current market, the main target customers are positioned at family customers aged 30-45. Children in this customer group are generally between 3 and 15 years old. Therefore, we focus on children and recruit children to participate in competitions to attract social attention and parents' attention, which will surely achieve the purpose of widespread participation and in-depth understanding. Secondly, the traditional idea of ??"respecting teachers and respecting morality" attracts more attention on Teacher's Day. On the one hand, children's learning and achievements need to be tested, and on the other hand, parents are eager to make their children feel grateful and respect their teachers. , honor parents, and grow up healthily, this is one of our most important starting points and key points.

3. Activity goals

1. Create a grand and festive atmosphere in the store through Teachers’ Day activities; 2. Establish the brand image and popularity of Willimai Western Restaurant; 3. Through a series of promotion methods, festive atmosphere and novel performances, we attract consumers' attention to Weili Mai Western Restaurant and establish a good customer base; 4. The store is located in the center of Awati County, and the store can serve the people of the whole county. Extensive publicity; harmonize the good relationship with the general public; win more opportunities for the next development of the store and create a good image foundation; 5. Through this activity, mobilize the work enthusiasm and enthusiasm of the staff of Willimai Western Restaurant Creativity; speed up the level of rapport among employees in the department. And in work practice, discover your own strengths and weaknesses. Do a good job summarizing the work afterwards, which adds valuable experience for future business practice; 6. Promote the interaction between all employees of the company and catering and leisure projects, increase the cohesion and centripetal force of employees, enhance the overall cultural connotation of the company, and demonstrate the strength of the company.

4. Activity theme

"Thank you for your kindness, give us a big discount and give us Velimax to grow with you"

5. Activity time

Six. Activity location

Awati County Central Square

Seven. Activity target

The people of the county

Eight. Event organizer and co-organizer

Organizer: Weili Mai Western Restaurant Co-organizer: Zhuoya Consulting Planning Co., Ltd.

9. Event planning

(1 )Activity content and highlights

1. Carefully create the event site for the Teachers' Day celebration to create a majestic celebration atmosphere; at the same time, the fashionable and lively program performances also form a strong visual sense for passing consumers , attract more customers to participate in this celebration, and promote promotional advertisements during the period;

2. Strengthen the thoroughness of the activities, improve communication efficiency, and increase customers' desire to consume;

3. The promotional information on the day of the celebration will be publicized externally through single pages, X display racks and image posters; and in accordance with the school's policies, appropriate slogans will be made in the surrounding area.

4. Promotional activities of the day:

a. Anyone who spends 50 yuan or more in our store on that day can receive a gift of ×××× portions of special dishes or a voucher of ×××× yuan ( TBD).

b. If you spend RMB 100 or more, you can get ×××× portions of special dishes and a fruit plate or a voucher of ×××× yuan (to be determined).

c. If your consumption reaches 200 yuan (excluding drinks), you can give back ×××× "deposits". Next time you visit, you can get a dish (snack) worth ×××× yuan for free. and a Weili Mai Western Restaurant membership card as a thank you.

d. Whenever the last number on the cashier slip is 8, you will receive ×××× vouchers worth ×××× yuan (to be determined). ).

e. More discounts for package meals (kitchen-made set menu)

f. Teachers with teacher certificates or valid certificates will receive a 50% discount (to be determined). p>

(2) Environmental layout

1. Facing the entrance of Weili Mai Western Restaurant, a large golden gas supply door will be placed (slogan: "Thank you for the teacher's kindness and give away the great discount to Weili "Mai grows up with you") and two pairs of golden lion pillars, showing the extraordinary and majestic atmosphere.

2. A big red carpet will be laid at the entrance of the Weili Mai Western Restaurant to give visitors a Guests will feel the joy of the rising sun (the specific size will be subject to on-site verification)

3. Set up a sign-in desk at the guest entrance; prepare 40 guest corsages for attending the event ceremony; and arrange them. Our company's 4-6 female employees with good temperament and good image will wear corsages for the guests (depending on the number of guests invited)

4. The VIP room of the Western restaurant will be set up at the event site. In the VIP lounge, there are 6 outstanding etiquette ladies standing on each side of the club entrance to increase consumer attention.

5. Set up an X display stand at the entrance of the Weili Mai Western Restaurant with different contents. The store's promotional information and congratulatory messages on the day.

6. A banner will be hung at the entrance of Baiweili Mai Western Restaurant. 7. The event site (the county center square) will be set up. The Teacher's Day celebration ceremony has a grand background and a fashionable T-shaped stage (the installation size shall be subject to on-site assessment). The stage is surrounded by gold cloth, and 20 cold fireworks are placed in the front part of the stage to create a grand atmosphere for the celebration.

8. An upright microphone is placed in the center of the stage, which will be used by the leaders for speeches and the host's announcement.

9. There are two sets of speakers on both sides of the stage, and the welcome and leaders are selected. Music when taking the stage and starting up.

10. Two cyclone rainbow machines are set up on each side, which will erupt after the official launch of the celebration ceremony, bringing the atmosphere of the event to a climax.

11. There are 20 guest backrest chairs on each side of the T-shaped stage, so that guests can easily watch fashion shows, band performances and other exciting performances.

(3) Invitation of guests

1. All executives and leaders of Willimai Western Restaurant and all employees of the company will be present.

2. Invite college leaders, outstanding teachers, representatives of enterprises and institutions, VIP customers, and relevant people from all walks of life.

(4) Promotion of the event

1. Publicity in surrounding communities, high-rise residential buildings, and media can directly reach precise consumer groups. Such as: elevator LED video, flyers, etc.

2. Newspaper (advertisement) or newspaper insert: larger in length, relatively low cost, included with the newspaper. Choose a local newspaper with a large circulation to do the accompanying advertisement in the county and surrounding areas. . And select subscribers, the time is one week before the event starts.

3. Place flyers: Choose areas with large local traffic and high population quality, such as: entrances to large shopping malls, community entrances, high-end facades, office rooms, and government department entrances. Distribution requirements: (1) Distribution period: 13:00-14:30; 19:30-20:30. This is mostly the commuting time for office workers, and it is mostly the commuting time for government and administrative department personnel. (2) Distribution group: People aged between 20 and 50 years old, and those who appear to be financially capable in their clothing. (3) Precautions: Promote with a smile. If the other party does not accept the flyer, do not force it into the other party's hand, and be careful to pick up the flyers scattered nearby to avoid creating a bad impression.

(5) Activity Process

At 10:30 am on September 10, the celebration officially began. Guests will be invited to attend the luncheon from 12:45 to 14:00 on September 10th.

(6) Specific division of labor

1. General planning group: Responsible for promoting all-round activities and supervising the work cycle of all groups; scheduling, organizing, and organizing various staff inside and outside the site Emergency response (person in charge: ××).

2. Planning team: Responsible for the promotion of this publicity; writing the planning plan, material design, budget expenditure, activity process, venue layout, next-home docking and formulating the celebration activity cycle promotion schedule ( Person in charge: ××).

3. Publicity Group: Responsible for the compilation and writing of text materials for celebrations, the arrangement of live performers and program arrangements for celebrations, and mobilizing the atmosphere; cooperating with the organizers to speed up the implementation of promotional plans (person in charge: ×× ).

4. Coordination group: Responsible for information transmission among organizing committee members and administrative work during the preparation period; fully cooperate with the supervision of the general planning group; assist the publicity group to implement the promotion plan; on-site personnel duties at the event Matters related to the arrangement, coordination of on-site activity progress and traffic order; during the event, arrange personnel to go to crowded places around the site and distribute DM leaflets (person in charge: ××).

5. Reception Team: Responsible for contacting relevant industry leaders and guests; and arranging the reception work for the day's celebration; and in the early stage of the event, negotiate with the organizer's manager for the day's banquet reception and wine ordering; and according to the invited guests Count the number of tea and other related gifts distributed; arrange lunch for the exhibition staff on the day (person in charge: ××).

6. Finance Office: Statistics and compilation of all expenditures for this event and cost budgets for related promotional activities (the Finance Department will arrange and coordinate and submit relevant information to the General Planning Group, and then issue it to the Coordination Group notify).

7. Security Team: Responsible for public security, vehicle transportation, traffic maintenance, control, personnel safety, and handling of various emergencies at the celebration site and during the event (mainly male employees, 3-4 on-site arrangements for the day people).

10. Forecast of activity effects

The grand momentum of the Teacher’s Day celebration of Willimai Western Restaurant can effectively improve the visibility and reputation of Willimai Western Restaurant, and display an excellent image and Good style, widely attract potential customers.

Establish and promote the brand advantages of Weili Mai Western Restaurant, build business strength and culture, thereby enhancing the core competitiveness of Weili Mai Western Restaurant and pave the way for the organizer's prosperous operation.

11. Budget Budget for Teachers’ Day Theme Activities Planning and Implementation Plan 4

1. Welcome students from all over the world and ***wish you a better tomorrow

1. Stay in the hotel and enjoy the special shock price for new students: 99 yuan (including two breakfasts).

2. Enjoy the new student experience package (Qing Hong Hai Japanese Cuisine 99 yuan package for two people) with a valid student certificate.

3. Undertake teacher appreciation banquets and class reunion banquets for students.

2. The drizzle in the morning nurtures peaches and plums, and the golden autumn fruits comfort the gardeners

1. Teachers can enjoy a special Thanksgiving room with a valid certificate: 99 yuan (including two breakfasts), and a gift of "Peach and Plum Full" A portion of the world's exquisite fruit plate.

2. Launch a special banquet for teachers, and teachers can enjoy special discounts when entering the store. For in-store purchases from ××day, ××month, ××year, 20×× to ××month, 20××, you will receive a thank you card and a peach and plum fruit plate.

3. Teachers whose birthday is on Teacher’s Day and hold a birthday party in a hotel can enjoy a discount on food fees (depending on the actual situation of the hotel) and a free moon cake with their teacher’s certificate and ID card. .

3. During the Mid-Autumn Festival, the full moon is fuller

1. Because there are not many days between Teachers’ Day and the Mid-Autumn Festival, you can also come to a Mid-Autumn Festival event. On that day (××month××day), guests who order Chinese food will enjoy discounted meal rates, guest rooms will enjoy member prices, a mooncake platter will be enjoyed after the Chinese meal, and staying guests will enjoy Mid-Autumn mooncakes (one per person).

2. Special Mid-Autumn Festival reunion banquet - "Sea cucumber family portrait, health will accompany you".

Mid-Autumn Festival sea cucumber set meal and gifts:

Caiyun Chasing the Moon set meal: Free tasting of exquisite mooncakes, and each person will receive a drink and fruit plate.

Sea Rising Moon Package: Free tasting of exquisite mooncakes, and each person will receive a glass of home-brewed beer and a fruit plate.

Family Fun Package: Free tasting of exquisite mooncakes, and each person will receive a glass of home-brewed beer, a drink and a fruit plate.

Perfection Package: Free tasting of exquisite mooncakes, a complimentary special dish, and a glass of fresh beer, a drink and a fruit plate for each person.

IV. Promotion planning

1. Place outdoor advertisements at the entrance of the hotel, near the school entrance, and in the hotel lobby.

2. Mobile phone text message advertising, the focus of mass sending is old customers, mainly introducing the latest activities of the hotel.

3. Use flyers for advertising. Distributed in high traffic locations. Teacher's Day theme activity planning and implementation plan 5

1. Background analysis

Postal greeting cards are a clever combination of publicity and services. It is an efficient business that can give full play to the comprehensive advantages of postal enterprises. It has Huge market space and profit margin. As a long-term, efficient and high-quality postal service with a good brand image, it can only focus on constantly expanding new marketing models, constantly conceiving and learning new design concepts, improving design levels, and empowering Only with the new connotation of postal greeting cards can we better attract new and old customers and expand the market space. At present, postal greeting cards have become the pillar business of the mail business, which has far-reaching strategic significance for maintaining the sound and rapid development of the mail business. In the first year of the group company, the issuance and sales of 20×× greeting cards will play a vital role in the development of the mail business this year and next, in adjusting the business structure, expanding the mail market, and improving corporate efficiency.

2. Business Characteristics

In addition to blessing each other during Christmas, New Year's Day and Spring Festival, postal greeting cards are also an emerging advertising media and have a good publicity effect on enterprises and institutions. , can highlight the brand image of enterprises and institutions, highlight corporate concepts, and enhance customers' awareness and loyalty to corporate brands. It is a powerful assistant for enterprises to expand their visibility, establish a good image, and close relationships with employees and users. Postal greeting cards have the characteristics of low advertising costs, strong targeting, large profits, and cost-effectiveness.

3. Business development goals

The basic ideas for postal greeting cards in 20×× are: focusing on customization, adjusting structure, and increasing sales; innovating products, focusing on functions, and improving services; Strengthen urban areas, expand into counties, push forward vigorously, and integrate communication. Adopt an innovative marketing management system, integrate the wisdom and strength of the team, realize integrated customer marketing, integrate global marketing resources, and focus on strengthening the development of governments and small and medium-sized enterprises; adjust the structure, expand scale, and strive to achieve a higher unit price of 20×× greeting cards The annual increase is 0.3 yuan.

IV. Target customer analysis

Divide the postal greeting card target market into ten major industries, and adopt different marketing plans for different customer groups.

1. Large customers: To stably develop large customer groups, it is necessary to strengthen communication with customers, understand the joint points or problem points of the two parties’ businesses, think about what customers think, and formulate plans based on the market characteristics of the industry in which the customers are located. Detailed and feasible recommended solutions, focusing on solution marketing, while also providing value-added services for database business letters.

2. Small and medium-sized enterprise customers: In 20××, we should focus on strengthening the development of small and medium-sized enterprise customers. Such target customers are mainly distributed in various small and medium-sized enterprises and rural markets. For the small and medium-sized customer market, a combination of customization and sales should be adopted to guide customers to use corporate New Year greeting cards for promotion, highlight the role of postal greeting cards in conveying blessings and maintaining customer relationships, and demonstrate postal database marketing.

3. Old customers: Strengthen communication with old customers, promote development through high-quality services, focus on emotional marketing, and promote high-end products, striving to make old customers adjust the business types of New Year cards. And actively mobilize customers to choose letter cards and greeting card types

4. New customers: Strengthen the promotion of greeting cards, highlight the emotional communication and cultural characteristics of greeting cards, and attract new customers.

V. Marketing Strategy

1. Strongly initiate and organize the promotion of the brand dissemination and promotion of the 20×× postal greeting cards, so that they can effectively cover the target audience and expand the popularity of the greeting cards. Brand influence. Postal greeting cards full of rich humanistic connotations and conveying true feelings and blessings are introduced to the society. A special leadership group for postal greeting cards was established, with the top leaders of each county and city bureau personally responsible for this work. At the same time, corresponding assessment and reward policies were formulated, and the reward policies were required to be posted in each county and city bureau and fully cashed to the developers.

2. Segment the market and integrate marketing to set up a marketing project team to conduct specific segmentation of industry customers. Based on the principle of who develops and who maintains, while maintaining the original customers, find the right ones. Potential customers, deeply tap customer potential, formulate different marketing strategies according to different customer needs, and promote the functional development of greeting cards. The account manager should pay return visits to postal greeting card customers one by one to understand the usage of postal greeting cards by customer units last year, this year's demand, and Comments and suggestions for the postal service.

Some large projects can also be developed to drive growth, such as:

(1) Cooperate with real estate companies, communications companies, financial departments and other enterprises, and take the lead in municipal and district government departments to carry out Migrant workers developed the "Love in the Heart" postal greeting card business: using postal greeting cards to express holiday greetings to poor workers, model workers and the elderly during the holidays, sponsoring companies also promote the company's image.

(2) Cooperate with the traffic and police departments to produce postal New Year's cards to promote the new traffic law and traffic safety knowledge. Carry out traffic safety publicity activities in the form of sending New Year greeting cards.

(3) Hotels, travel agencies, brand stores and shopping mall counter markets use holiday promotions as the entry point to actively guide the above merchants to use their own VIP customer information as the basis, with discount coupons and postal greeting cards with additional designs. Functions such as coupons and New Year greetings not only increase VIP customer loyalty, but also further increase sales.

(4) The communication market takes returning customers and experiencing new services as the entry point, and cooperates with communication companies such as China Mobile and China Unicom to develop postal greeting cards that reward customers and new business experience greeting cards. Letter cards or greeting cards can be designed It can be converted into a small-value phone card or recharge card to reward loyal customers (VIP customers) whose annual consumption reaches a certain amount and extend holiday blessings.

(5) The education market uses postal greeting cards to improve the image and recruit students and target colleges and universities, vocational education schools, various private schools and training institutions. The person in charge of school admissions promotes the school's admissions information, which can not only increase the school's popularity, but also lay a good foundation for the school's admissions work in the next year. Cooperate with private and aristocratic schools to develop special China Post greeting cards for "final transcripts". Print student scores and teacher comments directly on the inside page of the greeting card and mail it to students or parents.