6_Where is the Sanwen Creative Park? 6_Is the Sanwen Creative Park fun?

Liu_San Wenchuang Park is located in Xiangyang City. In the recently popular movie "Hello, Li Huanying", everyone can see that after this place was used as a filming location, they all had the urge to visit. Hope you can get a good visual visiting experience here. Where is Liu_San Cultural Creative Park?

Address: Shengfeng Road, Xiangcheng District, Xiangyang City (about 100 meters south of Changsheng Apartment)

When it comes to the literal Liu_San Factory, it can be said that in Xiangyang Famous. Text Six_Third Factory was a "third-tier" enterprise approved by the Ministry of Culture in 1965. When the factory was built, a large number of workers moved from Shanghai to join the printing industry. In the 1980s, the efficiency of the Sixth and Third Plants reached its peak, and almost every employee owned a bicycle, which was quite enviable.

In the 1990s, Factory No. 6 and Factory No. 3 fell into a trough, but finally withstood the test of the market economy. In 2017, Factory No. 6 and No. 3 ushered in new development opportunities - in accordance with the unified deployment of China Wenfa Group Corporation, the old factory area was transformed into a cultural and creative park, transforming and upgrading from a single warehousing and logistics to a cultural and creative park.

In the early days of the operation of the cultural and creative park, we encountered various problems: the factory buildings were in disrepair, the infrastructure was old, and there was no operational experience. How to solve the problem once troubled six and three people. “These red brick factory buildings you see are our park’s greatest resources, greatest features, and greatest confidence.” Cai Jun, secretary of the Party Committee of Liu_3 Company, said.

After many investigations and discussions with many experts at home and abroad, China Wenfa Group Company has delineated two basic principles for the Liu_San Cultural Innovation Park: First, it cannot simply copy the industries of other places. The cultural and creative park must start from the memories of Xiangyang people and make good use of the cultural business card of "Words Six_Three"; secondly, the old factory buildings and old factory areas are the most valuable parts, with unrepeatable years of precipitation and historical charm. Be careful every time you move a brick. "The most original style must be preserved. Bricks, tiles, purlins, rafters, windows, etc. must be preserved as much as possible, and repairs must be done as before." Cai Jun said, "The facades of all houses must be maintained The same color as the previous wall slogans, we must also pay attention to the fonts and colors when repairing. If new businesses want to build some sunrooms, we will treat them carefully and never damage the overall style of the park. ”

Careful planning, focusing on business characteristics

Entering the gate of the Cultural and Creative Park, you will soon see a door made of red bricks, mortar, and yellow wood, with a solid wood sign hanging on the wall—— "Living with the mountains".

The operator Li Wenhan said that he and a few friends jointly opened this pottery-themed tea space. As the park becomes more and more famous, their business is getting better and better.

“At that time, a friend graduated from Jingdezhen Ceramics University, so we were thinking about doing something. Everyone was interested in traditional culture such as pottery, tea art and calligraphy, so we discussed opening a small shop.” Li Wenhan said.

According to Cai Jun, general manager of the park, the factories in the park are basically Soviet-style buildings from the 1960s and are suitable for projects such as cultural communication, creative design, art exhibitions, and scientific research training.

The park has successively introduced more than 30 cultural and creative projects such as youth sports training, art exhibition halls, tourist B&Bs, and specialty restaurants. Relying on the unique scenery of "one factory, one door, one car, and one road", the park has laid out creative design offices , visual art display, and cultural leisure experience, focusing on the four business formats of culture and art, sports and fitness, leisure and entertainment, and education and training, striving to highlight characteristics and create the first large-scale cultural industry creative park in Xiangyang City.

Steady integration to build an industrial platform

In a corner of the Cultural and Creative Park, with towering ancient trees, courtyards, streams and corridors, B&B operator Gao Qian is sitting in the courtyard cooking leisurely Water makes tea. "When I was hiking a mountain a few years ago, I came here by chance. I felt that the industrial buildings were very interesting and suitable for some cultural and creative projects, so I decided to invest in a B&B." Gao Qian said.

Millions of dollars of investment resulted in careful design and renovation, transforming the former hardware warehouse, timber room, and warehouse into a homestay with a simple and elegant style. The long, narrow and regular garden is the finishing touch.

According to Gao Qian, her own "Guanji B&B" is highly praised on B&B apps because of its distinctive features and complete hardware. The "contrast color" between industrial style and pastoral style not only fascinates tourists, but also conquers many celebrities. During the filming of "Hello, Li Huanying" in 2019, comedian Jia Ling from Xiangyang stayed here with her crew members.

"There are many people who operate B&Bs now. We can succeed mainly because of our distinctive features." Gao Qian said, "Many B&Bs are built based on scenic spots and have no bright spots. We rely on the characteristics of the park to attract guests. This The old factory area has a sense of age and the environment is very good. "We have our own unique advantages. The park covers an area of ??160 acres and has a construction area of ??nearly 50,000 square meters. All the old factories are relatively well preserved. No new buildings have been built indiscriminately, and the overall style of the park has been maintained,” Cai Jun said. “We are considered a fairly large cultural and creative park in the entire Central and South China region and even in the country. Now we have only developed part of the park. On the one hand, it is due to funding. The investment is limited, but on the other hand, we must leave enough room for the future.”

Liu_3 Company has already prepared for the future. "We are discussing cooperation with universities to open internship bases and even studios for art students; we can also attract small and micro enterprises with unique styles, such as Internet companies and small financial services." Cai Jun said.

Protect the heritage of the printing industry, highlight the cultural characteristics of the times, give full play to the institutional and credibility advantages of central enterprises, and operate continuously and steadily. Cai Jun believes that the future Liu_San Cultural and Creative Park will not only be an “internet celebrity check-in place”, but also a cultural and creative industry platform that integrates project incubation, financial services, resource integration, and industrial chain extension.