School begins. The slogan of the popular poster-school season book is coming.

How to draw a poster in pop style? 1、PS

Photoshop mainly deals with digital images composed of pixels. With its numerous editing and drawing tools, you can edit pictures effectively. Ps has many functions, including images, graphics, text, video, publishing and so on.

In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. 20 13 July, Adobe released a new version of PhotoshopCC. Since then, PhotoshopCS6, as the last version of AdobeCS series, has been replaced by the new CC series.

2、CorelDRAW

CorelDRAWGraphicsSuite is a graphic design software of Corel Company in Canada. This software is a vector graphics production tool software produced by Corel Company. This graphic tool provides designers with many functions such as vector animation, page design, website making, bitmap editing and webpage animation.

The software package provides briefings, colorful pages, manuals, product packaging, logos, web pages, etc. for professional designers and drawing enthusiasts. The intelligent drawing tools and new dynamic guidance provided by the software can fully reduce the user's manipulation difficulty, make the user create the size and position of the object more easily and accurately, reduce the click steps and save the design time.

3、Excel

Office is usually the standard for making document files. It has some functions that other products do not have, but other products also have functions that Office lacks.

Since Microsoft2007OfficeSystem was launched in 2007, the user interface is very different from the previous version. This interface is called ribbon interface and has been used in MicrosoftOffice20 10, MicrosoftOffice20 13 and MicrosoftOffice20 16.

4、AdobeIllustrator

As the most famous vector graphics software in the world, it occupies most of the global market of vector editing software with its powerful functions and considerate user interface. According to incomplete statistics, 37% of designers around the world are using AdobeIllustrator for artistic design.

Especially based on the application of PostScript technology in Adobe patent application, Illustrator has completely occupied the field of professional printing and publishing. Whether it is a designer of line drawings and professional illustrators, an artist who makes multimedia images, or a producer of Internet pages or online content, after using illustrators, you will find that their powerful functions and simple interface design style can only be compared with Freehand.

5、AdobeDreamweaver

DW is a WYSIWYG webpage code editor, which integrates webpage production and website management. With the support of HTML, CSS, JavaScript and other content, designers and programmers can quickly make and build websites almost anywhere.

AdobeDreamweaver uses the WYSIWYG interface and the editing function of HTML (an application under standard generalized markup language). With the help of simplified intelligent coding engine, dynamic websites can be easily created, coded and managed.

What is the theme of hand-painted popular posters of campus civilization, such as posters? According to the theme, find similar themes, so that the theme map can be full of good infectious connotation. Colors with impact force can be used, such as red, blue and green. How to distinguish them, you need to show the symbolic meaning of colors, and the basic creativity will be there. The harmony and unity of the picture can make the picture more exciting and touching, so that a good poster can be completed.

The book Advertising Language will be published in the school season.

The school season is coming. Have you thought about your promotional advertising words? The following is a complete collection of books and advertisements about the opening season. Welcome to read the reference!

Student promotion program 1

First, the purpose of the activity: consumer groups in market segments. During the school term, electric vehicles, as the most popular means of transportation in the market, have been gradually recognized and accepted by students and their parents after more than 10 years of promotion. The promotion of this activity is to attract the target consumer groups through the sales price in line with the current market situation and the novel promotional gifts.

Two. Time and place: August 20th-September, 2009 10 Franchise 1: No.233 Tunxi Road Franchise 2: Anqing Road 2 19 Franchise 3: No.470 Fengyang Road Franchise 5: Tongling North Road Auto Parts Market Area A 143- 144 Franchise.

No.302 Tunxi Road Activity Theme: There is no limit to learning the sea "car" to build a boat-students have "gifts" Transcoding Shop No.7: No.3-5, Zone A, Xunjie Logistics Park, Tongling North Road

Four. Activities:

1, student-there is a "gift" for school. Consumers who buy cars during the activity will get one of the following gifts: (choose one from six, special cars will not enjoy this activity)

(1) Basketball (2) Football (3) Modern Chinese Dictionary (4) English-Chinese Dictionary

(5)MP4(6) Electric rice cooker 48v electric car is only sold at a minimum of 1299 yuan (limited to 2 cars per store every day).

Verb (abbreviation of verb) activity promotion

1, Xin 'an Evening News Urban Edition (Quarter Edition) August 28th 2 1.

2. Single page (65,438+00,000 copies) (distributed in the stores in the three-station community of each specialty store)

3. Posters and banners in shopping malls

4. Hefei Electric Vehicle Forum

5. Hefei Forum

Activity arrangement of intransitive verbs

August 16-August 17, contact to confirm the gift. On August 17, the sample design of newspaper and single-page and storefront poster was completed. On August 65438, 2008, I contacted the one-page dealer. On August 19, the mall posters were put in place and distributed to all specialty stores. On August 19, before work, posters and other promotional items were arranged in all specialty stores. On August 20, a single page was in place.

On August 2 1 day, a single-page newspaper was distributed and published in the newspaper.

Seven. Activity budget

Newspaper: 7000 yuan

Single page: 1500 yuan

Shop poster: 150 yuan banner: 130 yuan popular brand: 200 yuan.

Gift 100 yuan x400=40000 yuan.

Single page distribution: 4 people, x30 yuan, x3 days = total cost of 360 yuan: 49,340 yuan.

Eight. Activity evaluation

This activity can effectively guarantee the sales volume on the basis that the original price system remains unchanged as a whole and individual products are adjusted.

It is estimated that 400 regular price models and 400 special price models will be sold, totaling 800 vehicles. Royalstar electric vehicle Hefei marketing center

August, 2009 14 Part II: School Opening News Planning and Promotion Plan; News activity plan for starting school in August

1. Planning background and general idea: At the end of August, not only freshmen are ready to enter the school, but also students begin to return to school, and parents also begin to accumulate for the students.

A variety of daily necessities that are extremely suitable for reading. At this time, targeted publicity activities will certainly attract the attention of the general public and the media.

Pay attention to, enhance corporate brand awareness and expand corporate market influence.

II. Activity Time: August 22nd-August 3rd1III. Activity Theme: Preparing for the early start of school III. Activity Contents:

1. If you buy 150 minus 30, the school supplies will be reduced to the full discount of schoolbags and stationery, and the activities will be full of surprises. 2. Special classes for students will be held in the student area and exquisite accessories area, and more discounts are expected. Congratulations on the benefits of the college entrance examination. During such activities, you can enjoy a 20% discount on the current price in department stores with the admission notice of the national college entrance examination! Do it by the hour

give

During the activity, from11:00-12: 0017: 00-18: 00 every day, the consumption of single products 188 yuan will be added.

Send a pen.

Four. Venue: Wuxing Store, No.15 Primary School, Xinmin Store, Jianshe Store, Guangming Store, twenty middle school Store and Xinda Store.

Then:

1. Precautions for shop assistants during activities: During activities, cashiers and shop assistants must do the following: 1. During the activity, the salesperson must announce.

Adopt activity rules.

2. Sales staff must mark "This product does not participate in activities" at the counter where the brand is located, so as to avoid disputes between customers and shopping malls.

When paying the bill, the salesperson who does not participate in the activity should remind the customer that the product does not participate in the activity, so as to avoid misunderstanding.

3. When the customer returns the goods, the staff should pay attention to whether the goods returned by the customer were purchased during the activity, subject to the shopping receipt.

4. During the activity, sales staff should pay attention to the placement of promotional materials such as pop. 5. Remind customers to participate in activities before opening.

Small ticket. Personnel requirements: two shifts a day, two people in each shift. 1 security.

2. Promotion activities on-site operation standard process:

1. When the customers came to the activity site, the staff politely said "Welcome" and received them warmly. 2. heat

Take the initiative to receive every customer and make a good publicity. 3. Ensure the sufficient quantity of commodities in daily activities. (If in stock)

Insufficient application in advance), 4. All departments need to cooperate with each other; Business units:

1. Contact the store regional manager. Store employees are not allowed to discount privately, and the discount will be directly reduced to the lowest point.

2. Be responsible for the direct operation of activities.

3. Organize employees to learn the return method during the activity. 3. Publicity method: 1, outdoor billboard: (large

Flat glass or shop door and window poster) 3. Shelf sign: 5. Dm newspaper delivery:

6. A number of banners were hung outside the building and the store (5- 10). Planning Department shun ming Times Shopping Part III: A shopping mall opening planning a department store promotion case.

1. Planning background and general idea At the end of August, not only freshmen were ready to enter school, but also students began to return to school, and parents were actively preparing for their students.

All kinds of reading daily necessities. At this time, targeted publicity activities will certainly attract the attention of the general public and the media.

The popularity and reputation of the enterprise.

Second, the activity time is from August 23rd to August 3rd1.

Third, the theme of the activity is going to school. It's time to start school. Come and buy something.

Third, the content of the activity.

1. Buy 200 MINUS 50, and the school welfare will be reduced to the end. Schoolbags, stationery and other school supplies will be pleasantly surprised.

2. Students' characteristic home textile area, luggage area and leisure sports area provide students with characteristic courses. More discounts are expected.

3. Congratulations on the college entrance examination benefits. During the activity, you can enjoy the current price in department stores with the national unified college entrance examination admission notice.

Accumulated discount shopping can enjoy a lucky draw in 200 yuan. Reward setting

The first prize is 1 1,000 yuan in cash. Scholarship reimburses the second prize of one student and one parent every day. The total price of two third-prize train tickets per day is limited to 700 yuan.

Fashion mp3, five a day.

A fashion suitcase with the fourth prize, a set of ten commemorative prizes every day, and a set of high-end notebook and pen gift boxes.

4. Send it again on the hour

During the activity, if you buy more than1001700-1800 yuan every day, you will be given a pen.

Fourth, the venue.

* * * Enjoy the space on the first floor of the exchange office.

Precautions for the operation of shop assistants on each floor during the activity, shop assistants on each floor must do the following.

1. Brand salesmen participating in the event must publicize the rules of the event.

2. Brand salesmen who don't participate in activities must mark "This counter doesn't participate in activities" at the counter where the brand is located to avoid customers and businessmen.

There is controversy in this field. Merchandise sales personnel who do not participate in the activity should indicate on the invoice that they do not participate in the activity to avoid customers from participating in the activity.

3. When the customer returns the goods, the staff will pay attention to whether the customer has participated in the activities.

4. Sales staff participating in brand counters should pay attention to the placement of promotional materials such as pop.

5. Remind customers to participate in activities before invoicing.

6. Inform consumers to attend various activities at the activity point with the shopping receipt.

7. The date of the sales order must be accurate, so as to prevent the customer from attending the event due to the wrong date of the receipt.

The activity point staff requested that the activity point be set on the first floor of the mall. There are two staff members at the daily activity site who are responsible for the daily prize collection and registration during the activity.

Work. Contact the security department to maintain order at the scene. Each staff member has 1 ballpoint pen. Staff attitude towards gifts * * *

Be responsible for and compensate for the mistake. Personnel requirements: two shifts a day, two people in each shift, security guard 1 person.

Three promotional activities on-site operation standard process

1. When customers come to the event site, the staff will politely say "Welcome" and receive them warmly and actively.

2. Enthusiastically take the initiative to receive every customer and do a good job of publicity.

3. Register activities and record the participation of sales vouchers to avoid repeated participation of customers. Make sure that every prize goes in and out.

There is a list to check.

4. Ensure that the number of daily prizes is sufficient. If the stock is insufficient, please apply in advance.

5. Customers can participate in activities with the shopping receipt of the day. Before the lucky draw, the staff will check whether the date on the sales slip is marked.

Counters that do not participate in activities are not allowed to participate.

6. After the sales list number of the consumer who registered to participate in the activity is exchanged, the staff shall indicate that they have participated in the sales list and write it down.

Prizes and quantities. Ask the consumer to sign.

4. All departments cooperate with each other, and the telephone number of each business department to contact the merchant is 1. Private discounts are not allowed, and the price is directly reduced to the lowest point. 2 Responsible for activities

Direct operation. 3. Organize employees to learn the method of returning goods in activities. There are few requirements for counters that do not participate in regional activities.

Yu 3 a

General manager's office 1. Arrange the staff of the activity office to work 900- 1400 in the morning shift and 1400- 1930 in the afternoon shift during the activity.

Personnel are required to work in two shifts every day, with two security guards per shift, 1 security guard. 2. Assist the planning department to purchase the prizes of this activity and do a good job in planning.

During the publicity period, there are also advertisements and pop writing. The cashier team should pay attention to attaching the computer receipt to the

Customers contact each other to promote the distribution of prizes.

5. Publicity methods 1, outdoor billboards 2, TV advertisements 3, newspaper advertisements 4, outdoor arches 5, dm newspaper placement 6,

There are many 5- 10 banners outside buildings and shops.

Overall implementation of intransitive verb activity arrangement The planning department is responsible for the overall organization of activities and the implementation of office work.

Cooperate with other departments to perform their duties. Chapter Four: Campus Supermarket Opening Promotion Plan.

First, the purpose of the activity?

1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;

2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and realize the growth of sales performance.

Second, the active object.

All college students and residents of the surrounding communities

Third, when and where?

Time: 201March1—— 201March 10 Location: Campus supermarket.

Fourth, the theme of the event.

"Enjoy the ultra-low price and make great achievements in the new semester" V. Activity methods

During the 1. activity, 100 customers who come to the supermarket every three days will get a bottle of Master Kong drink, and when they spend all their time in 58 yuan, they will be given a hand cream for free. 78 yuan can get a beautiful cup set for free; Available in 98 yuan.

Advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1);

First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize:

One high-grade towel (20 persons).

2. Price promotion. During the activity, all daily necessities will be discounted by 30%, and food will be discounted by 20%.

3. Buy in a limited time. On March 3rd and 4th, brand cosmetics and pajamas will be sold as limited time promotional goods.

4. Restricted purchase: the whole paper and bagged laundry detergent are set as restricted goods, so each person is limited to 2 pieces because of the low price.

1

Sixth, the way of advertising cooperation

1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;

2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;

3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;

4. Advertise and promote in the campus periodicals or newspapers of the school.

Seven, preliminary preparation

Personnel arrangement: (1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance of services;

(2) There should be a certain number of order maintenance personnel on site;

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;

(4) Emergency personnel (usually led by leaders, and should be handled by public relations in time in case of interference from government functional departments).

Material arrangement: all products participating in the promotion activities will be ready before February 26th. Personnel training: train on-site consultants and sales staff, and make every effort to build more in all links.

A combat team.

Eight, medium-term operation

1, the staff arrived at the scene as soon as possible and took their positions;

2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;

3. Grasp the rhythm of activities, maintain order at the scene and prevent accidents such as looting, so as not to cause negative effects;

4, sales staff to prepare sales matters, introduce sales products;

Gifts should not be distributed too early or too late at the appointed time. When distributing, register personal information and sign it;

6. Clean up the site at the end, and keep recyclable items for later use.

Nine. Late continuation

1. After the event, a summary meeting will be held, such as the sales volume of this event, the implementation effect, the overall situation of consumer evaluation and response, etc. Analyze the advantages and disadvantages of activities, sum up the successes, and draw lessons from the shortcomings, only by constantly.

Only by summing up can it develop better;

2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing. 2

X. cost budget

1, banners, information desk, posters and on-site decoration at the event site, 1000 yuan;

2. Print the activity leaflet 1000 yuan;

3. Campus journals or newspapers advertise 500 yuan;

4. Staff who distribute leaflets will distribute them before the event, 300 yuan;

5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mice,

3,000 yuan;

(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan; 20 high-grade towels, 400 yuan;

6.300 bottles of Kangshifu drinks, 750 yuan. Total cost: about 15450 Yuan Xi. accident prevention

1, if there is a shortage of promotional goods, we should replace them with other goods as soon as possible to avoid unnecessary confusion;

2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;

3. Prevent all kinds of accidents and maintain order at the scene;

4, make arrangements for emergency personnel, if necessary, you can contact the public security and security, request their support. Twelve. Effect evaluation

With the opportunity of the new semester, college students have abundant funds at the beginning of the semester, and they all need to buy some.

Daily necessities, etc The launch of this promotional activity and the adoption of a series of promotional means are expected to produce satisfactory results. 35: Supermarket Opening Activity Plan

First, the purpose of the activity: to attract student members to expand the student consumption market.

Two. Activity time: 20xx August 20th 13-20xx August 26th 5438+0

Third, the theme of the activity: low-cost health ceremony for opening school.

Four. Target audience: parents of primary and secondary school students and college students.

Verb (abbreviation of verb) The main products of this activity: stationery, toys, cosmetics, drinks,

6. Quantity of promotional products: 60-80 non-food products, 30 food products and 20 fresh products.

Seven. Publicity method: the fourth billing page of dm leaflet. Pop inkjet

Eight, schedule: photo no.7, effect no.8. Posting 10

Nine, post layout (omitted)

Plan 2 of supermarket opening activities:

First, the purpose of the activity?

1, take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve their status in the eyes of students.

Credit and reputation;

2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and realize the growth of sales performance.

Second, the target of activities is all college students and residents of surrounding communities.

Third, when and where? Time: 20xx March 1 day ——20xx March 10. Location: in the campus supermarket.

Fourth, the theme of the activity is "Enjoy ultra-low prices and make great contributions in the new semester"

Verb (abbreviation of verb) activity mode

1. During the activity, 100 customers who come to the supermarket once every three days will get a bottle of Kangshifu beverage and consume it once.

58 yuan can get a hand cream for free; 78 yuan can get a beautiful cup set for free; You can get a high-grade mouse in 98 yuan;

Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First Prize: Supermarket 500 yuan.

Yuan shopping cards (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20

Name).

2. Price promotion. During the activity, all daily necessities will be discounted by 30%, and food will be discounted by 20%.

3. Buy in a limited time. On March 3rd and 4th, brand cosmetics and pajamas will be sold as limited time promotional goods.

4. Purchase restriction: set the bagged full paper pump and laundry detergent as restricted goods. Because the price is cheap, everyone is restricted.

Buy two pieces.

Sixth, the way of advertising cooperation

1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;

2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;

3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;

4. Advertise and promote in the campus periodicals or newspapers of the school.

Seven. Pre-preparation personnel arrangement: (1) Arrange enough service personnel and wear work cards or ribbons to facilitate identification and guidance of services;

(2) There should be a certain number of order maintenance personnel on site;

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;

(4) Emergency personnel (usually led by leaders, and should be handled by public relations in time in case of interference from government functional departments). Material arrangement: all products participating in the promotion activities will be ready before February 26th. Personnel training: train on-site consultants and sales staff, and make every effort to improve efficiency in all aspects.

Team.

Eight, medium-term operation

1, the staff arrived at the scene as soon as possible and took their positions;

2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;

3. Grasp the rhythm of activities, maintain order at the scene and prevent accidents such as looting, so as not to cause negative effects;

4, sales staff to prepare sales matters, introduce sales products;

Gifts should not be distributed too early or too late at the appointed time. When distributing, register personal information and sign it;

6. Clean up the site at the end, and keep recyclable items for later use.

Nine. Late continuation

1. A summary meeting will be held after the event, such as the sales volume of this event, the implementation effect, the evaluation and response of consumers, etc.

Status, etc. ; Analyze the advantages and disadvantages of the activity, summarize the successes and draw lessons from the shortcomings. Only by constantly summing up can it be better.

The development of;

2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing.

X. cost budget

1, banners, information desk, posters and on-site decoration at the event site, 1000 yuan;

2. Print the activity leaflet 1000 yuan;

3. Campus journals or newspapers advertise 500 yuan;

4. Staff who distribute leaflets will distribute them before the event, 300 yuan;

5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mice,

3,000 yuan;

(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan;

20 high-grade towels, 400 yuan;

6.300 bottles of Kangshifu drinks, 750 yuan. Total cost: about 15450 Yuan Xi. accident prevention

1, if there is a shortage of promotional goods, we should replace them with other goods as soon as possible to avoid unnecessary confusion;

2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;

3. Prevent all kinds of accidents and maintain order at the scene;

4, make arrangements for emergency personnel, if necessary, you can contact the public security and security, request their support. With the opportunity of the new semester, college students have abundant funds at the beginning of the semester and need to buy some.

Daily necessities, etc The launch of this promotional activity and the adoption of a series of promotional means are expected to produce satisfactory results. Plan 3 of supermarket opening activities: Preface With the in-depth development of economy and society, as college students, we still can't be immune. Without material consumption, we

Without survival, we are a group of out-and-out consumers. Through the investigation and analysis of college students' supermarket consumption,

College students have great potential business opportunities. After the winter and summer vacations every year, students from major universities return to school one after another to buy a series of daily necessities.

If the major supermarkets in the park carry out some promotional activities during college students' return to school, they will attract college students who have just returned to school to buy them.

Things will definitely bring considerable economic benefits to the supermarket.

1. Promotion Purpose In order to welcome college students back to school, this supermarket has specially implemented this promotion activity to provide college students with good quality and cheap goods.

All kinds of goods have made students spend a happy new semester.

Second, promote the theme "new semester, new dream"

Three. Promotion time: September 20xx1-September 7, 20xx.

Fourth, the promotion location Lotte Mart Wuhu University Park Store

Fourth, the promotion strategy

Price promotion

1. Special promotion to help "learn" in action

(1) Special price range

This activity is aimed at college students returning to school in winter and summer vacations. Students can enjoy discounts on various daily necessities and school supplies, such as ID cards and student ID cards. The specific products are as follows: ① toiletries: towels, toothbrushes, mouthwash cups, shampoo, facial cleanser, etc. ② Paper products: toilet paper, facial tissues, etc. ③ food