3 promotional activity plan samples

Generally speaking, propaganda must target all classes and strata of society in order to influence the largest audience. Below is a sample promotional activity plan, welcome to refer to it.

Promotional activity plan sample 1: Hairdresser’s Christmas promotion planning plan

Activity background and theme: Since the establishment of VVTV, thanks to the support and care of our customers, because of your Participate in our continuous development and advancement. In order to express our gratitude, we specially launch this gratitude event for the society.

Purpose of the event: Through this event, let more people understand VVTV, let more people feel the enthusiasm and professionalism of VVTV, let more women with consumption potential become our customers, and let everyone employees have more benefits.

Activity content: Give away a free gratitude card containing RMB 480 yuan, which can only be used by ladies for perm and dyeing. When spending, for perming and dyeing items that cost more than RMB 480, cash is required to make up the difference. If the cost is less than RMB 480, the balance in the card will not be refunded and is limited to one person per card once, and the styling fee must be paid in cash.

Event time: x month x day to x month x day

Promotion matters during the event period: All guests who come to consume with gratitude cards during the event time will not promote products. We do not promote high-priced items. When the hairstylist is about to complete the project, he will ask the customer whether he is satisfied with our technology and service, and inform him that there are discounts for recharging the card during the event. If the hairstylist is not convinced, the cashier will continue to promote sales when he arrives at the checkout counter. , and display related gifts. (Remember to be moderate and not offend the guests), because the purpose of this event is just to increase popularity and expand visibility.

Card level content during the event: Perm and Dye Card (This card is only for perm and dye care, and will be deducted according to the price list, and does not enjoy other discounts)

1. Perm and Dye Card 2000 (Deposit 1,200 and spend 2,000)

2. Hot and Dye Card 3,000 (Deposit 1,800 and spend 3,000)

3. Hot and Dye Card 6,000 (Deposit 3,500 and spend 6,000)

4. Perm and dye card 10,000 (deposit 5,000 and spend 10,000)

Anyone who applies for the card will receive relevant gifts (such as shampoo, conditioner, hair wax, etc.)

Universal Card: This card can be used to consume all VVTV items

1. 500 cards enjoy 20% off perm and dyeing, 10% off washing, cutting and blowing

2. 1000 cards enjoy 30% off perm and dyeing. 20% off on washing, cutting and blowing

3. Enjoy 40% off on perming and dyeing for 2,000 cards, and 30% off on washing, cutting and blowing

4. Enjoy 50% off on perming and dyeing, and 40% off on washing, cutting and blowing

Relevant gifts will also be given

Things to note during the event:

1. Each employee must participate in this event with a high sense of responsibility and enthusiasm. In order to achieve the goal of the event As a result, the reward and punishment system will be strictly implemented during the event. Establish an overall concept, regardless of temporary gains and losses, and work together to develop and grow the company.

2. Strengthen service awareness and do a good job in receiving each customer. If a customer is unclear about the content of the event, explain it patiently and establish an image of VVTV with good service and integrity.

3. The cashier will do a good job of registration. Every customer who uses the card to make a purchase must record the three elements of name, birthday, and number. At that time, the store will use text messages for tracking and return visits.

4. Each hairstylist can hold 20 consumption cards in this store and issue them to customers who you think have development potential during the event. On the one hand, you can establish a good guest room relationship, and on the other hand, you can develop Experience or marketing, let customers drive customers.

5. If there is a guest outage within a short period of time, a reservation system will be implemented.

Store layout during the event:

1. Balloons and colorful flags are hung in the store to create a warm atmosphere. Employees always smile, and a single is played in a loop in the store (Grateful Heart)

2. Set up posters at the entrance to elaborate on the content of the event and consumption precautions

3. Thoroughly clean the store, place items in an orderly manner, and have a dedicated person cleaning the bathroom at all times to keep it clean Keep it clean at all times and post appropriate signs and hair care information. People who pay attention to the details of management have very high requirements for bathrooms

4. Set up a points gift redemption office. The gifts should be novel and unique, eye-catching, and make people want to possess them at a glance. gift. Gifts are arranged according to points level, allowing customers to rush for the gift with the highest points!

5. In-store slogan content:

Although the economy is in crisis, beauty cannot be in crisis

All items and products in the store can be discounted, but we will never discount for your beauty

I have always been here, waiting for your arrival

I wish you the best in the future We, VVTV, accompany you every day

Promotional activity plan sample 2: Student Union Secretariat networking event plan

1. Activity theme: Souls collide, joy for you and me

2. Purpose of the event: In order to promote the friendship among the members of the Economic Association Secretariat, to shorten the distance between you and me, for the smooth progress of future work, to better play the role of the Secretariat, and to Good service Mr. Hai.

3. Event time: November 10, xx (Wednesday)

4. Event location:

5. Event target: Members of the Economic Association Secretariat

6. Meeting place:

7. Activities

1. Hen catching chicks

Game rules: 1) Work The staff quickly selected six strong chicken mothers, and these chicken mothers formed a circle facing each other;

2) The remaining students randomly and evenly stood behind the six chicken mothers, lined up, and the last person held the hand Take a red rope;

3) After the game starts, the hen will grab the red rope in the hand of the last person in any team and in the process, he must protect the red rope in the hands of his team members from being taken away; if If the red rope is taken away, the person whose red rope was taken away will be disqualified from the game. The red rope will be given to the last person in the team of the person whose red rope was taken away, and the game will continue;

4 ) During the game, the next person should keep hugging the waist of the previous person and cannot separate. If they are separated, the person from the beginning to the last person will be disqualified from the game. The red rope will be handed to the last person in the remaining team and the game will continue;

5) The game lasts for fifteen minutes , the group with the most people left at the end wins.

2. Reunion?

Game rules: 1) Arrange everyone into two concentric circles and rotate in concentric circles with the singing.

2) As soon as the singing stops, the two people facing each other have to introduce themselves to each other.

3. Telepathy:

Game rules: 1) Everyone is free to form a row, with 8 people in each group.

2) When the student in the front row sees what is written on the card in the host’s hand, he quickly passes it to the next group member (it can only be conveyed through body language), and then passes it on until the last group member. Say what it is out loud.

3) Those who guess correctly will win a prize and the game is over.

4. Picnic

1. We divide the purchased materials into 8 equal parts.

2. Through the form of drawing lots, each two colleges will form a team (plus the secretariat of the school student union) to form a team of 8.

3. Divide into two groups to cook, with four teams in each group, and each team cooks two dishes (the dishes are decided by oneself).

4. After cooking together, everyone tastes it and judges the best chef.

5. Mobile maze:

Game rules: 1) Arrange in six rows, with six people in each row, and people in the same row touch hands (acting as walls, but not holding hands).

2) One person serves as the commander, issuing instructions such as "Turn left (right)" to each platoon.

3) Select two other people as the captured and the captor, and capture the person in the "flowing maze" until they are caught.

Note: The hand is equivalent to the wall, follow the command of the conductor to turn left or right. When the game starts, the catcher and the caught cannot touch everyone's hands, nor can they squat down and pass under everyone's hands. They can only run on the road without hand obstruction. The commanding student can change the command and speed at any time.

6. Ring on the tube

Game rules: 1) Each contestant takes a straw and each group takes a small hoop.

2) Members of each group use straws to pass the hoop down one by one until the last one. (If the hoop falls during the game, you can pick it up and retransmit it where you dropped it.)

3) You are not allowed to touch the hoop with your hands during the game. You can only pass the hoop by biting the straw.

4) The group that takes the least time at the end wins. The members of the winning group will get a lucky draw chance.

Backup events:

1. Multiple people and multiple feet

Game rules: 1) Participants stand side by side behind the starting line, and use ropes to tie the inside of each person Legs tied.

2) At the beginning of the game, everyone walks (runs) forward as a group, and the team that reaches the finish line first wins. If the rope becomes loose, it should be tied in place before proceeding.

3) The group with the least time at the end wins. Each member of the winning group will receive one lucky draw opportunity.

2. Officers and soldiers catch thieves

Game rules: Tools: four small pieces of paper with the words "officers, soldiers, catches, and thieves" respectively written on them

Promotion Activity plan sample 3: Large-scale public welfare activity planning plan

1. Activity theme: Golden Horse Home Millions of Love for the Elderly District

Keywords: Public welfare activities, public opinion publicity, management, and promotion of people's hearts

Purpose of the event: a charity auction and marketing activity that combines public welfare and commerciality

In response to the government’s call for “Building a New Socialist Countryside” and the “Youth Home Construction” caring action, and working with *** youth Wuhan Municipal Committee, Wuhan Care for the Next Generation Working Committee, Wuhan Youth Development Foundation, Wuhan Agriculture Bureau, Wuhan Culture Bureau, Wuhan Health Bureau, Wuhan Evening News, Wuhan Radio and Television Bureau, Wuhan Evening News, Wuhan Love The Cultural Communication Center and other units jointly launched a large-scale public welfare event "Golden Horse House Millions of Love to the Elderly District".

Co-organize government agencies, social groups, and news media to enhance the authority, public welfare, newsiness and credibility of the event. This is a key issue for enterprises to organize public welfare activities.

In the upcoming off-season, we will launch large-scale public welfare activities that are closely linked to the Golden Horse House’s business projects and marketing activities to find news points, attract the public’s attention, enhance the brand image, and drive the flow of people and sales in the off-season. , and pave the way for peak season sales.

Significance of the activity:

1. Enhance brand awareness and reputation: Charity shooting to assist students is a public welfare activity that attracts high public attention. There are several benefits to carrying out this activity. Because it is a public welfare activity, it has a wider audience, can quickly promote the brand, and has faster public recognition;

2. Public opinion orientation and news hype: As a public welfare activity itself, it has certain news value. Build momentum for the Jinma House marketing activities through reasonable hype, and enhance the public's memory, recognition and favorability of the Jinma House brand.

3. Improve corporate image and actual sales: For a company, gaining public recognition is an intangible asset of the company. The better the social effect, the more it can drive the company's performance to soar.

4. In line with the company’s business philosophy: President Xiao Kaixuan has put forward the corporate mission at many company meetings. While we have solved consumers’ home decoration pains with a full range of product positioning, we It is also necessary to create a public welfare image in the eyes of the public and the media, create an excellent corporate culture, establish the values ????of employees, and lay a solid foundation for the long-term development of the enterprise through the grand project of managing people's hearts.

5. Win-win economic and social benefits:

(1) Effectively carry out brand image strategic goals by integrating superior resources;

(2) Charity sale ( Charity auctions) activities can effectively attract customers to stores, thereby improving economic benefits. The public is more enthusiastic about public welfare undertakings, and through long-term public welfare activities, good social benefits can be obtained;

(3) Due to public welfare undertakings It is a long-term undertaking that government departments pay great attention to. This event has united a number of government functional departments to establish a good government image project;

(4) Marketing and promotion effect of getting twice the result with half the effort: this time The theme of the activity is outstanding and the theme is clear, which attracts a lot of attention from the public, the media, and government departments; the activity itself is easy to operate, and there is a lot of room for speculation; it also interacts with merchants, requires less investment, and can achieve twice the result with half the effort in brand promotion.

2. Charity sale (charity auction) activity analysis:

1. Activity content:

Golden Horse House cooperates with merchants to provide charity products worth nearly one million yuan, charity sale All funds will be donated as special charity funds to welfare institutions and disadvantaged groups in the old revolutionary base areas.

2. Activity time: It was launched in May 2006 and has carried out a series of charity sales and donation activities in the past year.

3. Source of charity sale products:

(1) Charity sale products sponsored by Golden Horse House merchants, especially nationally renowned bathrooms, floors, tiles, cabinets, electrical appliances, furniture, etc. The manufacturer of the brand has a strong awareness of brand promotion and is highly motivated to sponsor products. It agrees to conduct commercial promotion activities on the grounds of charity sponsorship.

(2) At present, the company’s Wuhu base still has a batch of furniture, bedding, etc. in stock, which can be used as charity goods.

(3) Plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that furniture and building materials worth 10,000-50,000 yuan will be provided each time. Charity sale, used as donations to support the old revolutionary base areas.

4. Activity difficulty: This activity requires the cooperation of some manufacturers to provide charity products. But participating in this event can bring multiple tangible rewards to merchants, so convincing merchants to offer auction items is feasible.

5. Activity start time: May 27th and 28th, once a day, and the auction time is about 2 hours each day.

From now on, charity auctions and charity events will be held on 1-2 weekends every month.

3. Assistance objects

Taking the Dabie Mountains old revolutionary areas in Hubei Province as the main assistance objects, we can go deep into the Dabie Mountains old areas such as: Hong'an, Macheng, Dawu, Luotian, Yingshan, Huangpi , Xinzhou and other places, according to different periods, organize brand tiles, flooring, sanitary ware, cabinet cabinets and other manufacturers to participate, launch relevant theme promotion activities, for example, the following theme activities can be done:

　1.7-August , launched after the college entrance examination to subsidize the top scorers in the college entrance examination in old areas

February. In September, on the Double Ninth Festival, if you go to the old general’s hometown, you can show love to the old general or his descendants and relatives

In October, for Welfare institutions in the old revolutionary base areas show their love

5. Media support

1. "Wuhan Evening News" Support Action Column

2. "Wuhan Morning News"

3. Wuhan TV Station "People's Connection"

4. Hubei Radio Station

6. Operation details of this auction:

1. This charity auction is a charity auction with no reserve price, that is, the starting price of all lots is 0 yuan. Participants can bid freely, and the minimum bidding range is 50 yuan.

2. The auction items in this auction are provided by the merchants of Golden Horse House. The main auction items include beds, mattresses, sofas, dining tables and chairs, sofa beds and other auction items.

3. The proceeds from this auction will be used to support disadvantaged groups in old revolutionary areas.

4. This auction will be held in the square in front of Jinma House Building Materials and Home Furnishings.

5. This auction is a no-reserve auction, and the final winner will be brought to the cashier by the staff to pay;

6. This auction is scheduled to be held on May 27-28 It will be held at 3 p.m., the auction items will be displayed in advance, and the host will introduce their brands, functions, etc. in detail on the spot (the content is provided by the merchant).

7. The auctioneer announces the start of the auction, and the participants begin bidding.

8. For each bid, the auctioneer calls out 3 times on the spot. If no one raises the price, the auctioneer drops the hammer and announces the deal.

8. The staff will invite the final winner to the stage, and radio and television stations will conduct on-site interviews.

10. The representative of the product manufacturer congratulates the consumer on becoming a Golden Horse House Love Ambassador.

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4. 3 samples of outdoor publicity activity plans

5. 6 samples of company activity planning documents

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