Interesting activity plans for May Day

In order to ensure that things or work are carried out in an orderly and effective manner, it is usually necessary to prepare a plan in advance. The plan generally includes guiding ideology, main goals, work priorities, implementation steps, policies and measures, specific requirements and other items. So how to formulate a scientific plan? The following is an interesting activity plan for May Day that I have carefully compiled. It is for reference only. You are welcome to read it. Interesting May Day activity plan 1

Activity theme:

Supermarket May Day promotion

Activity content:

1. Take a deep breath, The taste of the sea

Between April 28th and May 7th, customers who shop for more than 300 yuan at any branch of a supermarket can participate in an on-site lottery to win a lucky four-day trip. For quota, go to Huandu Huandu Huandu Huandu Tianya Haijiao to experience the "taste of the sea"

2 special prizes (5 stores*10) Each prize will be one quota for Huandu Huandu Huandu Huandu four-day tour

3 first prizes (5 stores***15) each will receive a beautiful vacuum cleaner

10 second prizes (5 stores***50) each will receive a Nippon Paint A rice cooker

Encouragement prizes for 100 people (500 people in 5 stores) and a roll of Kodak film each

2. Clothing discounts, make your own decisions

From April 27th to May 26th, customers who purchase men's clothing, women's clothing, pajamas, etc. in a certain supermarket can use their computer receipts to spin the lucky wheel, and the customer can enjoy a cash discount of several percent. .

There will also be fashion shows and clothing sales during the event.

Clothing sales are held twice a day, with a minimum discount of 20%.

3. May Day Surprise Trio

Trio: The lowest price in the city (the prices of various commodities are the lowest in the city, extremely cheap)

Duo: Two 100,000 points card customers receive generous "May Day" rewards

During the period from April 28 to May 9, all point card customers can use their points cards to purchase designated products at a discount in a supermarket.

Trio: Happy Shopping, Lucky You

From May 1st to 7th, customers who shop over 30 yuan in a supermarket at one time can participate in on-site activities with rich prizes and never-ending Failed. The prizes include: exquisite box paper, 1 kilogram of rice, and 500ML edible blended oil.

4. Some of the supermarket’s “May Day” special offers:

During the May Day period, a supermarket*** launched nearly a thousand kinds of special offers, including daily necessities, food, Various commodities such as electrical appliances, clothing, fresh food, etc. (specifically determine the price of special products). Interesting activity plan for May Day 2

Activity background:

Facing the arrival of the first long holiday after the new year, the first sales peak also arrives. In this spring and summer handover is a period of relatively active consumption, especially clothing and food.

Activity ideas:

May is the season when the weather becomes warmer and becomes more stable, and it is also a good time to engage in outdoor activities such as tourism. We specially organize the "Going to May and Celebrating May" "Holidays" activity, "Gong Kai" is a vigorous promotional activity, it's time to save consumers money, and "Happy Holidays" is that we will hold many interesting activities during the holidays. The purpose of this activity is to seize this time consumption characteristics of consumers. Then there are "Mother's Day"

"Disabled Aid Day", "Milk Day" and other great charity activities throughout May.

Purpose of the event:

Increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

Activity theme:

“May the gong kicks off and celebrate the holidays”

Main publicity:

1. I kick off the gong and you save money.

2. Enjoy the holiday (price) period

Event time:

April 25th - May 15th to celebrate the new year

1. Save money and celebrate the holidays

2. Poems and flowers, celebrate Mother’s Day

3. Actions of love, celebrate the Day to Help the Disabled< /p>

4. Live a healthy life and enjoy the holidays

Background: May Day Golden Week

Connotation: Celebrating May Day is a holiday for consumers to save money. May Day should be celebrated.

Extension: price reduction promotions, rush sales, bundled sales, joint promotions, and redemptions.

Content:

1. Opening package, unlimited surprises

2. Race against time at the opening moment

3. Celebrate the price period, any time You choose

a Promotion section

Opening package, unlimited surprises (activity time: May 1 to May 7)

During the "May Day" period It is the peak travel period. Before citizens prepare to go to tourist destinations, some people’s outdoor activities and short-distance trips in the city will also be an opportunity for our promotional activities.

Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages"

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups, combining individual packages The discounts on products are accumulated and concentrated to highlight the price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

May 1st "Labor Glorious Meal" is a nourishing series

May 2nd "Chief Meal" is Huada's special series

May 3rd "Playing Beauty Meal" Green Series

May 4th "Fashionable Youth Meal" Nutrition Series

May 5th "Youth Meal" Beauty Series

May 6th "Happy and Fun Meal" casual series

May 7th "Homecoming Meal" regulating stomach series

Daily recipes are different (mainly include: cuisine, fruit drinks, snack foods, etc., bundled sales).

b. It’s time to start the event and race against time (activity time: from May 1st to May 7th of the Year of Joy)

Activity content: The essence is rush buying, every morning 8:00-9:00, afternoon: 14:00-15:00, and evening 20:30-21:30. It is recommended that the products to be purchased at each time of the day should be practical and unique, which can make consumers want to buy.

8:00-9:00 in the morning, mainly housewife products

14:00-15:00 in the afternoon, general products

20:30- 21:30 As long as you make a one-time purchase of 68 yuan during the event, you can go to the service desk and add 1 yuan to get a rush purchase ticket to enter the store. The rush purchase ticket is valid for use on the same day and will become invalid upon expiration. (Limited quantity, while supplies last)

(Note: A single ticket in this event is limited to two rush tickets at most. The rush ticket must be handed over to the staff when entering to rush to buy, and the rush ticket must be stamped with Huada to be valid) .

Internal note: Internal employees and their family members are not allowed to participate in this event. Violators will be punished. All rush-sale products are placed in boxes with paper slips (the boxes are sealed) and stacked on the rush-sale pile. Customers who rush to buy cartons can go to the service counter and add one yuan to exchange for products. They are limited to 300 products per day.

3. Price-changing period (event time: starting at 20:00 on the evening of May 6, the year of celebration)

In order to increase the popularity of evening shopping, on the evening of May 6, That is to say, before the end of the long holiday, to warm up the later promotion, a special product auction will be held outside, with the starting price of 1 yuan.

Interesting May Day activity plan 3

1. Activity time:

April 30-May 8

2. Activity purpose:

May is a golden week. There are several major festivals throughout the month, such as: May 1st International Labor Day, May 4th Youth Day, Mother’s Day, June 1st Children’s Day, etc. In order to better promote sales, increase unit price, and produce more influential social effects, further enhance Huijia's corporate image.

3. Activity theme:

Celebrate May Day, enjoy convenience and benefits, and win exciting prizes

4. Activity slogan:

5 Celebrate your shopping and win big prizes when you shop; the prices are as low as possible, and the good things keep coming.

5. Advertising:

DM April 30th-May 4th, outdoor advertising inkjet printing to introduce promotional activities, car body banners, door banners, in-store POP, radio publicity .

6. Scene layout:

Gate banner, summer hanging flag, 12 special price area tags, 3 publicity signs for the upper and lower elevators, flat staircase advertising stickers, hollow giant Two pictures,

7. Activity strategy:

1) During the May Day Golden Week, the price will be reduced to the bottom, and a DM poster will be launched from April 30 to May 4. Single product classification, fresh food 25, food 50, non-food 40, counter 30, old store 25

2) Have fun shopping on May Day, win big when shopping

3) Low The price drops to the bottom, and the good times continue

4) On May 1st, the finals of the second "Ode to Labor" youth karaoke competition were held, and the big waves showed off their talents, and all the stars gathered to see the present.

5) May 4th “Youthful Style, Infinite Vitality” Wonderful Art Performance on Youth Day

6) May 5th “May Day Shopping to Have Fun, Shopping to Win Big Prizes” Lucky draw party, wonderful performances (internal staff)

7) Registration for the "June 1 Children's Talent Show" is officially launched, registration will be from April 25th to May 10th, and the first preliminaries will be held on May 13th

8) On Mother’s Day, May 8, be courteous when shopping for your mother. All married female customers who come to our mall for shopping on May 8 will receive a gift with their computer receipt if they purchase more than 50 yuan in one time. Each person is limited to one gift per ticket, and the number of gifts is limited while supplies last. Interesting May Day Activity Plan 4

The Chinese restaurant in a certain hotel is positioned in the mid-to-high-end market, so when promoting it, it is positioned as a "high-quality happy place".

(1) Target consumers

At present, the target consumers of the Chinese restaurant in a certain hotel are mid-to-high-end people. They have cars, money for dining and leisure consumption, and eat Hot pot is usually served with family or friends. Places where such people gather: tea shops and restaurants by the river on Binjiang Road, business clubs, leisure and fitness clubs, etc.

(2) Promotional form

Flyer:

1. Production requirements: invitation letter format, beautiful and generous, 3000 copies

2. Content: A brief introduction to the Chinese restaurant in a certain hotel, new dishes, new pot bases, introduction to May Day activities, etc.

3. Distribution: Binjiang Road riverside tea shops and restaurants, business clubs, leisure and fitness clubs, etc.

4. Newspaper advertising: Instead of advertising directly in newspapers and periodicals, hand leaflets to newspaper agents and sellers, and insert the leaflets in newspapers and periodicals. This can be done at a very low cost.

TV commercial:

1. Content: A brief introduction to the Chinese restaurant in a certain hotel, its features, new dishes, new pot bases, introduction to May Day activities, etc.

2. Time and duration: Between 6 o’clock and 8 o’clock, two 30-second advertisements will be placed within one hour. Play time from April 28th to May 1st.

Note: Due to the high cost of TV advertising, whether it will be launched is yet to be determined. Interesting activity plan 5 for May Day

Purpose of the activity:

Let students initially love labor and know that loving labor is the traditional virtue of our Chinese nation. Labor is the most glorious. Develop your own talents from an early age It’s a good habit to do things yourself.

Activity preparation:

Sketch performance, stationery and school bags, etc.

Activity process:

(1) Everyone gathers and each team reports the number of people. Report to the counselor teacher (Report to the counselor teacher. There should be 46 people in this squadron, but there are actually 46 people. Please participate in our activities. The report is completed.)

(2) Everyone stands at attention and raises the flag to salute. Sing the team song.

(3) Announce the start of the event.

(4) Specific activities.

Supporter: Labor Day is coming. Do you know how this festival came about? Let’s ask Zhang Heng from our class to introduce it to you.

1. Introducing the origin of "May Day" Labor Day

Sponsor: Yes, the working people have worked so hard! They work day and night for a happy and beautiful life, "May Day" "Labor Day is their holiday, and it is also the holiday of every parent of our classmates here. Do you know what your parents do?

2. Ask your classmates to introduce their parents' work and hard work.

Supporter: Our parents work so hard for life and for each of our classmates! What should our children do? Please watch the two sketches to see which child did it right. ?

3. Sketch performance

Supporter: Please tell me which one is right? Why? Next, I will ask your classmates to tell you what you do to help your parents at home.

4. Students share what they have done at home (applause and encourage)

Supporter: The students are really capable! Doing things for the family is the responsibility of each of our primary school students. , we should learn to do our own things by ourselves from an early age. Let’s show it below (ask five students to compete in organizing school bags and dressing up).

5. Five students competed in organizing school bags and dressing up

Supporter: Are we the "little princess" and "little sun" in the family? (No) Yes! Love labor It is the traditional virtue of our Chinese nation. A happy life must be created by labor. Please listen to the song "Labor is the Most Glorious" below.

6. Small chorus "Labor is the Most Glorious"

(5) Ask the counselor to speak (students, we must develop a good habit of loving labor from an early age, and only when we grow up can we become a People who are useful to society)

(6) Call signs (All standing divisions: Get ready to fight for the cause of communism! Students: Always be ready!)

(7) Withdraw the flag and salute

(8) I declare that the "I Love Labor" theme squadron activities of the 2 (1) Squadron are over!

May 1st International Labor Day Also known as "May Day", it falls on May 1st every year. It is a common holiday for proletarians and working people all over the world.

This festival originated from the workers’ strike in Chicago, USA. On May 1, 1886, more than 216,000 workers in Chicago went on strike for an eight-hour working day. After a bloody and arduous struggle, they finally won a victory.

To commemorate this great workers’ movement, in July 1889, the Second International announced that May 1st of each year would be designated as International Labor Day. This decision immediately received a positive response from workers around the world.

On May 1, 1890, the working class in Europe and the United States took the lead in taking to the streets, holding grand celebrations and rallies to fight for their legitimate rights and interests. From then on, working people all over the world gather and celebrate every day on this day. Interesting activity plan 6 for May Day

"Retain old customers and develop new customers."

Holidays such as May Day are the peak period for catering consumption, but the income of the three days of May Day is not as good as the income of one month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also more important Retain existing old customers, develop potential new customers, and drive future performance growth. In addition, Jiazhou Xincheng and Mantingfang will have many potential consumers moving in in the future, and new customers will be developed.

In response to this theme, implement new product development strategies, combined sales strategies and membership card marketing strategies. And carry out promotional publicity targeted at the consumer groups of this hot pot restaurant.

Membership card marketing strategy

(1) Benefits of implementing membership cards:

1. Long-term advertising effect.

2. Helps retain old customers.

3. Collect member information to improve future products and services to make customers more satisfied and facilitate future marketing plans.

(2) Membership divisions

Ordinary members and gold card members

(3) Functions of membership cards

Ordinary members: consumption with the card , get a free special dish; or enjoy discounts.

Gold card members: When spending with the card, you will have priority to use private rooms, and the private room fees will be waived; you will receive a complimentary special dish; you will also enjoy discounts.

Note: Try not to use discounts for low-price marketing.

(4) Membership card production requirements

Ordinary cards: simple, generous and decent.

Gold Card: Noble and elegant, it can highlight the taste of the cardholder.

Both ordinary cards and gold cards are numbered uniformly.

(5) Membership card issuance form

Ordinary card: All consumers in our store can give it as a gift during the May Day period. Or those who usually spend more than 300 in our store.

Gold Card: Use the network to give gifts to enterprises, institutions, and celebrities in Leshan.

Remarks: Leverage marketing: Leverage Mantingfang and Jiazhou Xincheng sales centers to provide free membership cards to their owners.

(6) Membership management (collection of consumer information)

After issuing a membership card, record the cardholder information corresponding to the membership card number, and report to the cardholder every time Specific information about consumption (number of consumers, personal relationships between consumers (relationships include family, colleagues, friends, etc.), consumption amount, consumption dishes, dining habits, etc.).

Collect member information to improve future products, services, etc., and also facilitate the formulation of future marketing plans.

New product development strategy

Eating hot pot in summer can make people feel hot and easy to get angry. And as modern people improve their living standards, among family consumers, there are often elderly consumers over 60 years old. They should not eat more greasy food; young women who love beauty should not eat spicy food either. To address this problem, targeted new product (pot base) development should be carried out:

Refreshing and warming hot pot, health-preserving hot pot, beauty and detoxification hot pot, etc. (such as hot pot with various fungi, Fresh and refreshing melon and fruit hot pot)

Combination sales strategy

Reasonably match a variety of dishes and pot bases to form different set meals, and carry out distinctive promotions for each set meal Name it and apply a certain discount to the combined package.

The functions of this strategy: 1. Guide consumers to consume different dishes and new products.

2. Help consumers with taste matching.

3. The naming of the set meal combination can deepen consumers’ impression of the hot pot restaurant’s dishes and the hot pot restaurant.