Summary of the work of the Enterprise Management Department

Summary of the work of the Enterprise Management Department 1

Time flies, and half a year has passed by in the blink of an eye. Looking back on the work in the past six months, although there are shortcomings, the overall work has been completed well. Over the past six months, the Planning Department has persisted in putting its own work first, completing marketing, planning, business area decoration and layout, planning, design and production, website maintenance and management, newspaper design, resort promotional material design, and company-related literary and artistic publicity on time Charity activities and other related work.

In the past six months, the planning department has continued to grow during the execution of activities, and work efficiency and quality have been greatly improved; it communicates in a timely manner when collaborating with other departments, and completes each task with the greatest enthusiasm and dedication. Each task must be completed to perfection. Although the work of the planning department is complicated, it is clear and intuitive. The following is a summary of the work of the planning department in the past six months:

1. Summary of work in the first half of 20xx

1. Do a good job every month , The formulation of activity promotions for each quarter

The activity plan for each month is basically targeted at the market, close to customer needs, and targeted.

2. Production and release of advertising

Advertising production and investment have always been the focus of the planning department. The main forms of advertising investment in Longwan include newspapers and magazines, street sign bus advertisements, and mass text messages. In the past six months, some media with insignificant advertising effects have been screened out, and the advertising screens of relevant scenic spots have been replaced to coordinate with the overall summer marketing and the intensity of outdoor advertising has been strengthened. At the same time, new online media, mainly Sina Weibo, have been added.

3. Cooperate with the customer service department to complete relevant conference reception work

In daily work, we need to cooperate with the customer service department to prepare seat cards, reception plans, welcome cards, etc. in the early stage of conference reception. For a series of production matters, with the full cooperation and assistance of other departments, the reception task was perfectly completed.

4. Completed the recording of seven programs of the Central Committee's "Xiang Yue" column on Xingzi.

The sun was shining brightly in June 20xx, but the beautiful Longwan Hot Spring Plaza was crowded with people and laughing. On the morning of June x, seven sets of "Xiang Yue" columns of the Central Committee entered Xingzi Longwan. The planning department, with the cooperation of other departments, successfully completed the program recording.

5. Publish and distribute 2 issues of the newspaper "Longwan Voice".

As an internal publication, "Longwan Voice" is of great significance to promote Yang Longwan's corporate culture and spread Longwan's characteristics. In the first half of the year, the Planning Department, in line with the principle of striving for excellence and ensuring the quality of newspapers and periodicals, mobilized correspondents and all parties to successfully publish two issues of "Longwan Voice".

6. Design and print a series of promotional materials

① Longwan Hot Spring sales brochure (large 16K sales brochure includes all the product structure and product features of Longwan Hot Spring, effectively displaying Longwan Hot Spring Culture, is a detailed information about Longwan);

② Longwan Hot Spring Summer Promotional Brochure (using blue as the baseline to show what special products are presented in Longwan in midsummer, and can bring a little refreshing Hawaii experience. );

7. Design and produce various discount cards, Longwan Hot Spring vouchers, hot spring coupons, and membership cards.

2. Shortcomings in the work in the first half of 20xx

1. Lack of professional knowledge cultivation and self-improvement

The current planning department staff includes myself, The mastery of professional knowledge has not reached the professional level. Although the planning department has been cultivating self-improvement through training and self-study, the speed of improvement has not met the company's expectations. As a planning manager, I have an unshirkable responsibility.

2. Lack of effective communication skills

Complete relevant tasks on time, but sometimes lack effective communication, deeper cooperation and cooperation with the marketing department and various departments. We made many adjustments and corrections, and the results were greatly improved. However, communication is still a flaw in our department. We will continue to work hard to improve, strengthen unity and cooperation with other departments, and build the image of our village into a first-class hot spring resort in Jiujiang City and even the country.

***Work hard to make the company bigger and stronger, and lay the foundation for the company's brand by leading industry standards.

3. Corporate culture promotion is not thorough

In recent years, the company has grown and developed rapidly. In terms of corporate culture construction and promotion, cultural connotation and spiritual concepts, our planning department has not done enough. The cultural connotation has not been effectively refined, publicized and promoted according to the company's requirements. In this regard, the planning department will increase its efforts to create and promote the corporate cultural atmosphere and promote the healthy development of the company.

4. The integration and utilization of media resources need to be further strengthened and improved. The website construction and online publicity model have not effectively played a role in promoting the culture of our village.

3. Work plan for the second half of 20xx

1. Complete the holiday promotion activities in the second half of the year on time, and have made plans for the London Olympics in advance. Carry out a series of advertising and promotional activities closely focusing on market demands.

2. Strengthen cooperation and communication with other brother departments, especially further deepen cooperation with the marketing department and related departments. Provide market front-line personnel with more thoughtful services, more accurate market information and more market-friendly promotional activity plans.

3. According to the advertising plan at the beginning of the year, combined with the actual situation of our village and other promotional information, we will do a good job in advertising in various places. Increase the breadth and depth of cooperation with newspaper media and increase the publication of soft advertisements and articles.

4. Increase the maintenance and update of the company’s website and the promotion of online products, so that the website content is updated timely and accurately, and the information lag time cannot exceed one week. Strive to achieve 1. New product updates and product launches synchronized. 2. Major news will be updated at any time, and other information will be updated once a week. 3. Build relevant sections of the website such as human resources recruitment, employee world, and honor list to allow employees to participate and give full play to the role of the website.

5. Corporate culture construction: Increase the publicity and promotion of corporate culture, so that company employees can understand the company's corporate culture through some of the company's activities, and let the company's corporate culture penetrate into the hearts of every employee. Conduct typical publicity for outstanding employees and outstanding cadres through various forms such as newspapers, websites, bulletin boards, etc. to improve employees' enthusiasm and initiative.

Finally, I hope that all brother departments can continue to support the work of our planning department as always, and I sincerely welcome everyone to correct and help us on the shortcomings and mistakes in our work, so that we can gradually improve in the process of improvement. To improve and improve our own level, it is also to provide better services to everyone. In order to truly make our business bigger and stronger. Summary of the work of the Enterprise Management Department II

In today's rapid development of science and technology, in the ruthless and fierce competition, the competition among enterprises is fundamentally the competition for talents. The company's logo has the character "人" (人) above it and the character "Zhi" below it. If we remove the character "人" ("人") on the top, it becomes "Zhi". My understanding is that a company will prosper if there are people in it. In addition, we have to Only by managing people well, utilizing people well, cultivating and retaining people can an enterprise survive forever.

One: Personnel Management

1. Make good use of people who are better than ourselves. The ancient saying goes: Don’t use people when you doubt them, don’t trust people when you employ them. Since it is used, it should be delegated, given corresponding duties and powers, and a stage with lights, music, audience and judges should be set up for him to show off his dance moves.

2. Comprehensive and correct identification of talents is key to the company’s talent selection. People have their own strengths and should learn from each other’s strengths. This is the so-called "Barrel Law", because our company is very important in personnel management and employment. The mechanism is not perfect yet, and it is impossible to reasonably and effectively evaluate whether a person is a talent, leading to brain drain; then the company should establish a set of standards for talent evaluation, and then use the standards to measure and compare the results to be effective. Identify the so-called "talent, human resources, and personnel" in the enterprise.

3. Let employees choose the work they like to do. People should have their own jobs and things should be in their proper place. People should be placed in appropriate positions. The current employment perspective of many companies is that companies rely on capable people to survive, and all corporate activities are handled by capable people alone, without tapping the potential of other personnel. In other words, they do not arrange suitable jobs according to other people's hobbies and expertise. Ultimately, it results in the inability to develop one’s strengths.

And that kind of capable fast horse has everything handled by him, so he has no time or energy and ultimately cannot get things done. Therefore, any thing or activity in the company should be participated by all employees, and everyone should be able to do it. It is a swift horse and everyone is a precious sword.

4. Respect the growth law of talents. People learn and know themselves, not born. As a leading cadre of an enterprise, they must be patient in guiding new employees or new positions and be tolerant of them. Provide correct methods for making some mistakes. Don't just think that newcomers are not good. Newcomers must also have the correct attitude to receive training. They must have a high vision and a low hand.

5. Remove rotten apples in a timely manner. A company must have corporate ethics and corporate majesty. It should correct employees’ bad habits and behaviors in a timely manner, and cannot let those bad behaviors spread to infect others. For those who cannot be educated, Remove them in time to prevent long nights of nightmares from affecting the entire work atmosphere. This is the so-called "rotten apple effect".

6. To prevent ordinary talents from expelling outstanding talents, the salary of some low-quality (skilled) employees exceeds that of high-quality (skilled) employees, resulting in the "expulsion" of low-quality employees to high-quality employees; another situation The reason is that the salaries of low-quality employees and high-quality employees are roughly the same, which leads to the "expulsion" of high-quality employees by low-quality employees. Therefore, the company's salary design should be rationalized.

7. Enterprise competitiveness depends on personnel training. Personnel factors determine everything. In the development of an enterprise, the improvement of equipment conditions is far less than the improvement of employee quality. To improve the quality of employees, it is necessary to carry out employee education and training anytime and anywhere, inspire employees' ideas, and update employees' skills. Without talents, nothing is possible. Therefore, the cultivation of talents is related to the success or failure of the enterprise!

8. Attract people with benefits and motivate people with career. People depend on food, food, clothing, housing and transportation are essential for human survival. Enterprises should start from the following aspects to improve the treatment of employees. First, the salary must not be lower than that of the same industry or surrounding companies; second, employee meals must be arranged so that the food is clean, hygienic, convenient, and reasonably priced; third, accommodation arrangements include a comfortable and quiet room for employees to rest; fourth Companies should have activity venues for entertainment in their spare time, and some outdoor activities organized by the company should also be added.

2. Humanized Management

1. As the old saying goes: He who wins the hearts of the people wins the world! Adding more human touch to corporate management will help win employees’ recognition and loyalty to the company. ; However, humanized management does not advocate the establishment of an acquaintance culture, nor does it relax policies. Instead, it uses rules and regulations as management criteria under reasonable regulations, strictly implements and strengthens education, changes employees' bad habits, and encourages employees to take on their own responsibilities. Job responsibilities come.

2. Sincerely care for employees, care about their food, clothing, housing and transportation, and help them when they have difficulties at work or in life.

3. Treat employees as partners. Enterprises should not regard employees as the counterpart of exploitation. In the quality management system, employees are our internal customers, and there is also a requirement for the principle of mutual benefit for both parties. Still the same saying: He who wins the hearts of the people wins the world. Mao Zedong is a typical example. Xiaomi and rifles praised the sophisticated American equipment. It’s not that you don’t want to work because the salary is low, it’s not that you don’t want to work because the environment is bad, it’s that you are unpopular. Therefore, it is very important to establish relationships and a harmonious atmosphere at all levels of the company. Only if you love your employees will your employees be responsible for the company.

4. Management is about respect. Everyone needs to be praised by others, and everyone needs to be respected by others. When we communicate at work, we must be careful with our words and be courteous first. As a leader, you must keep this sentence in mind. If you want others to respect you, you must first respect others. Therefore, you must pay attention to methods in the process of performing tasks. The method lies in the art of communication. Even if he does something wrong, art needs to criticize and point out the "soapy water effect".

5. It is taboo to look at the management method. Don’t always focus on the shortcomings of your subordinates, but also see the advantages of your subordinates. The more things you do at work, the more mistakes you make. When subordinates do something wrong, we need to review ourselves to see if our methods are wrong or if we have not trained our subordinates well. We should bear this responsibility for our subordinates and be magnanimous and not mention the past afterwards.

6. Enterprise management should be ethical and maintain a moderate distance from employees. Superiors and subordinates cannot become brothers in difficulty. Only by grasping the scale can they be dignified.

The great Empress Wu Zetian was a very ethical person. In ancient times, there was a rule in the palace regarding what level of people could enter from the main entrance of the palace to see the emperor. One of Wu Zetian's concubines did not reach that level. When he went to see Empress Wu Zetian from the main entrance, he was slapped by the guards. So he ran to tell Wu Zetian: Your Majesty, I was beaten by the guards. I asked why I hit you! I came in from the front door to see you. Well done. Were you the one who walked through the front door? This shows her wisdom. Therefore, enterprises should not be devoid of ethics. They should have superiors and subordinates, and principles should come first.

7. It is taboo for enterprises to engage in acquaintance culture. Private enterprises have relatives, friends, locals, and outsiders, so an acquaintance culture in which human relationships outweigh everything has emerged. Salaries, working hours, and positions are all based on human relationships, including rules and regulations. Everyone is not equal but depends on what they do. There are no principles in corporate management from top to bottom. This approach can only shoot a rock to hit yourself. feet.

3. Pressure and incentive management

1. Without pressure, there is no motivation, and without motivation, there is no passion. Putting requirements on work and setting goals as a catalyst to improve work effectiveness makes their work motivation stronger, giving them a desire to surpass themselves and others, and releasing their potential inner strength to reach the highest limit.

2. Establish and improve performance assessment to improve productivity and achieve refined production. Failure to activate the potential of employees is just an empty talk. The key lies in how closely the establishment of employee compensation, promotion and elimination mechanisms is linked to the performance management system. In fact, the results provided by a scientific and effective performance management system can provide accurate, objective and fair basis for employee salary adjustment, promotion and elimination, truly achieve the effect of "rewarding the leader and cutting off the tail", and create a pressure mechanism and atmosphere. Through the decomposition of goals and responsibilities, the pressure of the company's business is passed on to every employee, which is the so-called "catfish effect".

3. Arouse employees’ sense of competition: In terms of personnel management, enterprises should constantly inject new blood while rewarding leaders and cutting off tails. This can create the necessary sense of crisis and urgency for employees, and help motivate employees.

4. Give employees the power to participate in decision-making: When necessary, labeling your employees with a power label can greatly enhance their work enthusiasm and sense of ownership, and the effects it produces In many cases, other motivation methods cannot match. What is more important is to invite them to participate in discussions on important company events, and through this method, they can establish their sense of ownership.

5. Don’t be a tired boss/or supervisor: As a supervisor, you should prioritize your work, focus on cultivating your subordinates, and teach and guide your subordinates’ work anytime, anywhere, rather than on things. Don't worry about everything being taken care of. This will only make us so busy that we wish we had 48 hours a day; although a competent manager is best a "jack of all trades", a person with strong abilities may not necessarily be able to manage a company well. The true meaning of management is not for managers to do things themselves, but for managers to manage the work of others, so please keep this in mind and learn how to delegate authority on the basis of trusting people without trusting people.

IV. Communication is the pulse of management

1. Communication is the pulse of enterprise management. Without communication, it stops beating. Konosuke Matsushita has a famous saying: Business management used to be communication, it is communication now, and it will still be communication in the future. ?The real job of a manager is communication. No matter when, business management is inseparable from communication.

2. Let employees vent their dissatisfaction: Companies should allow employees to complain. In Japan, many companies attach great importance to providing employees with channels to vent their emotions. It is human nature to complain when people are tired, in order to promote humane management. In Japan's Panasonic Corporation, all branches have smoking rooms with a mannequin that looks very much like Konosuke Matsushita himself. Workers can beat him with bamboo poles here to vent their dissatisfaction. When he had finished fighting and stopped, after hearing Konosuke Matsushita's voice automatically sounded from the loudspeaker, he took the initiative to return to his post and work actively. This is a strategy that enterprises must have, which is the humanized management that all private enterprises talk about every day. No matter whether we are ruthless against Japanese people, they really have something for us to learn and learn from.

3. Effective communication: Use frank and sincere communication methods to communicate with others.

The ancients said: A gentleman's heart is as clear as day and no one can know it. As a leader of an enterprise, you should be open-minded to others, and should not use your power to suppress others. Let the people below you speak more and provide opinions, and establish a sound communication mechanism. The principle of equal communication must be achieved so that effective communication can be achieved throughout the enterprise. Except for a leader, don't talk too much during the communication process. Listen to what your subordinates say or what others say, because in this way you can know what he means more clearly, and in this way you can better grasp the key points and persuade others, instead of talking endlessly yourself. Learn to listen.

There is another point in communication that is a taboo for a leader. When you are in a bad mood or are affected by other things, you must not vent your anger on your subordinates. Everyone needs to respect it. Bringing personal emotions to work is equivalent to adding insult to injury. This is the so-called kicking cat effect. Tone is very important when communicating. You should grasp the scale, focus on the key points and not talk too much. What is the purpose of communication? Just clarify the topic. When communicating with others, you need to understand your own shortcomings and strengths as well as those of others. You cannot always shirk responsibility to others. Frankly admitting your own mistakes is called taking responsibility. Only by taking responsibility can you do things right.

5. Teamwork spirit

1. In today’s social environment, most private enterprise employees come from all over the world. Because they received different education and grew up in different backgrounds, their views are different. Furthermore, under the circumstances of economic integration, everyone only focuses on money, and the overall salary distribution is unreasonable. The lack of transparency leads to no sense of responsibility. The company still lacks a reassurance in personnel management, so that they cannot contribute to the company with peace of mind. This has led to the idea of ????a monk hitting the sky, and it doesn't matter whether they work or not. Will he unite with others under the above circumstances? Therefore, increasing efforts to build a cohesive team requires systematic management.

2. All employees need to enhance their awareness of cooperation. Cooperation is a configuration and a necessary condition. If no one cooperates, no matter how good the sword is, it can only be a dull sword, and no matter how good the BMW is, it will become a sick horse. If there is no obedience to the team, it can only be a mess, so the establishment of team spirit mainly lies in enterprise system management. It should be that personnel from sales, development, procurement, production, quality, and administration departments all work hard around one goal, and achieve a working state of coordination between chains and gears in this value-added chain. Instead of holding the mentality that I work for the boss, not for you, we should put the interests of the group first instead of fussing over everything and pushing each other away. The focus of team building lies with the general manager. When arguing between departments, whether the situation is even and biased against any one department will have an impact on the team spirit.

3. Apply pressure when the gear and chain are working together. Only when there is pressure can there be power. This is not what I just said today. The speed at which the flywheel rotates depends entirely on the force exerted by the motor on the gears and chain. The general manager is like a motor. He makes the decision whether to rotate or not, whether to rotate in reverse or forward direction. Many private enterprises also have general managers who are forward-looking and backward-looking, and do not carry out reforms to the fullest. They will never be able to cross that threshold. If they are strict, they are afraid that people will leave. Therefore, the flywheel still does not turn quickly, but stays in place, and everything transitions in a passive manner.

I wonder how long this management model can last today. The so-called "flywheel effect" means that everything is difficult at the beginning, but there is huge power in continuous improvement and performance improvement. Just point out actual achievements, albeit incremental ones at first, and explain how those steps fit into a concrete, actionable business idea. As you do this, others begin to understand and sense that the company is accelerating forward, and they become united and enthusiastically supportive.

Six: Decision-making determines the future of the enterprise

1. Decision-making is the core of enterprise management, which is related to the rise and fall of the enterprise, the honor and disgrace, and the life and death of the enterprise. It can be said that a leader’s scientific and rational decision-making is the key to the development of an enterprise. Zhang Ruimin’s decision to smash those substandard refrigerators worth tens of millions is why he is where he is today. Until 2008, Haier was still ranked 83rd among the top 500 global brands! < /p>

2. Effective prediction is the prerequisite for wise decision-making. How to achieve wise decision-making should do the following three points: A. Collect effective data for comparison. Make the right choice in comparison, compare repeatedly, and after certification of multiple plans, choose the better one, or integrate several plans into one good plan. A single plan cannot be decided, it can only be a statement.

The American General Company Welch attaches great importance to different opinions on decision-making. It will not make decisions on any plan that is unanimously unanimous. It must wait until there are different opinions before making a decision to avoid losses.

B. The value of decision-making, the value generated by decision-making is very important. For example, if there are a thousand needles and we want to find one to sew clothes, we don’t necessarily have to find the sharpest needle among the thousand needles. This is too time-consuming. We only need to find a sewing needle. This is Decision-making values.

C. Decision-making is important, but the implementation of decisions is even more important. Decision-making often encounters many problems and contradictions during implementation. Decision-makers must not be easily shaken and must persist until success is achieved. There will be deficiencies in the implementation of any system or regulation, but they can be adjusted according to objective circumstances. This adjustment is an interactive response to objective changes, but the decision-making goal remains unchanged. This is the "Decision-making Law" role.

3. Only if correct decisions are strictly implemented will the original problems be discovered. Finding problems in work is progress, but not solving problems after discovering them is regression. Many enterprises lack follow-up actions in their work and fail to incorporate some unqualified and irregular cases into corrective and preventive measures. Some people don’t understand it, and some people can’t implement it, so no matter how good the method is, how well does it work? It depends on execution. Is it permeable? Are all employees involved? Has a decision-maker made such a summary?

4. The structure of the organization is also a decision. It must be a pyramid model, otherwise employees will be at a loss; do not violate the "Watch Law" of taboos. Everyone knows that when we only have one watch, we can tell the time; when we have two or more watches, it cannot tell a person a more accurate time, but will create confusion. When making decisions, the principle must be adhered to that an employee has only one superior, otherwise his work will inevitably fall into chaos and he will not know where to go.

5. Perfectly train successors or generalists. In order to eliminate the resistance to enterprise reform and better implement the plan, as a decision-maker, the first thing to consider is how to prepare human resources well, instead of being discounted when problems arise with people in key positions or relatives. This ultimately leads to a weakening of execution and no implementation. Perform a comedy that starts but ends at the end. Therefore, human resource management, personnel training and generalist training are one of the key tasks of the enterprise.

6. Don’t think too much when making decisions. This will hinder making decisions quickly. A good business leader cannot procrastinate and delay decision-making. Because no matter how correct a decision is, it will be wrong if it is made late. If you always think that the time has not come or the conditions are not mature, you can only sit back and wait for death. However, if you don’t attack the thieves, the king’s career will also perish. You can only sit and wait for death. , who should cut it down? ?

7. Innovation awareness is the breakthrough point for enterprise bottlenecks

1. With the development of science and technology and the improvement of living standards, product quality requirements are getting higher and higher, and material prices are soaring. The rising consumption of living products has led to the continuous elimination of products and rising wages of workers, resulting in lower and lower product profit margins. In this case, companies should innovate in terms of technology and management mechanisms; continuously create new products in product technology and eliminate old products at the same time. In terms of management system, we must abandon the old management system, implement the new management system, and never have the idea of ??"path dependence", so that enterprises can develop with the development of the times.

2. Managers should try to encourage subordinates to innovate and tap their potential. Establish moving goals; improve the incentive mechanism and constantly update goals to stimulate employee innovation. Depending on the level of outstanding employees, they can also be given shares according to different proportions, so that employees can experience the feeling that the company is their home. With this kind of mechanism and atmosphere, everyone will feel motivated, work hard to innovate, and serve the enterprise wholeheartedly.

8. Success is in the details, failure is in the details

1. Many companies do not pay attention to details in the value-added chain of production, purchase and sales. They always think that a small thing does not matter. However, several Little things make up big things. Affects the operation of the system. The inequalities of details mean that 1% of errors lead to 100% of failures. The failure of many businesses is often caused by not paying attention to details. The "butterfly effect" in chaos theory also talks about this problem: in a dynamic system, small changes in the initial conditions can drive long-term huge chain reactions of the entire system.

2. Correct and remediate ongoing problems in a timely manner. Problems should be dealt with in a timely manner, rather than being delayed again and again for whatever reason, so that the work will be passive. Problems (loopholes) will inevitably occur in the work. It depends on whether we can fix the loopholes in time. It is still too late to fix the problem before it is too late. If some undesirable phenomena in business management are allowed to go unchecked, people will be tempted to imitate them or even worsen them.

3. Successful detailed planning focuses on prevention in advance. As mentioned above, problems must be rectified in a timely manner. Some problems can be rectified, and some problems cannot be rectified. In order to achieve steady development of the enterprise and be sure of everything, it is necessary to carry out advance planning and make good use of the "fmea" tool. It can help us predict in advance what consequences will occur if the plan fails. The content includes the detectability, frequency, and severity of the failure risk coefficient, and prevents and controls these three degrees in advance. Taking targeted countermeasures to reduce these three degrees to zero is called potential failure consequence mode analysis.

4. Saving is a detail of success. Wang Yongqing, a president of a Taiwanese company, once said that saving one yuan is equal to making one yuan in net profit, which makes sense. From production to sales and after-sales service, enterprises will suffer from waste due to inadequate management in all aspects. If we could eliminate this waste, how much profit would we generate in a year? And this kind of profit does not require any cost, so why not do it? There are two reasons. One is that there is no execution power with a systematic method; the other is that there is no way to start without a systematic method. In order to better illustrate the importance of "saving", let me give a simple example! There are 360 ??people in a company, and each person wastes 3 yuan per day. The waste of materials in the production process is counted as 1 yuan; the waste of water and electricity is counted as 1 yuan; the waste caused by time and work efficiency is counted as 1 yuan; (1 year) operating time is calculated as 300 days, then the answer is 3 yuan? 360 people? 300 days = 324,000 yuan. Decision makers! How about this impressive data?

9. Play the leading role of marketing

1. Enterprises depend on customers. Without customers, there is no market. Without successful marketing, there is no market. A successful business. Marketing activities are the ultimate means of realizing corporate profits. If there is sales but internal management cannot keep up, no matter how good the sales plan is, it will dig its own grave.

2. Excellent technology and quality can increase product prices. The higher the sales price, the better the sales. This is the nature of consumers. Just like living in a luxury house, driving a famous car, wearing a famous watch, and buying luxury goods, the purpose of spending a lot of money to get married is not just to obtain direct material satisfaction and enjoyment, but to a greater extent. Obtain a kind of social and psychological satisfaction (public attention and full display of private wealth and status, the pleasure of spending a lot of money to read all the beauties). This kind of "conspicuous consumption" is called the "Veblen effect" in economics. It refers to the consumer tendency that exists in consumers that the higher the price of a commodity, the more willing they are to buy it. Therefore, when negotiating the price with customers, It cannot be achieved at a low price.

3. In addition to satisfying every (external) customer, the company also wants to satisfy its internal customers (employees). Without employee satisfaction, there is no customer satisfaction. The eighth of the eight basic principles of management makes this clear, "a mutually beneficial relationship between both parties". In addition to the satisfaction of customers and employees, there is also the satisfaction of suppliers. Otherwise, customer satisfaction is just a slogan hanging on the wall.

4. In-depth understanding of the different levels of customer needs to discover the most essential needs of customers. Produce personalized products and win a larger market. Haier is an obvious example. They have produced slim, small-footprint, and beautiful-looking refrigerators for Shanghai families; they have developed refrigerators with fresh-keeping compartments for fruits for Guangxi customers. As a result, they are constantly discovering and satisfying personalized needs. In demand, meet the potential needs of consumers and win the favor of customers. This marketing strategy convinces customers that if one fruit from a tree is sweet, then the rest of the fruit from that tree will be sweet as well. Only by continuously expanding the market space will the road become wider and wider.

10. Summary

The position of enterprise management in the market is like a slope sphere. It is subject to pressure from market competition and the temperament of internal employees. If it is not stopped, If there is no power, it will decline. In order to keep the position of the sphere on the slope (market) from falling, it is necessary to strengthen internal basic management as a stopping force.

On the basis of stopping, it is also necessary to continuously push the sphere upward, which requires the introduction of new technology and continuous innovation.

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