It is rumored online that Sun Honglei may face 3 billion in compensation. What did he do wrong?

Celebrities must ensure that the advertisements they shoot are true and effective. This is the sincerity of being a human being, otherwise they will overturn. Sun Honglei was overturned because he took over a second-hand car auction, and was reported by consumers as false advertising and deceiving consumers during the transaction process. As a result, he may face 3 billion in compensation.

You may have heard of the Guazi second-hand car advertisement, and the spokesperson for this advertisement is Sun Honglei. This advertisement also has a brainwashing slogan, that is, there is no middleman to make a difference, and you will buy a used car at the cheapest price. Advertisements are placed on all major platforms and websites, and the placement is very intensive, making many people aware of it. But now Sun Honglei is being sued in court. Why is this? It turned out that fans believed this advertisement and thought that they would buy the cheapest second-hand car on Guazi Second-hand Car Network. However, this car did not become very cheap, and the price kept being raised. The fan was so angry that he took Sun Honglei, the spokesperson of Guazi used cars, to court. Many celebrities have had problems when they endorsed products

Many celebrities have encountered problems when they endorsed products. For example, there were problems with the products endorsed by Huang Xiaoming before, including Guo Degang, Wang Han, and Ma Yili. . For celebrities, they can make a lot of money by endorsing them, but they don’t have that much understanding of the product, nor do they have a deep understanding of the company’s background. Eventually, problems arise, causing the celebrity’s popularity to decline. Sun Honglei may not be jointly and severally responsible for this matter, but his reputation must have been harmed because people no longer believe in Sun Honglei's endorsement. After all, there was a problem with his endorsement. So I think when celebrities are looking for endorsements, they must keep their eyes open and understand the background behind them, so that they can be responsible to consumers. The history of Sun Honglei’s fame

We must know that Sun Honglei is actually a very authentic Northeastern person, and Sun Honglei was born in a very ordinary family in Harbin. At the same time, Sun Honglei’s childhood experience can be said to be very tortuous, because At that time, his family environment could be said to be very poor, and it could be said that he almost lived a life of one meal without another. It was this family environment that made Sun Honglei enter the society very early, reducing the burden on his family.

Although Sun Honglei entered society very early, this does not affect Sun Honglei's love for art. You must know that Sun Honglei has shown very good dancing talent since he was a child, and he has chosen to persist in his With this talent in dancing, he finally got admitted to the junior college class of the Central Academy of Drama through his unremitting efforts.

At the same time, after Sun Honglei graduated, he entered the public eye because he participated in the TV series shot by Zhang Yimou. However, Sun Honglei, who had just graduated at that time, was still very young, and his own acting skills can be said to be very young. Astringent, but what really makes the audience remember him is mainly because of his role in the filming of the TV series "Insidious" and his relatively superb acting skills. Debut process

In his early years, Sun Honglei always gave us the image of a tough guy, a domineering and disdainful smile, a gangster, a gangster, and a villain. These are the deep impressions left on us in his early film and television works. But it can also be said that it is because of this image that Sun Honglei gained a foothold in the entertainment industry. In 2003, he participated in the police drama "Conquest", playing the cruel and arrogant gangster Liu Huaqiang.

It can be said that the successful creation of this character is a classic, and it is still fresh in my memory. In 2009, the TV series "Latent" starring him was launched. The TV series even created a miracle of 9.1% of the reviews on Beijing Satellite TV. His tough guy roles in one film after another not only made him a household name, but also received numerous honors. Children all aspire to possess his invincible domineering spirit, and girls all like his naughty flavor. Especially the middle-aged and older generation speak highly of him. It is not easy to work hard step by step with your own efforts. Sun Honglei endorses used cars

Sun Honglei’s current status in the entertainment industry is entirely dependent on his own efforts, and of course it is also inseparable from the help of some veteran actors. Ding Jiali once Helped him. Sun Honglei has performed well both in modern films and anti-war films. Sun Honglei is a powerful actor, and his acting skills have been recognized by everyone.

Sun Honglei has participated in some familiar movies and TV series, such as Three Guns, Conquest, Insidious, The Righteous Path in the World is Vicissitudes, etc. Many people like his role as Yu Zecheng in Insidious. He is very sophisticated and cunning, and he plays the character's heart very successfully. Sun Honglei is very famous in society, so many people find Sun Honglei to shoot advertisements. This is why many big-name celebrities are willing to accept advertisements. Some well-known businesses are willing to find these celebrities to endorse them. This is a win-win situation for both parties. of. Endorsements overturned

Since a large number of celebrities have begun to accept endorsements, the advertising market is also very chaotic. Some businesses have no legal procedures and are operating illegally. Some celebrities see the high advertising fees and do not I noticed how much of a negative social impact my filming of this commercial had. Because consumers like these celebrities, they start to pay attention to the advertisements they endorse, and they also listen to their advertisements and buy these products. As a result, these consumers are the ones who are hurt in the end.

Sun Honglei’s advertising endorsement overturned this time because he endorsed a merchant called Guazi used cars. Sun Honglei’s advertising slogan “There is no middleman to make a profit, and the transaction volume is far ahead.” After listening to Sun Honglei's propaganda, consumers went to this second-hand car platform to buy goods. As a result, the prices of the goods they purchased continued to increase. In the end, the consumers became so angry that they took the second-hand car platform together with them to court. . Sun Honglei was deceived

Consumers specifically sued Sun Honglei because the consumer felt particularly angry and went to this second-hand car platform for negotiation many times, but no one paid attention to him. As a consumer, you have the right to argue for yourself, so the consumer's lawsuit is reasonable and legal. The court also accepted the consumer's lawsuit because a merchant should promise to keep its promise and provide consumers with authentic and reliable products based on publicity. If it cannot do this, it is false advertising. At the same time, as a celebrity spokesperson, you also have related responsibilities. Since you have accepted this advertisement, you should ensure the authenticity of the goods sold by the merchant, otherwise it will help the merchant to deceive consumers.

This consumer sued Sun Honglei. The consumer has evidence in his hands. Sun Honglei has experienced a lot since his debut. Now that he has overturned on this matter, it is indeed because he was not cautious enough. As early as a few years ago, relevant national departments had already issued relevant policies for celebrities to accept endorsements. If something happens to the merchants they endorse, the celebrities will also be jointly and severally liable.

This regulation is very reasonable. Because celebrities receive endorsement fees, celebrities must be responsible for both businesses and consumers. Otherwise, the reputation of celebrities will be harmed. The public trusts celebrities, so they buy products endorsed by celebrities. Now, celebrities are falsely endorsing products. How can this not chill consumers? Sun Honglei will face 3 billion in compensation

Informed sources revealed that the reason why Sun Honglei, the "King of Yan", will face 3 billion in compensation is because many people took the second-hand car "Guazi" platform endorsed by Sun Honglei to court. In fact, when talking about the "Guazi" second-hand car platform, many people should be deeply impressed by its slogan "There are no middlemen to make profit, and the transaction volume is far ahead."

However, are used cars on this platform really so cheap? Answer: Not only are "Guazi used cars" not cheap, their prices have also skyrocketed, so many people feel that they have been cheated. However, although customers are now suing the "Guazi" platform, as the spokesperson of the platform, Wang Yan is naturally involved. Therefore, if the plaintiffs win this case, it means that advertisers will face a fine of 300-500 million. Likewise, Sun Honglei, as a direct beneficiary of the platform, will naturally face a fine of 3-5 times. Calculated in this way, the amount of compensation is as high as 3 billion! It has to be said that Sun Honglei was deceived by the platform, and he was a proper "scapegoat"! Celebrities should be cautious when accepting commercials

As a well-known actor, Sun Honglei should be cautious when accepting commercials. For the mistake he made, he spent money to learn a lesson. The fame of a star is given to you by the public, and the public can both give it to you and take it back. Celebrities must cherish their fame, be responsible to the public, and be responsible to their fans. Nowadays, many celebrities are broadcasting endorsements, and some of them are obviously substandard products. These celebrities are just irresponsible to the public and should be condemned by the public.

In fact, the example of Sun Honglei can be a good reminder to celebrities, that is, they must be cautious no matter what they endorse in daily life, and for celebrities, if they want to be the spokesperson for any brand in the future, , be sure to carefully investigate and verify whether this merchant is committing fraud. And for a business, when looking for celebrity endorsements, it must ensure that what it endorses has a certain degree of authenticity, and must give audiences and consumers a peace of mind based on its own publicity or slogans. If If a merchant cannot guarantee that the goods he sells are authentic, then he is deceiving the audience, and the celebrities who are the spokespersons should naturally be implicated. Conclusion

Many businesses will find celebrities to endorse their products in order to sell their products. Because public figures have a greater influence on society, naturally the more famous a celebrity is, the higher the sales volume of the endorsed products will be. Especially for many traffic stars, fan traffic alone is enough to drive product sales, and fame has a great impact on product marketing. Therefore, some celebrities do not consider the rights and interests of the public and consumers for their own interests. Once they over-promote and lead to bad experiences for consumers, it will be harmful to others and themselves.

You must know that for Sun Honglei, if he really has to compensate 3 billion for this this time, then he will spend the money to teach himself a lesson. It can be said that when celebrities choose product endorsements, they must The first thing to ensure is the authenticity of the product. You must not work with merchants to deceive consumers, because this is irresponsible to fans and irresponsible to personal credibility. Sun Honglei’s lesson this time, I hope, can teach He will sound a warning when he endorses something in the future.