How to sell drinks?

Seize the terminal. The terminal of liquor is embodied in many aspects. According to the traditional thinking, there are mainly hotels, stores, bars, supermarkets and department stores. If we expand our thinking and implement grafting marketing, its terminal can be extended to wedding photo studios, tobacco specialty stores, outdoor and so on, to market and seize the terminal.

"Channel is king" and "terminal wins", in order to market the terminal, it is necessary to promote and pull effectively, and integrate in communication. For the SP of the terminal, it is necessary to have new sources, new selling points and new activity forms, and be good at taking advantage of the situation and creating momentum; It needs promotion, public welfare, authority and news timeliness. For example, a brand of liquor launched a beauty contest, but the requirement is to drink three or two brands of liquor first, and "drunken beauty" has become the focus of discussion; For example, a brand of liquor launched a mother liquor, which won the eye; Such as launching industrial tourism and experience activities; Such as launching dealer and terminal training programs; Such as the implementation of focus communication and so on.

in the terminal sales, we should strengthen the promotion, especially festivals, banquets, parties, etc., strengthen group buying and bundled sales, deeply distribute, and constantly seize the terminal market.

Of course, there are many liquor terminals, such as community stores, bars and so on. In today's increasingly fierce competition, the sales of liquor will be decisive for the terminal, which requires liquor enterprises to strengthen the control and sales of the terminal, win consumers' consumption rights and preferences, subdivide the terminal and promote sales for different terminals. Innovative promotion strategies not only win the eye, but also win the market; Not only seize the existing terminals, but also intensively cultivate and win a bigger market.