Gas Station May Day Discount Plan

In order to effectively ensure the level and quality of things or work, it is often necessary to formulate a plan in advance. The plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So how should a plan be formulated? The following is the May Day discount plan for gas stations that I have compiled for you. I hope it can help you. Gas station May Day discount plan 1

1. Problems that are easy to occur in promotional activities.

Refined oil sales companies often launch various promotional projects. Among these promotions, how many are carried out according to controllable procedures, and how many meet expectations? Has the promotional behavior evolved into "customer gratitude", and which links determine the effectiveness of promotional activities?

Reflection Problems that existed in the development of retail promotion activities in the past: there was no very clear goal; there was no accurate data analysis before and after the promotion activity (for example: changes in daily sales, changes in single transaction volume, changes in the number of gun pick-ups, etc.); publicity work was not in place. As well as many problems existing in the process of distributing promotional items to employees, etc., the final result is that the promotion has evolved into customer appreciation, and in serious cases, customer disputes may even occur!

In the process of carrying out previous promotional activities , the following problems are common:

1. The initiation of promotional activities is often passive.

Because the gas station manager himself is unclear about the concept, meaning, and goals of promotion, he does not have a positive attitude, which affects himself and the entire team. It often manifests itself in the following aspects: “If your superiors say to do it, just do it.” “Competitors have started delivering gas and water, so let’s do it too.” “Customers keep asking for some gloves, so let’s apply for some promotional items. ." "Maybe, you have to accept the company's assessment."

2. The production of promotional plans is "taken for granted."

"Taking it for granted" mainly manifests itself in four aspects: taking it for granted when choosing promotional products; taking it for granted when it comes to gift conditions; taking it for granted when it comes to event launches; and taking it for granted about the purpose of promotion, which is to increase the target. It is because of these "taken for granted" that there is no motivation for promotion, there is no evaluation, the actions are not unified, and the expected results are not achieved.

3. Insufficient employee participation.

For promotion to be effective, publicity must be done first. However, gas stations often ignore this important link. This is reflected in the following: the promotional posters are listless; the distributed leaflets are not sent in time; there are no entrances and exits at the station. Brand, how do you attract customers to the station? The employees did not tell customers before refueling that they would get gifts if they refueled enough. The reason is still insufficient understanding of the plan, coupled with the lack of periodic effectiveness analysis and team comparison, the employees have even less sense of accomplishment and enthusiasm.

4. Improper management of promotional items, or even interruption during the event

How many promotional items are distributed in a day? Is there a registration for the distribution of promotional items for each team every day? Is there a handover? Which promotional item will be distributed the fastest? How much is left in stock now? Can these promotional items be guaranteed to be used until the end of the event? You know, the seriousness of cutting off the gifts is equivalent to cutting out the oil. It may cause complaints from customers and turn a good thing into a bad thing!

5. The promotion is over = the time is up and the promotional products have been distributed.

The activity has no beginning and no end, and has not achieved the expected results. Has the goal been achieved? What is the relationship between cost and profit? Are customers generally satisfied with this promotion or have other opinions? Which potential customers have been added? Information? Has the service and sales enthusiasm of employees been improved?

In a market environment where market demand continues to grow and the competitive environment becomes increasingly fierce, whoever learns how to promote sales will take the initiative in the market! In this In this fierce environment, promotion becomes a means, a favorable measure to enhance the influence and radiation of the gas station, a favorable condition for developing potential market customers, and also a good opportunity to weaken the strength of competitors.

Therefore, we should adopt a learning attitude, absorb the advanced practices of the same industry, apply them in practice, accumulate experience, be down-to-earth, and use a positive attitude to learn how to do a good job in promotion, because it is an important part of the retail industry. An indispensable skill!

2. The four basic components of gas station retail promotions.

Gas station retail promotion consists of 4 basic parts: advertising, sales promotion, participation in promotion, and effectiveness evaluation. Overall, these four parts make up the promotional mix in the retail industry.

1. Advertising

The main role of advertising is to let potential consumers know about the products, price information, discounts and other information provided by the retailer. The goal is to build consumers’ awareness of the products. Create a preference. At present, the commonly used advertising and promotion methods at gas stations mainly include media publicity, setting up entrance billboards, printing leaflets, setting up promotional posters, and oral publicity by employees.

Media publicity mainly promotes promotional activities through newspapers, magazines, radio, television, movies and other media. Retailers are required to convey advertising information to target consumers most effectively within a certain cost range. Who should carry out advertising activities? Who is the target audience of advertising communication? How to plan advertising content more accurately, etc., are issues that retailers must consider when choosing media for promotion.

Setting up billboards at the entrance and exit of the station is a relatively common advertising method currently used by gas stations. Low cost and quick results are the advantages of this type of advertising. The design and application of billboards are also worthy of our study.

The target of displaying the content of the billboard is the driver. The time it takes for the driver to drive from the observation distance to leaving is only a few seconds. Therefore, the content to be displayed on the billboard should not be too much, and it will be useless if it is too much. , because drivers don’t have time to finish reading it, and very few drivers are willing to get out of the car to finish reading the promotional content you designed. Generally speaking, in a dynamic environment and reaching a certain speed, promotional content with neat handwriting and neat arrangement is more likely to leave an impression on people.

The use of publicity boards at the entrance and exit of stations also requires gas station managers to use their brains. Because many gas stations are often restricted by highway bureaus and urban management, they often cannot be set up in the best locations or are prohibited from displaying them. What should we do? At this time, it is necessary to "fight guerrilla" with the urban management. As shown in the picture, the smart station manager chose to arrange for employees to stand at the station entrance holding billboards during peak traffic hours to promote promotional content to passing vehicles to attract customers to the station.

The redesign of the leaflet is very different from the billboard at the entrance and exit. The advertising content printed on the leaflet can be far more than that of the billboard. Because of the different reading environments of customers, coupled with the matching of exquisite pictures during design, customers can often be attracted to fully read the promotional content and understand the advertising information, so that our promotional purpose is achieved.

2. Sales promotion

Sales promotion refers to the retailer's use of advertising and marketing power to carry out communication activities with consumers within a pre-determined limited period of time in order to stimulate potential consumer demand. . The most common sales promotions at gas stations are price promotions, gift promotions, gas card discount promotions, lottery draws, etc.

Price promotion activities must first fully consider system factors such as the location of gas stations in the network, oil product number, competition status, and price sensitivity (generally speaking, high-grade gasoline lacks price elasticity, It should be sold at the upper limit price; on national highways and in rural areas, diesel prices are sensitive and competition is fierce, so oil prices must be competitive; in urban-rural fringes or areas where taxis and private cars are concentrated, gasoline prices are sensitive), based on the historical data of past price promotions at each station , providing specific price decision-making suggestions for a single site. Establish a price data analysis model for each tier, and analyze and summarize the sales volume and gross profit changes of all price-reduced gas stations on a daily basis. If within the specified time range, if the gross profit increase after the price reduction is less than zero, the promotional activities should be stopped; otherwise, the price concessions should be maintained.

The key points in gift promotion are "what to give" and "how to give it". In the past, these two points were mostly based on the subjective assumptions of government agencies or gas station employees, ignoring the needs of customers, resulting in customers not liking the gifts. Promotional returns are low. Therefore, when choosing gifts, you must not only consider the "you-fei" interaction, but also comprehensively analyze customers' consumption habits and select targeted varieties from many promotional products. The successful online operation of the gas station management system provides us with the answer to the problem of "how to deliver". Through the analysis of the number of transactions in different transaction amount ranges in the management system, the target customers for gift promotions can be effectively determined, and then a reasonable distribution plan can be implemented. Gas station May Day discount plan 2

1. Draw red envelopes

If you fill up with 200 yuan of gasoline and 400 yuan, you will get a free draw

Award settings:

1. Special prize: 1,000 yuan gas card

2. First prize: 500 yuan gas card

3. Second prize: free coupon

4. Third prize: 100 yuan in cash

5. Fourth prize: 50 yuan cash coupon

This full prize temptation attracts more people to come and store value. lottery.

2. Free refueling

When you refill 200 yuan for gasoline and 400 yuan for diesel, you can get a Nongfu Spring product, a bottle of cooking oil, or a bag of flour for free. Breeze paper towels.

3. Gasoline recharge exclusive

Recharge 1,000 yuan and get a stored value of 100 yuan (plus 1 bag of fragrant rice)

Recharge 20xx yuan and get a stored value of 200 yuan (Another 2 bags of fragrant rice will be given away)

Recharge 3,000 yuan and the stored value amount will be 300 yuan (another 3 bags of fragrant rice will be given)

And so on, the more you get, the more you get

4. Diesel recharge exclusive

Recharge 1,000 yuan and get 60 yuan of stored value

Recharge 20xx yuan and get 120 yuan of stored value

Recharge 3,000 yuan and get stored value 180 yuan

By analogy, the more you get, the more you get. Gas station May Day discount plan 3

01. Receive gifts for gas consumption!

During the event

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When you enter the station to refuel, you will receive a gift

A bottle of Nongfu Spring mineral water or a pack of Xinxiangyin tissue paper!

When you enter the station to refuel, you will receive a gift

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1 pair of exquisite gloves and 1 bottle of Nongfu Spring mineral water!

02 Get as much as you add!

During the event

Consume gasoline at the station Spend 200 yuan or more

Get 200 yuan in gas coupons back!

The more you add, the more you will get back!

Activity rules

A. Every 40 yuan is a gift tier, and the part less than 40 yuan will not be refunded;

B. The gas coupon has a face value of 40 yuan, and one can be used for 200 yuan or more;

C .Gas coupons are valid for 60 days and can be transferred to friends.

03 Recharge rebate and enjoy free bill!

During the event

Recharge the gasoline card with 1,000 yuan and enjoy 200 yuan free bill

Recharge gasoline Spend 1,500 yuan on the card and enjoy a free bill of 300 yuan

Recharge the gasoline card with 20xx yuan and enjoy a free bill of 400 yuan

(The free bill event is only available for refueling a single vehicle on the same day)

Recharge a gasoline card of 5,000-9,999 yuan and get 5 rebates!

Recharge a gasoline card of 10,000 yuan or more and get 10 rebates!

04 accumulated points to share gas discounts!

Accumulate points at the station to refuel and enjoy multiple fuel discounts!

Spend 5 yuan and earn 1 point

Points can be exchanged for gifts or used for shopping at convenience stores.