Appify shares 14 cross-border e-commerce independent station App marketing and promotion methods

By creating an App, it is an inevitable trend to transform from a cross-border e-commerce independent station to an App mobile e-commerce. Appify can help cross-border e-commerce sellers complete app development and subsequent marketing operations. Next, we begin to introduce several methods of App marketing to help you quickly increase the number of App installations and business results with minimal investment. Before everything begins, make sure you have successfully published your app in global app stores, such as Google Play and Apple App Store. 1. Promote App on existing mobile version website As mentioned above, e-commerce traffic mainly comes from mobile devices, which is a huge lever for promoting App applications. You can hang a banner on your existing mobile website to guide all visitors who visit the website through mobile browsers to download the app. This is a prominent banner ad at the top of the web page. Shows your app icon, details and ratings. If the App application is not installed, clicking the banner will take the user to the App download page; if the App is installed, the user only needs to click "Open" to start the App. In this way, you can ensure that all mobile visitors who have not downloaded the App will receive notifications about this App. This is the simplest and most effective way to market your app: show your visitors that you have an app. You may have spent years driving website traffic through blogs, SNS social media, and SEO. If only 5% of your visitors download an app every month, imagine how many additional app installs you can get. Isn't it great? If you need technical assistance, Appify will help you improve your website settings to serve website visitors with a more user-friendly experience. 2. Add large-screen advertisements to the PC version of the website. In order to ensure that not only mobile visitors, but also PC visitors are aware of your App mobile application, for this reason, the App is visually presented on the desktop version of the PC website. Will make it more attractive. Just like Walmart, use a bold slogan to promote your app on your website. Appify helps cross-border e-commerce sellers develop cross-border e-commerce independent station App applications, such as: Shopify independent station mobile App, Magento mobile App, WooCommerce mobile App, OpenCart mobile App, WordPress mobile App application software and B2C foreign trade shopping mall Self-built website App. Suitable for iPhone, iPad, MacBook and Android phones, tablets and mobile smart devices. 3. Optimize the Applisting of AppStore and GooglePlay. Have you only heard of Amazonlisting? Yes, App also pays attention to Listing. This part is very critical. There are two reasons for this: First, unique App listing helps optimize ASO (App Store Optimization) and obtain higher rankings; more importantly, this is the last step before users install the App. Your app introduction copy shouldn’t make your audience think twice; instead, it should provide a positive push toward downloading. In an excellent application display, several points to note are: lApp screenshots: Create an excellent overall screenshot design, including some text to emphasize the main functions, advantages, and discounts of the App; lText description: should highlight the selling points and include Keywords relevant to your business. l Promotion: In the AppStore, a small part of the App introduction will be highlighted. It’s important to write great copy that demonstrates what you have to offer. 4. Prevent the abuse of push notification functions. Apps developed by Appify have push notification functions (PushNotification). This is one of the biggest advantages of App applications compared to traditional web websites. If used incorrectly, sending too many push notifications or sending them at the wrong time can lead to customer resistance.

If this happens, your app users may take two actions: either turn off push notifications in the app or uninstall it. Again, plan your push notification functionality carefully and wisely. If your website or independent station does not yet have an App application, Appify China officially helps you create an App mobile application and publish the App to Google Play and AppStore global app stores to start acquiring customers. 5. Promote App through EDM email marketing. If your website has collected a large number of customer email addresses, tell everyone the good news quickly. Launch an email marketing campaign for your app and let all recipients know that your app is available for download from the Apple App Store and Google Play. They can finally get rid of the long-suffering webpage opening speed, get a better user experience, and faster payment speed! Itwillwork, Ipromise. Apps developed through Appify are more cost-effective and cost-effective than building independent websites. You pay once and use them for life, with no annual fees or commissions. 6. Promote your app in confirmation emails (confirmation emails) Practice app marketing and "growth hacking mentality" (growth hacking mentality). How to increase the number of app installations with the least time and money? Order confirmation emails are opened 800% more often than any other type of email. Take advantage of this! Order confirmation emails provide a great opportunity to promote your app. Appify can not only arrange marketing in order confirmation emails, but also embed App marketing anchors in multiple web pages and multiple shopping links, thereby stimulating audience decision-making behavior to a greater extent. 7. Provide App-exclusive discounts Why do customers want to install App applications? An attractive reason should be given, such as an exclusive App coupon. The key here is discounts! Wealllovethem, don'twe? If you are going to launch a discount event, you might as well associate it with App promotion to kill two birds with one stone. 8. Let KOL/Influencers help you get the job done. Find influencers who can help you get more app installs, contact them and seek their cooperation. Tools like Brand24 or Buzzsumo are great for finding influencers and consumer opinion leaders. Creating an app marketing strategy through influencers is a quick, effective, and cheap way to attract the right audience and get more app installs. Often, all that needs to be done is send the KOL some freebies. 9. Use blogs to promote apps and find a blogger that suits your business. For example, if your fashion store targets UK customers, you could Google “bestfashionstoreappsuk” and look at the results to find bloggers and media outlets to work with. 10. SEO strategy Using the right keywords can ensure that customers find your website, which in turn helps them find and download your app. You may already know SEO technology very well, which is already a commonplace for independent websites. Again, this is great for driving traffic to your landing page. Appify can help you create an AppLandingPage to introduce the App and encourage customers to download your App. Landing pages allow users to find you through organic search results, and this is long-term, free traffic. 11. Facebook ads are cheap and effective. Facebook has more users than any other platform. With Facebook ads, you can target your audience based on age, gender, shopping preferences, culture, region, and more. Facebook provides an easy way to promote your app.

How? 1. Enter FacebookAdsManager 2. Select "Appinstalls" as the target of the campaign 3. Fill in the conditions of the target audience 4. Select the ad format 5. Fill in the details of the ad (title, text, CTA) 6. Launch the ad Use Facebook ads, short Video is a great form of app promotion. Additionally, your ad title and description will provide Facebook’s targeting algorithm with information about the subject of your ad. Therefore, remember to include all accurate keywords in your Facebook ads. The following phrases work well, based on research findings from Wochit (they studied more than 33,000 Facebook videos): 12. Instagram is another gold mine Instagram marketing is also an effective way to do this. With 700 million monthly active users, Instagram has the highest engagement of any social platform, and the trend shows no signs of slowing down. Tags are the main element for discovering interesting things on Instagram. Dig deeper into the hashtags that apply to you, posts with at least one hashtag can see a 12.6% increase in engagement. Therefore, make sure to use hashtags in every app marketing article. #GoodLuck Another easy way to get hundreds of new downloads in a short period of time is to run contests and giveaways on Instagram, accounts that run contests may see their follower base grow by 70% in 3 months. 13. Multi-Channel Layout The “Download, Share & Win” campaign isn’t just for Instagram, you can use this strategy on every social media and channel. This is a super simple marketing idea that motivates users to get work done. All you have to do is design the rewards and competition conditions. For example, you can write: "downloadthisapp, shareitonyoursocialmediachannels, tagourcompanyandwinanewoutfit." You can launch this type of activities on Facebook, Twitter, Instagram, Pinterest and other platforms. The mobile App program developed by Appify has rich SNS function modules, which allows consumers to link to the merchant's SNS social media platforms with one click, such as Facebook, Twitter, Instagram, Linkedin, etc., opening up various platforms on the marketing channel, and making every effort to Take advantage of social e-commerce. Letthegamesbegin! 14. Make full use of ASO to optimize ASO is an extremely important APP operation indicator. App store search is very important for users to discover apps. Therefore, make sure you utilize the right App Store Optimization (ASO) techniques for app exposure. Data shows that "65% of downloads come from AppStore searches." Which keywords should be used? The Appify Cross-border E-commerce Independent Station App Research Center investigated 500 App Store keywords, and nine out of ten keywords were brand words: users tend to search for Apps they already know. Also, use keywords related to your app and brand to help. For example, if you are selling consciousfashion, you can use descriptions such as "consciousfashion, consciousclothing, veganbags, veganclothes, veganlifestyle". In addition, getting more positive reviews will also affect your App ranking, please actively encourage customers to Raise your app’s rankings with positive reviews.

Appify helps cross-border e-commerce sellers develop cross-border e-commerce independent station App applications, such as: Shopify independent station mobile App, Magento mobile App, WooCommerce mobile App, OpenCart mobile App, WordPress mobile App application software and B2C foreign trade shopping mall Self-built website App. Suitable for iPhone, iPad, MacBook and Android phones, tablets and mobile smart devices.