How big is China's "marathon" economy?

From 20 13, the whole people in China set off a marathon fever. According to the data released by the Chinese Athletics Association, there were only 22 events in China Marathon in 20 1 1 year, which increased to 5 1 in 20 14 year, and the number of participants in the whole year exceeded 900,000. The number of marathon events in 20 15 has reached 134, with more than 2 million participants. It is predicted that there will be more than 200 marathons in 20 16, and it is expected to reach 500 by 2020.

The reason for the marathon blowout in China in a short time is that more and more runners, an objective reason is that the country "loosened" the bid for the event, and then social capital actively poured into this market. In addition, another important factor is the promotion of local governments.

In addition to the sports sponsorship and registration fee income generated by the event itself; Marathon economy also includes hotels and hotel income; Television broadcasting rights income, new media marketing income; Income from culture, tourism and consumption.

At the same time, it also drives the whole road running industry chain, which can be said from head to toe only in terms of equipment: sun hats, sports headphones, glasses, quick-drying clothes, smart bracelets, kettles, sports shoes and so on. A series of sports-related apps have also come out accordingly.

Compared with the 65,438+0,200 marathons held in the United States every year, 550,000 people can complete the whole marathon. China's running market still has great potential. It is predicted that the capacity of China's running market will reach 30 billion yuan in the future.