Ministry of culture and tourism: curbing the sky-high price of "scalper tickets" for concerts

Ministry of culture and tourism: curbing the sky-high price of "scalper tickets" for concerts

Ministry of Culture and Tourism: Curb the sky-high "scalper tickets" for concerts. Recently, the Ministry of Culture and Tourism promulgated "Performance Ticket Service and Technical Specification" (hereinafter referred to as "Specification"), which will be officially implemented on August 19. This is the first industry standard in the field of performance ticketing in China. The implementation of the "Code" will effectively combat the living space of "yellow cattle".

Ministry of Culture and Tourism: Curb the sky-high price of "scalper tickets" for concerts 1 Long-term chaos in the ticketing market.

The reason why "scalpers" are repeatedly banned is closely related to organizers, ticketing platforms and consumers. People in the performance industry have repeatedly revealed to reporters that "scalpers" can help organizers and platforms to promote ticket circulation at some time, but they need to be managed to form an effective secondary ticket market. Some ticket buyers said that they love and hate "scalpers". On the one hand, they hate that they drive up the ticket prices. On the other hand, they are afraid that if the scalpers disappear, they will never find a ticket channel.

A large number of bad behaviors of "scalpers" will seriously disrupt the normal ticketing market if they are not dealt with. For example, "scalpers" collude with some bad platforms to hoard tickets and even spread false information to drive up fares.

In 20 16, the "Yellow Cattle" event in Faye Wong's "Fantasy Fun" concert caused a heated discussion. The concert claimed that10,000 tickets were sold out in 32 seconds. Subsequently, this "scalper" ticket was instantly fired to more than 654.38+10,000 yuan, and some people even asked for a million yuan in the central position of the first row, while the face price was only 654.38+10,000 yuan.

But is there really such a "strange commodity to live in"? Not necessarily. With the approach of the performance, the ticket price of this concert soon dropped from 1 10,000 yuan to the original price, or even sold at a low price. The behavior of "scalpers" hoarding tickets on a large scale led to the contempt and disgust of the audience for "One Ticket Is Hard to Find". Relevant institutions and platforms have repeatedly introduced measures to crack down on "yellow cattle", but the results have been minimal.

The root cause may still be related to the opacity of the performance ticketing industry. The implementation of this code will also focus on sorting out this "opacity".

Throughout the domestic performance industry, there have been many kinds of ticketing systems coexisting for a long time, including large-scale platforms covering the whole country, such as Barley, Poly, Cat's Eye and other ticketing platforms, regional ticketing companies including theaters' own ticketing systems, and countless small companies that have mastered certain performance resources but do not have the corresponding qualifications to independently develop ticketing sales.

The China Performance Industry Association explained that during the ticketing process, the regulatory authorities did not know how many tickets the organizers had given to each platform and how many tickets each platform had received. All these make the information of performance ticketing market extremely opaque and lack of uniform standards, which seriously hinders the development of the industry and breeds unreasonable ticketing chaos such as asking for tickets and scalping tickets.

Unified information coding gives real box office data.

The industry standards issued this time will focus on solving the basic requirements of unifying the content, specifications, coding, production and distribution of national performance tickets, and unifying the specific requirements of the generation, printing, ticket collection and printing of national performance tickets; Unify the standardized service of the whole process of ticket purchase, ticket checking and refund for national performance tickets; Formulate the basic rules of ticketing in the performance industry. On this basis, the data collection and effective supervision of the national performance ticketing market have been realized.

This means that the coding of each performance ticket will have a unified national standard. Including performance places, performances and performance types, the ticketing management system and the ticketing sales system are parallel.

The China Performance Industry Association believes that compared with the road taken by the film industry in recent years, the film industry has developed rapidly, and the ticketing system with complete certification and unified national opening cannot be underestimated. The effect of digital market information feeding back the industry is obvious to all.

Especially after 20 12, the movie ticketing standard has made the "cake" of the movie industry bigger and bigger, and it has doubled rapidly year after year. For the performance industry, only by making a big market cake can enterprises have a bigger share.

Therefore, the preparation and implementation of industry norms have also been strongly supported by head ticketing companies such as Barley, Poly, Cat's Eye, Xiudong, etc. They have participated in the whole process since the project was established, so the first ticketing norms of domestic performance industry came into being. Internationally, this standard is also the first real ticketing standard in the global performance field.

The unified information coding will also provide a real and reliable data analysis basis for the performances sold in the market. Coding can quickly correspond to big data screening, and easily grasp the sales situation of different regions and different types of performance products. According to the regulations, all domestic "ticketing systems" in the future should be connected to the national unified ticketing information management platform and passed the industry standardization certification.

This also means that, like the film industry, we will also see the official "box office" real data in the future.

It is reported that this specification will be implemented on August 19, 20265438.

Ministry of Culture and Tourism: Curbing the sky-high "scalper tickets" for concerts 2 Even those who don't chase concerts have probably heard how difficult it is to get tickets for some famous concerts, and the phenomenon of "scalper tickets" has been repeatedly banned.

A ticket with a face price of several hundred yuan can be sold for thousands or even tens of thousands of yuan through scalpers, which is not a new topic in the current performance market.

Take a concert in Faye Wong in 20 16 as an example. In 20 16, Faye Wong's "Fantasy Music" concert was targeted by scalpers, and it was reported that 10,000 tickets were sold out within 32 seconds.

Subsequently, this "scalper" ticket was instantly fired to more than 654.38+10,000 yuan, and some people even asked for a million yuan in the central position of the first row, while the face price was only 654.38+10,000 yuan.

17 According to media reports in August, the Ministry of Culture and Tourism promulgated the Performance Ticket Service and Technical Specification (hereinafter referred to as the Specification), which was officially implemented on 19. This is the first industry standard in the field of performance ticketing in China.

The "Code" was drafted by China Performance Industry Association, and the relevant person in charge introduced that the implementation of the "Code" will effectively combat the living space of "yellow cattle".

The industry standards issued this time will focus on solving the basic requirements of unifying the content, specifications, coding, production and distribution of national performance tickets, and unifying the specific requirements of the generation, printing, ticket collection and printing of national performance tickets; Unify the standardized service of the whole process of ticket purchase, ticket checking and refund for national performance tickets; Formulate the basic rules of ticketing in the performance industry. On this basis, the data collection and effective supervision of the national performance ticketing market have been realized.

This means that the coding of each performance ticket will have a unified national standard. Including performance places, performances and performance types, the ticketing management system and the ticketing sales system are parallel.

If you can attend the concert, it will be a pleasure. If you want to go to a concert but you don't have a ticket. If you have to buy a ticket from a scalper, the experience will be a bit sad.

The scalper party's fare increase is very strong, but there is also good news.

Recently, the Ministry of Culture and Tourism promulgated the performance ticket service and technical specifications, which will be officially implemented on August 19. This is the first industry standard in the field of domestic performance ticketing. The Code was drafted by the China Performance Industry Association, and the relevant person in charge told the reporter that the implementation of the Code will effectively combat the living space of the "yellow cattle". Source: cover news

I am so happy that this stubborn disease has finally been decided to be rectified.

I believe many people have been tortured by scalpers for a long time. As long as they are careful, they can put an end to the living space of all scalpers.

Praise this wise decision again.