How can enterprises do online marketing correctly?

More and more small, medium and micro enterprises are finding it more and more expensive to acquire customers offline. Therefore, everyone wants to use online marketing for brand promotion to acquire customers. If an enterprise wants to do a good job in online marketing, There are the following methods:

Enterprise Internet Marketing Method 1: Paid Promotion

Paid promotion is currently the Internet marketing method chosen by most enterprises, because it can achieve immediate results and is timely. It is relatively strong. If you want to do this kind of promotion method well, in addition to capital investment, you also need to do the following:

1. Professionals operate the account

Because of paid promotion Real money is involved, so when operating the account, it must be operated by a professional to avoid waste; of course, for a small account, it can be operated by an experienced person first and learn slowly.

2. Strong data analysis ability

Data analysis ability is a must, because you need to know how each money is invested, what is the ROI, and if you can get better results ROI, if account optimization can be carried out, how to distinguish the target audience, etc., all require data as support.

3. Superior planning ability

The role of planning ability is to improve the conversion rate of users. Take Baidu paid promotion as an example, whether the creativity you write is useful to users In attracting, whether the bidding landing page can attract users to click for consultation, etc., these all require planning capabilities.

Corporate Internet Marketing Method 2: Self-Media Marketing

We-Media Marketing is currently a relatively popular marketing method. Many companies are using this method to promote their brands and products. There are currently many self-media platforms, such as Baidu Baijia, Toutiao, etc. In addition, there are also some video self-media platforms, such as Douyin Video, Haokan Video, Huoshan Video, etc.

This kind of promotion method only needs to do one thing well, that is, it must have the ability to continuously output content. This also requires professional people to shoot and operate it, instead of just shooting a video with your mobile phone. Can get a lot of playback.

Corporate Internet Marketing Method Three: SEO (Search Engine Optimization)

SEO is the most traditional method of Internet promotion. Although it is traditional, it is still easy to use. Nowadays, some novel methods have been derived from SEO, such as Wanciba screen, this kind of promotion method.

If you have your own website, you can use professional personnel to perform SEO optimization for your website. Through key optimization of the industry, the keywords can be ranked in the search engines, thereby increasing the opportunities for brand display. , thereby promoting the brand and gaining customers.

Enterprise Internet Marketing Method Four: Micro Marketing

Micro marketing is also very popular now, such as user fission, community marketing, etc., all derived from micro marketing; WeChat and Weibo This marketing method is more inclined to user marketing because it is based on social marketing.

If you want to do micro marketing well, you should pay attention to the following points:

1. Build a traffic pool

To do micro marketing well, in the early stage of promotion We must consider the issue of traffic pools and which traffic pool to introduce traffic to for cultivation. If it is not planned well, traffic will be wasted.

2. Master user needs

Because it is a social type of Internet marketing, it is necessary to understand the needs of users, what kind of things users are interested in, and how to cultivate users behavioral habits, etc.

3. Soft conversion

The conversion method should be soft, not too hard, and cannot be converted directly through advertising, which will lose users; after communicating with users and establishing contact, Conversion can be achieved by sharing content through public accounts and Moments, which can increase the conversion rate.