For rural e-commerce service outlets, how to promote the upward trend of agricultural products?

I started to start an e-commerce business in rural areas in 2016. I have seen many services such as "Village Mail Tesco", "Le Cun Tao", "Rural Taobao", and "Supply and Marketing e-Home" outlets, but in fact the current operating conditions of service outlets in many places are not very optimistic. How to drive the upward trend of agricultural products, I have the following opinions!

1. Deeply explore the agricultural product market with the help of the strength behind it

The postal service is behind "Village Post Tesco", Alibaba is behind "Rural Taobao", and the "supply and marketing e-home" is the former giant supply and marketing cooperative. There are state-owned enterprises, e-commerce giants, and transformational enterprises. Their common goal is to seize the rural market. However, many service outlets in many places are now in name only. There are many reasons for this phenomenon.

I think these outlets and the big guys behind them need to change some methods to make the threshold for agricultural product e-commerce lower. Because the entry fees on some platforms will deter people who want to do this. In addition, these enterprises can use their own strength to extend to the multi-industrialization of agricultural products.

2. Use the strength behind it to build an agricultural product brand!

The big guys behind these e-commerce service outlets are rich, powerful, and even have the ability to control the flow of e-commerce products. If we happen to live in a place with "one town, one product" and "one village, one product", we can definitely negotiate in-depth cooperation with these giants. Of course, this must also be done at the government level.

Last year, the role of “Supply and Marketing E Home” in promoting Zigui navel oranges was deeply rooted in the hearts of the people. Looking further back, "original life" and "Chu Cheng" can be said to complement each other. In 2017, "China Net Library" also cooperated with our Zhanggang Cauliflower. If these giants come to increase awareness of our products, it will be more effective than our efforts for many years. If they can advertise agricultural products, their role in driving the upward trend of agricultural products cannot be ignored.

3. Let the people participate in e-commerce of agricultural products with the help of the strength behind them

I have repeatedly emphasized a personal point of view: the foundation of rural e-commerce is the countryside, and the foundation of the countryside is our common people. . If ordinary people feel that e-commerce cannot make money, they will not willingly hand over high-quality agricultural products to e-commerce service points. Therefore, when we start an e-commerce business, we must provide real benefits to the people.

I think the big guys behind rural e-commerce service outlets are not short of money. Otherwise, why are there slogans such as "e-commerce helps poverty alleviation" and "e-commerce helps agricultural products take off"? Only by patiently getting along with the people and giving them visible and tangible benefits will the people cooperate with us in rural e-commerce.

The above are some of my immature views as a rural e-commerce entrepreneur. I hope everyone will criticize and correct me. Thank you all!