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Is it illegal to build self-built electronic screen billboards in the community?

Illegal.

It is illegal to build electronic screen billboards privately in the community. According to the Advertising Law, if an advertisement is published without permission, the advertising expenses shall be confiscated and a fine of 1 times and less than 5 times shall be imposed.

If you want to do electronic screen publicity, you need approval. If you set it up without approval, you need to dismantle it first and impose a fine.