Origin of squid roasted in volcanic rocks

Roasting squid made a fortune: they were tired of asking their families for living expenses and couldn't stand the boring college life any longer. Hu Jiacheng and Diao Han Jing decided to start their own businesses to support themselves. From pushing roadside stalls to selling unique "squid with rattan pepper and iron plate", from tens of yuan on the first day, to 600 yuan a week later, and then to the last day, the average daily income remained at around 1,000 yuan. Along the way, they felt the happiness of development and the hardships of starting a business. They didn't leave the booth until three or four in the afternoon, basically until the early morning, and it was very cold in winter. Because it was a roadside stall, the weather change made them suffer a lot and stopped at one stop. The two-month sales promotion ended, and they earned 24,600 yuan. At this time, they immediately purchased 24,600 squid and returned to their hometown half a month in advance to prepare for processing these squid. During the Spring Festival, Hu and his friends set up five stalls in Shehong's hometown mountain, which were distributed at the gate, mountainside, park, zoo and foot of the mountain. During the Spring Festival, they sold ten times in just seven days.

Hu Chenjia, who studies business administration, knows that if he wants to succeed, he must be different. He wants to make his own characteristics and brand. He reads many business books in the library and keeps looking for projects on the Internet. He happened to find that there are many stone pot series dishes in Chengdu, and chestnuts are often fried with stones as heating medium by the roadside. Hu Jia checked online and found that there are stones that can be heated at high temperature for sale. After several attempts, Hu decided to try to roast squid with stones. It is found that this roasting method is very unique and environmentally friendly, and the directly roasted squid tastes very elastic and the roasting process is healthy. Finally, I found a factory and made the stone-roasted squid stove I am using now. After making the oven, Hu found that there was no such "stone stove and squid stove" in China, and immediately registered the patent. Diao Han Jing used her knowledge of advertising design to design a shop sign. Their entrepreneurial stories and the squid grilled on volcanic rocks were displayed on the signboard of the store, giving the brand connotation. Finally, through marketing promotion, they got the first reports from various media all over the country. Squid Xi Shi and his volcanic squid are also popular on the Internet and all over the country. 20 12 10 a roadside stall started selling squid, and was paid by Miaoshan.

2065438+February 2003, I earned100000 sales in Miaoshan for 7 days.

20 13. 3. 4 Sichuan-style volcanic rocks roasted squid, and preparations for opening the store started.

In April of 20 13, a small shop with a price of 80,000 yuan in Jianshe Lane was set aside.

May 20 13, sold sushi and squid bibimbap for nearly two months, and got the funds for starting a business.

On June 1 day, 2003, the baked squid with volcanic rocks was officially sold, which opened the first baked squid shop with volcanic rocks in China.

In June (the current month) of 20 13, the monthly income exceeded100000;

2013 from July to September, local food programs in Chengdu were reported one after another, becoming a famous barbecue in Chengdu.

During the summer vacation in September 20 13, I went to Guangdong and Qingdao for investigation. After returning to Chengdu, I renovated the shop and registered the trademark "Ji Shen Shi Kao" and other patent documents for stoves.

In 20 13 and 12, it was awarded "Hunan Satellite TV is making progress every day";

Enterprise development in 20 14;

2065438+March 2004, Ji Shenshikao has nearly 80 franchise stores in China.