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What are the promotion methods commonly used in beauty salons?
1, slogan promotion beauty salons promote sales by hanging slogans, which are eye-catching and expressive, and attract passers-by with advertising slogans. 2. Preferential promotion means that during the promotion process, customers are allowed to do a series of salon facial care courses at will, use the existing brand of the salon, and appoint a beauty consultant, but the price of the service is not clear, so that customers can pay at will according to their feelings and satisfaction after completing the care (but they must pay). 3. Reverse auction promotion is also called "Keynesian promotion method" in auction. Contrary to the normal auction method, one or several cosmetics are auctioned in a terminal activity, and the price goes from high to low until no one bids again. One is to enliven the atmosphere, and the other is to give customers benefits and surprises (but not without cost). 4. Post-event promotion is to make a fuss through people's rebellious psychology. Generally, beauty salons will give discounts, buy two and get one free, and bundle them for sale. Consumers don't think their value exceeds the price. If a customer goes to a beauty salon to spend money, a few days later, when she doesn't expect it, the beauty consultant will bring some gifts, knock on her door and tell her that she can get this gift because of consumption, which will definitely surprise her and benefit her. Unexpected promotion methods: don't tell consumers at first, tell them for free after finishing, or refund the amount after drawing lucky consumers at the end of each month to surprise them. 5. Name the beauty salon and promote it as a propaganda point, similar to other designs of LOGO, name the store and mention the Spring Festival couplets. This activity can be combined with some sponsorship activities of the Women's Federation, so that the target consumers can help name it, which can not only deepen the impression, but also cut in skillfully. 6. Religious promotion combines beauty salon promotion activities with some religious festivals, and at the same time, because the boss is always there, it also gives consumers the concept of being kind to others. 7. Free promotion during lucky hours can be promoted in the off-season of the industry or after the early morning of every day to attract customers' consumption at a price and make good use of beds. You can also use the above-mentioned Zongdu promotion to make free promotions on Zongdu festivals such as Eid al-Fitr. 8. Return the next consumption list according to the customer's consumption amount, and give the customer the corresponding return list. If it can't be used on site, it can be deducted from the next consumption, or after several times of accumulation, replace the products installed by the customer.
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