Personal Annual Work Summary of Marketing Department in 222 (5 articles)

1.222 Personal Annual Work Summary of Marketing Department

It's quite right that many things pass without being said, and time often makes us unconsciously burn and write down something with its selectivity. Looking back on 2xx, there are still fragments and shadows of the past, and some of my own thoughts and opinions are still in my mind. Now I will record some of my own accumulation as follows:

1. Three key words in my work in 2xx:

1. Actively improve my market savvy. For marketing personnel, if they don't have market savvy, it means walking dead, and it is difficult to have big expectations, because the market is always changing, and they can't make a living by relying on the theoretical knowledge they learned in school before. They must make continuous progress with their own savvy in order to strive to become a real marketing person. In 2xx, I made full use of the opportunity of visiting the market for many times and attending the sales meeting every time, and took the initiative to get in close contact with the market. I broke through the previous pattern of staying in the office for a long time, making phone calls, writing words, consulting relevant websites, reading newspapers and so on, and made efforts to think independently, analyze and summarize constantly, determined to refine my professional vision, and turned my deliberate observation of the liquor market into a professional habit.

2. Ensure enough time at work. In 2xx, I took advantage of normal working hours and part of overtime to ensure that I had enough time to devote myself to my study, study my work potential, and try my best to pursue a potential that others can't replace and can be used everywhere. Although I can't see the obvious effect of personality in a short time at the moment, I believe that my investment will definitely pay off.

3. A healthy and peaceful mind. Although we are in the marketing department, our education level is higher than that of some regional managers/business personnel, and the investment time is several times that of some regional managers/business personnel, but the treatment is not as high as that of business personnel, and there are no other so-called things, but my mentality is very correct and peaceful. Even in the situation that the leaders are still not fully satisfied after spending a lot of time and energy, they are comforting their business personnel to finish the performance in half a month, but excellent marketing personnel have to work overtime; Excellent salesmen can achieve 2% performance in a short period of time, but no marketer is excellent enough to reach the objective condition of XX2. Although this happens frequently, he always tries his best to ensure his peace of mind.

Looking back on my xx years, I mainly went to some places and conducted some market research. Participated in many sales meetings and industry meetings, put forward some opinions and did some basic business work. Compared with my own performance, I found that I still have many shortcomings, such as not meeting the requirements of Excellence in business; Sometimes, I work too hastily, lacking in in-depth and meticulous work style. Although I have been working hard for xx years, I found that I still have nothing to show my real achievements, some recommendations are not systematic enough, and I have not put forward more effective methods for the market ... XX years will be effectively improved through hard work.

Second, work recommendation for the marketing department:

Establishing a strong marketing department is a dream shared by all of us, because a strong marketing department is the basis for establishing a strong brand of blast furnace manufacturers. Brand composition needs strict planning and efficient implementation, and these two characteristics are almost impossible to achieve in the absence of a strong market sector. The establishment of a strong marketing department may be the beginning of the effective transformation of the Group. Based on my own working experience in the marketing department in the past four years, I personally feel that our marketing department lacks good living conditions:

1. Lack of sufficient high-level support: Although the marketing department undertakes some linear functions, it is still an aide organization in essence. As a staff officer without command, he needs to give corresponding guidance on many things, and it is difficult to carry out his work without high-level support. High-level support should include at least three aspects of information, 1. Conceptual propaganda, 2. Giving practical authority, and 3. Proper "eccentricity", especially in the marketing department, which was established in 2xx. Since its establishment, it has been crossing the river on the basis of poverty, which is often the most prone to mistakes, and it is easy to cause accusing complaints from the production system of the factory department, regional managers and even salesmen. At this time, the top management needs to carefully analyze, and if it is really not a crime of war, it may still need to continue to support the market department.

2. Lack of clear consistency to implement the marketing strategy: Without clear marketing strategy, the marketing department can't survive at all, and without the consistency of the strategy, the marketing department can't establish its prestige.

3. Lack of inspection and supervision over the promotion plan/marketing plan: No matter how good the plan is, it will also fail, but with good implementation, it will be empty talk without effective inspection and supervision.

In addition, there are the following practical problems within the marketing department, which also greatly restrict the marketing function:

1. Team performance is stagnant.

2. Lack of material incentives leads to low team morale. The satisfaction is low.

3. The working atmosphere is wrong, and the team cooperation orientation has not been effectively created.

4. The staffing/function settings are not reasonable, and they are basically in a state of single-player combat, and the team has no overall synergy.

Recommendations to the marketing department in 2xx combined with my own problems:

1. Obtaining the support and attention of the top management of the group can make the top management understand and understand the efforts of the marketing personnel.

2. Make clear the organizational structure and job responsibilities of the existing marketing department.

3. Optimize the existing personnel of the marketing department and reorganize and adjust the composition ratio, and strengthen the functions of market research/market planning/media research on the basis of optimizing the design function; In addition, the marketing department should strive to create a harmonious atmosphere, and put an end to the villain's behavior such as pretending to be empty, flattering in front and framing behind.

4. Improve the incentive measures of the marketing department. At the moment, the wage system implemented by the marketing department has no incentive measures, which is not conducive to everyone's potential. The position of the marketing department is between the regional manager of sales logistics and the special salesman. Everyone is selling intellectual labor, which has high innovation value, is developing potential markets for enterprises, and is improving and creating the sales of enterprises tomorrow. Therefore, we must be willing to invest in them, evaluate their creative marketing plans and give them reasonable incentives, so as to improve and stimulate their enthusiasm for work, otherwise they will face the danger of losing or slacking.

5. Promote the working mode of the project team in a timely manner. A lot of work in the marketing department requires all departments to complete it together, so it is recommended to promote it in the form of special project team. The responsibilities of each post in the marketing department are only relative division of labor, not their own responsibilities, but close cooperation. After implementing the working mode of the project team, members of the project team can be convened according to the needs of different stages, and special projects can be completed together through meetings and discussions. After the project is completed, the general manager and the marketing manager will convene relevant departments/personnel to discuss and pass.

6. Regularly or irregularly let the marketing personnel go deep into the regional market to learn and experience the first-line operation practice. Only by understanding the front-line operation and grasping the artery of the market can the planning scheme be recognized and implemented by the front-line personnel. Marketing personnel must first understand the operation practice of the front line of the market and be aware of all aspects of the market operation if they want to make their plans practical and finally be adopted by the front line of the market and exert their effects.

The above are some personal opinions about the marketing department, which may be extreme and one-sided, but they are all my own experiences, my own personal feelings, 2xx, and all the old things have gone far back. There must be something we need to leave behind, collect and engrave in the 2xx. 2xx, facing the sunshine and with expectations, we stand at the beginning of time again. There will definitely be some open currents or undercurrents in the journey of walking, which will affect us again, but we believe that we are a team with quality and fighting capacity, and 2xx will definitely achieve new results.

2.222 Personal Annual Work Summary of Marketing Department

Time flies, and it will cross an annual hurdle in a blink of an eye. Looking back on this year, although I didn't have a good performance, I have experienced an extraordinary test and tempering. I came to the company at the end of September this year. Although I haven't worked in the company for a long time, I have gained something. As the year is approaching, I feel it is necessary to treat myself. The purpose is to learn lessons and improve myself, so that I can do my work better, and I have confidence and determination to do my work better next year. The following is a summary of my work:

I came to work in our company at the end of September this year, and I was engaged in tooling work before, because my love for home decoration made me choose. Before I came to work, I had no experience in home decoration, just because of my love for home decoration. However, in order to quickly integrate into this industry, I started from scratch when I arrived at the company. While learning communication skills, I went to the construction site to watch the construction. When I encountered communication problems, I often consulted the history supervisor and other experienced colleagues. With the help of my colleagues, I achieved good results and benefited a lot. In the past three months, although the performance was not excellent, However, during this time, I learned how to get along with the team and cooperate with each other better, learned how to carry out business, and practiced accordingly. I also had a profound understanding of culture and mission, and had a preliminary understanding of the home improvement industry.

By constantly learning product knowledge, collecting information from the same industry and accumulating market experience, I now have a preliminary understanding and understanding of the home improvement market. Although my achievements are far less outstanding than those of other colleagues, I am confident and determined to do well. Now I can gradually respond to the problems mentioned by customers clearly and fluently, accurately grasp customer information and communicate with customers well, so I have gained the trust of some customers, which will become the future.

Although there has been progress in the past three months, there are still some shortcomings to be improved. The understanding of the home improvement market is not deep enough, and the technical problems of the company's products are too weak to explain the process requirements to customers very clearly. In business, the skills of telemarketing are still not in place. The company's understanding of the processes and practices in the market is far from enough, and these need to continue to learn.

To sum up, during my work in the company, I came into contact with many things, produced many new problems, and learned a lot of new knowledge and experience, which made me improve and further improve my ideological understanding and work ability. In my daily work, I always ask myself to proceed from reality, adhere to high standards and strict requirements, and strive to improve my professional quality and moral quality.

Looking forward to the new work year, I hope to make persistent efforts, and at the same time, I need to strengthen my design level, communicate and discuss more with my colleagues in the future work, further improve my professional knowledge and skills, actively absorb new concepts and design concepts, and constantly improve myself. Of course, there are also shortcomings in my work, so as to try to correct the past shortcomings as soon as possible, sum up experience, absorb the essence, and analyze the reasons for failure and the shortcomings in my work.

The new year means a new starting point, new opportunities and new challenges! I will constantly sum up and reflect, constantly spur myself and enrich my energy, improve my design level and business level, so as to adapt to the development of the times and enterprises, make progress with you and grow with the company!

3.222 Personal Annual Work Summary of Marketing Department

In 2xx, the marketing department of our company fully tapped the potential according to the arrangement and deployment of the head office and on the basis of the specified indicators issued by provincial companies, decomposed tasks layer by layer, strengthened business management, put people first, paid attention to personnel training, and strengthened performance evaluation. By July, the business income of the whole city was * * * million yuan. The broadband service has increased by * * * and the ordinary telephone has increased by * *, which has achieved good results. The work in 2xx is summarized as follows:

1. The marketing department has also taken various measures to promote new services and products to county companies. In January, instead of training, the marketing and business backbones of all counties and districts were convened for training and discussion on product tariffs, and the existing problems were summarized, so as to find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. In May, managers, supervisors and maintenance personnel of counties and districts were organized to participate in the training of provincial companies and learn business theory and marketing planning, which has a good guiding significance for business promotion.

second, basic management: a series of basic management work, such as business account audit, fee refund and disassembly details verification, false user disassembly, clearing long-term arrears, customer data collation, resource collation, maintenance materials and terminal management, have been implemented, effectively avoiding the loss of business income and cost.

Since January, according to the requirements of internal control process, the Marketing Department has adjusted the original weekly audit system for county companies, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of county companies every month. Inform the weekly audit. At the end of each month, the first, second and third-level auditors in informed criticism, which do not meet the requirements, audit the cash flow paid-in and receivable in the whole region, which has played a very good role. The cash flow difference of our company has been one of the cities in the province for half a year in a row, and the assessment income has not been affected by the cash flow difference.

in order to ensure that the income will not be affected by the wrong operation of the support system, the marketing department arranges the support center to check the details of dismantling and refunding fees in each county every day, and strictly block every loophole.

in order to clear up the long-term arrears and control the current arrears, the marketing department has set an assessment target of not less than 98% of the current arrears recovery according to the requirements of the company leaders. Weekly and monthly reports on the recovery of arrears. With the concerted efforts of the county companies, by May, the new long-term arrears in the system were cleared, and the number of accounts transferred in that month was lower than the minimum required by the provincial company for the first time. From five consecutive months, the accounts were transferred for more than _ _ million yuan, reaching _ _ yuan in May.

In order to master the resource situation and avoid the waste of resources, the marketing department arranged the support center to conduct spot checks and reports on the resource situation of each county and district every month, and conducted an on-site inspection in June.

since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily loading and unloading quantity of the warehousing subsidiary ledger is compared with that of the support center, so that the material management forms a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits for newly installed users of broadband, telephone bars and manned public telephones. Encourage county companies to develop.