Haier Group Corporate Culture (Pursuing Excellence, Leading by Innovation)

In today's competitive business environment, the importance of corporate culture is self-evident. As a leading enterprise in the global home appliance industry, Haier Group has always attached great importance to the construction and development of corporate culture. Haier Group's corporate culture takes "pursuing Excellence and leading in innovation" as its core concept. Through continuous pursuit of Excellence and innovation, Haier Group has achieved great success in the market.

I. Pursuing Excellence

Pursuing Excellence is the core value of Haier Group's corporate culture. Haier Group always adheres to user-centered, constantly improves product quality and service level, and provides users with a better experience. Haier Group pays attention to product innovation and research and development, and constantly introduces competitive products to meet the needs of users. Haier Group also pays attention to teamwork and employee training, and has established a perfect talent training mechanism, which provides strong support for the development of enterprises.

1. 1 Improve product quality and service level.

Haier group always adheres to the principle of customer first and puts the needs of users first. Haier Group provides users with better products and services by continuously improving product quality and service level. Haier Group pays attention to product quality control, establishes a set of perfect quality management system, strictly controls every link of products, and ensures product quality. At the same time, Haier Group also pays attention to after-sales service and has established a professional after-sales service team to provide users with all-round service support.

1.2 Focus on product innovation and research and development.

Innovation is one of the key factors for the success of Haier Group. Haier Group pays attention to product innovation and research and development, and constantly introduces competitive products. Haier Group has established a perfect R&D system, actively introduced advanced technologies and talents at home and abroad, and continuously improved its R&D capabilities. Haier Group also pays attention to cooperation with partners, and through research and development with partners, more and better products are launched.

1.3 Pay attention to teamwork and staff training.

Teamwork and employee training are important guarantees for Haier Group to pursue Excellence. Haier Group pays attention to team building and training, and through establishing a perfect team cooperation mechanism, it stimulates the potential of team members and improves the overall quality of the team. Haier Group also pays attention to the training and development of employees, and improves their professional ability and comprehensive quality by establishing a perfect training system.

Second, innovation leads.

Innovation leading is another core value of Haier Group's corporate culture. Haier Group always adheres to the concept of innovation, constantly promotes scientific and technological innovation and management innovation, and leads the development of the industry. Haier Group pays attention to technological innovation and product innovation, and constantly introduces subversive innovative products. Haier Group also pays attention to management innovation, constantly improves management modes and processes, and improves the management efficiency and competitiveness of enterprises.

2. 1 Technological innovation and product innovation

Technological innovation and product innovation are one of the key factors for the success of Haier Group. Haier Group pays attention to technological innovation and research and development, constantly introduces advanced technologies at home and abroad, and promotes the innovation and development of the industry. Haier Group also pays attention to product innovation, and introduces subversive innovative products by continuously improving product design and function.

2.2 Management innovation

Management innovation is one of the key factors for the success of Haier Group. Haier Group pays attention to management innovation, constantly improves management mode and process, and improves management efficiency and enterprise competitiveness. By introducing advanced management concepts and methods, Haier Group has established a scientific management system and improved the management level of enterprises.