218 Spring Festival Promotion Program Reference Template Model

reference template for 218 Spring Festival promotion plan model essay 1

Time planning: the eighth day of the twelfth lunar month-the fourteenth Laba Festival of the twelfth lunar month, celebrating new year's goods, buying early and getting affordable

the fifteenth lunar month-the 24th lunar month, eliminating the old, welcoming the new and rejoicing in the New Year

the 25th lunar month-the wonderful appearance of New Year's Eve gifts

the first day of the Spring Festival- Day and background: January 27th, Laba Festival, February 3rd, 12th lunar month, February 11th,

February 18th, New Year's Eve, February 19th-24th, Spring Festival holiday

The Lunar New Year is about to kick off, and the peak of business year is coming. Through the combination of goods, customs and market demand, etc., the products in shopping malls are integrated, and some holiday activities are linked to stimulate consumers' attention and trust, which will promote the promotion of performance.

Sales priorities and promotional activities: After the New Year's Day activities and during the Spring Festival, different promotional priorities and themes should be worked out in stages, so as to perfectly combine popularity with commodity marketing.

Step 1: After New Year's Day, we should immediately enter the layout of the New Year's Day atmosphere, hang large lanterns and install Spring Festival decorations one after another at the first time, and start playing music such as New Year's Eve on Laba Festival. During this time period, the focus of promotional goods can be placed on the inventory cleaning of Christmas and New Year's Day, and the procurement will cooperate with the negotiation of some activities such as buying gifts for single products, discounts for single products, and combined sales.

Step 2, 1/25-2/2 Laba Festival. Buy early, buy early and be affordable.

Before Laba Festival on January 27th, all Spring Festival decorations, New Year's Street decorations and merchandise display atmosphere have been created. This time period is very important to the sales of the New Year Festival and the image of the store, so as to ensure the low-price image to attract passengers and make customers feel that they can buy cheap new year goods here.

1. In this period, non-food and small department stores mainly focus on warm and cold protection, cleaning and skin care paper products, supplemented by kitchen supplies;

2. Start fresh food for the new year: single products such as rice, flour, miscellaneous grains, oil, fresh meat, preserved products, condiments, bulk dry goods, and north-south dry goods are inlaid;

3. Establish a group purchase manual for the New Year Festival, and guide the foreign group purchase of gift boxes and spree such as wine, meat and dried fruits.

PR activity: a new season of sweet redemption to save money

from January 25th to February 11th, after shopping in 58 yuan at one time, you can go to the activity area to participate in the sweet redemption activity, and each person can redeem up to 2 boutiques per ticket until the boutiques are limited!

add 1 yuan's redemption value to 3 yuan's xx commodity,

add 5 yuan's redemption value to 8 yuan's xx commodity,

add 1 yuan's redemption value to 15 yuan's xx commodity,

add 15 yuan's redemption value to 25 yuan's xx commodity,

add 2 yuan's redemption value to 4 yuan's xx commodity,

The specific redemption goods are to be determined!

3rd, 2nd/3rd-2nd/11th, celebrating the New Year and rejoicing in the New Year

From the 15th of the twelfth lunar month to the 24th of the twelfth lunar month after the Lunar New Year, it is the time for traditional customs to get rid of the old and welcome the new year. For household cleaning products, household articles, bedding and clothing, gift boxes and large packaged foods are displayed and promoted in large quantities, and group buying tips can be seen everywhere.

PR activity: Give the full amount of the New Year gift (February 3-February 14)

Give 15 yuan a New Year gift when the one-time shopping is over 398 yuan;

Give 2 yuan a New Year gift when the one-time shopping reaches 698 yuan;

Give 3 yuan a New Year gift when the one-time shopping is over 998 yuan;

Give 5 yuan a New Year gift when the one-time shopping is over 1598 yuan;

4. Wonderful appearance of New Year's gifts on 2/12-2/18

This period is the best and last time for purchasing before the year, and it is the peak period for the company's welfare and the preparation of gifts for visiting relatives and friends in the New Year's Festival. Therefore, at this stage, food products, especially gift boxes and large packages, are displayed and publicized in a large area. Bottled drinks, bulk dried fruits, sweets, dry goods, biscuits, drinks, gift boxes, etc. have been sold since Laba Festival, and now they have become the main promotion period, and the price ratio is even more shocking after the off-year, until the price is lowered by another margin on New Year's Eve on February 18, and it ends at a low price on the sixth day of the first month (February 24). Alcoholic commodities can continue until the year after or during the hot period, and at the same time deal with the inventory before the year. Valentine's Day is included in this time period, and lovers' supplies and new spring products are also the main promotional items. Small department store fruit bowls, fruit baskets, children's toys, red series and other auxiliary sales.

PR activities:

1. Interactive activities on Valentine's Day: On February 14th, lovers' series activities attracted couples to participate and increased their popularity.

(1) Love lets us get to know each other: each of the n contestants represents a number of 1-N, the host says a number, and two or three people walk together quickly. After addition, subtraction, multiplication and division, the number represented matches the number said by the host, and the winning team is the last two.

(2) Love makes us hug: The winner is the one who has the largest number of balloons broken by couples in a given time.

(3) Love brings us together: lovers race in leggings, and the one who takes the shortest time wins.

(4) Love makes our hearts connect: a gesture and a guess.

2. During the event of

Fuyun Entering Wanjia, you can get a pair of New Year's greetings after shopping in 38 yuan at one time, and each person is limited to one pair per ticket, and the number is limited until it is delivered!

May, February 19-February 24, the Year of the Sheep is the most splendid gift, more luck and more money

With the popularization and convenience of commerce, some customers who didn't purchase before or bought less began to purchase when they visited relatives and friends after the year, which is still a small high tide period of courtesy goods. Just take the opportunity to clean up the inventory and dump some gift box goods, which can also arouse the enthusiasm of customers. At this stage, some seasonal goods in winter (clothing, small household appliances, etc.) should be sold very well, and at the same time, the new products in spring should be promoted.

PR activities:

1. Give a red envelope as the most dazzling gift at the beginning of the year

On the first and second days of New Year's Day, the first 88 customers will be given a red envelope of "Congratulations on Getting Rich" when they enter the store, and 5 yuan /1 yuan /2 yuan will send it in cash in large quantities, on a first-come-first-served basis!

2. Good luck in the New Year, and the shopping prize will be won

From February 19 to 24, you can participate in the lucky draw when the shopping amount is full. Chapter 2

1. Purpose of Activities The Spring Festival is a traditional festival of the Chinese nation, symbolizing the farewell of the old year, the welcome of the new year and the joy of auspicious celebration.

The traditional habits of Chinese people are to celebrate New Year's Eve, get together with the whole family and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotion activities, and it is also the best time for us to promote industrial sales and show brand promotion through the Spring Festival promotion activities.

second, the theme of the activity is to win the heart in spring, and there are countless surprises.

III. Scope of activities and product introduction Scope of activities:

Product introduction of all goods (except accessories) in the store:

The products of Senma are compact and light in texture, smooth and soft to the touch, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.

iv. event planning

(1) event time: xx.2.1—xx.2.25

(2) event location: Senma Fengjie store

(3) event purpose: The purpose of this promotion activity is to clear up the current overstocked inventory of the company, help end customers sell Senma clothing quickly, and improve consumers' interest in Senma clothing.

(4) Main activities and procedures:

From now on, customers who come to the Senma store to shop in 2 yuan can enjoy a 1% discount, a 15% discount in 3 yuan, a 2% discount in 5 yuan, a 7.5% discount in 7 yuan, a 6.5% discount or a Senma vip card when they reach 888 yuan (note that no discount is given, no discount is given when sending cards), and a 6.5% discount when they purchase in 1 yuan or above.

In addition, customers who have purchased over 499 yuan can also participate in the lucky draw once. 1% winning rate, surprises are waiting for you.

prizes:

grand prize: 999 yuan shopping voucher (1 person) first prize: 499 yuan shopping voucher (5 persons) second prize: 399 yuan shopping voucher (8 persons) third prize: 299 yuan shopping voucher (1 persons) fourth prize: 199 yuan shopping voucher (15 persons) Performed by temporary workers and local radio and television bureaus.

during the event, the promotion will be carried out by the sales staff of each store.

V. Activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages, overtime pay, prizes and so on. It is estimated that the cost during this month's promotion activities will be about 4, yuan, as well as various emergency expenses of 1, yuan and 15, yuan.

VI. Effect estimation Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales volume of this month? It will reach 14% of the average monthly sales, and at the same time, the influence of Senma brand will be greatly increased, so that more consumers can trust Senma. Chapter 3

The Spring Festival is the peak period of sales every year, and it is also the busiest time for supermarkets all year round. In order to make stores concentrate on the sales war this Spring Festival, this Spring Festival will focus on commodity combination sales, and at the same time, it will be accompanied by appropriate promotional activities to guide consumption and tap potential consumption. At the same time, it will pay attention to group purchase promotion, hoping to tap the market potential as much as possible outside the normal sales channels and cater to customers' shopping psychology (bulk shopping, one-stop shopping)

the activities at this stage of issue 11 are in the form of a combination of goods with outstanding group buying characteristics and other special offers, with goods as the main role of the activities, and tap the consumption power in the pre-holiday period.

The activity mainly focuses on group buying of special goods, with dm as the main form, attracting units to buy collectively in advance. The gift of membership card is mainly aimed at attracting new customers from stores outside the city, excavating and cultivating new consumer groups in * * years, and at the same time, it is hoped that this activity will attract potential consumer groups interested in our membership.

theme: Fuduo is full of spring

1. Special group purchase product dm

a, specifications: 8k, 4p, * * * 8 items; Food: 4 department stores: 3 fresh products: 1

b, it is required that the average price of all group-buying products will drop by 25%;

c, commodity selection requires buying items or categories with large demand in the Spring Festival over the years.

2. Premise of enjoying the group purchase price: you can buy it at a special price on the special edition of dm group purchase when you buy it in 5 yuan at one time;

3. Auxiliary decoration: make a card with logo for group purchases, which is marked conspicuously to prompt purchase

4. Operating rules: all group purchases are not subject to price adjustment, and when group purchases occur, please ask the store group buyers to manually adjust the price according to dm price;

5. Out-of-town store activities: you can get a 15-year membership card when you buy goods in 5 yuan at one time, and you can only get one for a single sale;

6. Ask the suppliers who participate in the group-buying version of the goods to provide the gift measures for mass purchase, integrate the supplier activities, and reflect the preferential nature of the group-buying version.

theme: the first stop for the Spring Festival * *

Time: * *. * *-* * * (* * * the first day of the New Year, Valentine's Day on February 14th)

*** Due to the particularity of the Spring Festival, the planning of retail activities focuses on the combination recommendation of dm products, which vividly and concretely appeals to the sale of goods.

appropriately cooperate with stimulating activities, and combine the promotion and decoration of stores to render the strong shopping atmosphere at the end of the year. At the same time, the post-holiday effect and the cooperation of Valentine's Day activities are comprehensively considered to achieve the completeness and comprehensiveness of the scheduled activities planning.

1. Product mix and dm requirements

a, dm specifications: 8k smaller, 2 pieces with more than 4 items

b, Gift theme: The main products in Table I of Blessing Hearts are tonics (including goods from North and South), gift wines, toys, household kits, small appliances ...

This part of the goods requires the support of the supplier's promotional activities < Comprehensive gifts, dry goods, snack foods, cereals, oil and flour products, beverages, wines, snack foods, sweets

d, department stores: bedding, clothing, accessories, household sundries ...

e, fresh: delicious New Year's condiments, fresh Japanese dishes, cold cuts, cooked food, vegetables ...

ii, fire series: chafing dish, chafing dish material, seasoning

iii, warm series: bedding, underwear, heating appliances

g, Valentine's Day theme: Jane loves recommended products for Valentine's Day. Considering that these products may be duplicated with those recommended for the Spring Festival, it is suggested that dm typesetting can mark special marks on related products that can be used as Valentine's Day features, representing recommended products for Valentine's Day.

h, the long vacation consumes supplies, * * for your consideration-a large collection of people's livelihood products. This activity mainly aims to promote the sales of people's livelihood products after the holiday and stimulate people's new round of purchase needs after the long vacation. You can remind them to buy by combining recommended products with simple words, promote demand and purchase with warm tips, and at the same time strengthen the image of the store as "thinking for you".

2. The fact that the dollar storm snapped up quickly proved that price competition, although the lowest level competition, is the most effective means to crack down and weaken other supermarkets, and it is also the most direct and powerful competitive means to increase market share. On this special festival of the Spring Festival, people's demand for all kinds of goods has reached a peak period, so the design activities take buying big and giving small (buying gifts and sending condiments) as the main means to stimulate consumption.

The consideration of time is mainly due to the relatively busy time around the eve, and it is also hoped that this activity can divert customers in time, achieve sales balance and effectively avoid the loss of sales.

This activity needs the support of the Business Administration Department for the supplier deduction of about 2, yuan as the activity fee.

a. Time: * *. * *-* *. * *

B. Activity content: You can participate in the "One-dollar storm quick snap-up" activity when you buy health care products and wine gift boxes in this supermarket in 1 yuan; rely on