Bar opening marketing plan

In order to ensure the smooth progress of the activity, it is usually necessary to make an activity plan in advance, which is the strategy of the whole activity and can point out the direction for the activity. Then the question is coming, how should the activity plan be written? Next, I will bring you a marketing plan for the opening of the bar. I hope you like it!

Marketing plan for bar opening 1 Opening time: _ _ _ _ _ (National Day).

Location: _ _ City

The purpose of the activity: "lead the fashion of _ _ bar", cultivate the brand culture of bar, enhance the popularity of bar, create the first-class service concept and establish a good social image of bar. . .

(A) pre-opening advertising

In order to inform the general public of the good news of the opening of _ _ Bar, we will take this opportunity to spread the culture of _ _ Bar and lay a good foundation for the opening.

Advertising (one month before opening)

A. Distribute 20,000 leaflets and 20,000 posters respectively (inform the opening time and place and series of activities).

The company organizes all employees to go to some busy streets, commercial streets and high-grade residential areas to distribute publicity to targeted people and vehicles.

B. Yoko's propaganda

Carry out horizontal publicity on some streets in the suburbs.

C.VIP invitation letter (plus promotional activities that can enjoy preferential treatment)

It is mainly aimed at white-collar workers in some large enterprises and companies and some people in politics by email.

D. invite stars to perform. (TBD)

E. radio or television communication or media promotion.

F. Taxi advertising space in the whole city.

You can make some back covers (bar slogans) or make some warning signs (bar slogans). Some stickers on the car body.

G. investment advertising space in busy streets.

The pictures are mainly put into the advertising space by a large POP that combines the bar renderings or the image photos of invited stars.

Add some concise advertising slogans of the company.

F. promotion of bar CDs.

You can burn some bar CDs printed with logo (mainly distributed to some high-end cars, or some high-end clothing stores with audio equipment, etc. ) Give it to the consumers in the bar later.

Newspaper album promotion

An evening paper and a newspaper.

Release content:

A. information about the opening of _ _ bar.

B. information on the opening day.

C. Information about the corporate culture of _ _ Bar.

Function: Publish holiday advertisements, create the atmosphere of the opening ceremony, and play a leading role in the passenger flow and public attention during the opening period.

Release specification: to be determined

Release date: Release date: MM DD YY-MM DD YY.

Release media: _ _ Evening News and _ _ Newspaper.

B exquisite bar picture book (50,000 copies)

Release content:

First, the new store layout characteristics,

B, package promotion

C. Service promotion

Function: unify VI for brand communication with the help of opening opportunity.

Necessary information for opening, VIP customers of _ _ bar will definitely be the main business source of the company, and such customers must be protected. Locking these customers in the form of clubs or VIP cards will definitely provide a continuous passenger flow base for _ _ bar. Therefore, it is necessary to have an overall publicity plan to spread corporate culture systematically, and to choose good-looking picture books in this respect. But when it was released during the opening period, the atmosphere was just right and not artificial.

Distribution method: put it in the opening ceremony package, one for each guest, and read it on the counter of Rickman Bar.

Release date: 1 _ September-65438 _ _1October 8.

Outdoor advertising in the city

Release content:

Information about the opening of the bar.

B. information on the opening day.

Information about the corporate culture of _ _ bar.

Function: Use vivid advertising pictures to announce the festive atmosphere of bar opening and spread the brand. The advertisement highlights the momentum of the bar and the style of "leading the city bar". Outdoor street sign advertisements must be on the main sections of _ _ Road and _ _ Road, and should not be stingy, with big advertisements and heroism as the primary consideration.

Release date: 1 _ September —— 165438 June+1 _ year1October (the screen will be changed regularly in the future).

Distribute colorful leaflets and newspapers

Release content:

First, the new store decoration

B, layout characteristics

C, service characteristics

D. 20% discount for the whole venue within ten days of opening (to be determined)

E. opening/kloc-spending 1000 yuan within 0/0 days, giving cash coupons and other activities. The minimum amount of cash coupons is 1000 yuan, valid for one month.

Function: The newspaper covers a wide range, and the target customers are clear. The gimmicks are bound to attract the public's attention, and they are willing to participate in the activities held when the bar opens, thus achieving the publicity effect.

Entrained media: _ _ Evening News and _ _ Newspaper.

Number of publications: 50,000 copies

Release date:1September 5 _-1October 8 _-10.

(2) Post-publicity plan

Promote the decoration and service features of the bar. To spread a good environment and excellent service for customers.

B organize various marketing activities to ensure the flow of people within 3 months after the opening.

C Using the _ _ Women's World Cup, do an article in the _ _ Evening News, and report the corporate culture of Li Keman in soft form by analyzing the current situation of the Women's World Cup, so as to enhance Li Keman's image.

D news reports on charitable donations and other public welfare activities to establish a positive social image of the bar.

At the same time, you can:

1, network marketing activities

2. Implementation of member promotion activities

3. Series of theme activities, etc.

saleroom

A. Bars and wine merchants engage in some promotional and gift-giving activities. Free drinks must be the main drinks in the bar's future business.

B. The bar itself can also make some small gifts with the bar logo for customers.

Articles such as: fashion lighters, wallets or some commemorative crystal products.

C. set up certain lottery activities. (prizes to be determined).

On-site cultural activities (omitted)

Marketing plan for bar opening 21. Theme: Start chatting with strangers.

Taking the "Eleventh" as an opportunity, we launched a new theme of our company "Start talking to strangers".

Specific project: table changing game

Second, the rules of the event: each table 1 guest participates in the game and draws lots.

Example: When the guest at Table 4 draws the number 9, he will go to Table 9 and play games with the guest at Table 9. There are five small games, which are mastered by account managers and waiters and guided on the spot.

Third, the purpose of the activity:

Give guests the opportunity to interact with each other and let strangers come up for a drink and chat. So as to smoothly carry out the theme of "stranger talk" and go to the carnival. The activities are introduced and guided by the host. Account managers and waiters explain in detail. The advantage of this activity is that the current bar lacks characteristics and specific selling points. This theme of our company is a bold innovation, which can make customers feel the bar culture well. It provides a smooth platform for shy guests who want to make friends. There are some contradictions between the possible problems and the above-mentioned "innovation", which requires the enthusiasm of the staff and the mobilization of an atmosphere by DJ, dancer and singer in the early stage.

Four. Staffing: host, account manager and waiter

Five, activity preparation: a cardboard box (talking to strangers LOGO), numbered tag.

Activity process of intransitive verbs:

1. Decide the start time of the activity according to the number of people and atmosphere at the scene.

2. Count the table numbers 15 minutes before the activity, and let the guests draw lots 10 minutes in advance.

At the beginning of the activity, the host introduces the rules of the activity, and the waiter holds the box for the guests to draw lots. If this table is drawn, the waiter will dispatch it in time.

4. After the lottery, the host will find a table for the guests to demonstrate and let them sit at the table with the corresponding number. Waiters and account managers organize games.

5. The person in charge of the scene pays attention to the atmosphere of the scene and arranges interspersed programs when most guests enjoy the game.

6. This activity is over. Live DJ plays dance music, allowing guests to move freely.

The key of the whole activity lies in the host's mobilization of the atmosphere, the selection of the first table-changing guest and the staff's mastery and guidance of the small game.

Seven, the game:

1, plucking: each person draws out five dice, and after shaking, the dealer calls any two points. Then everyone opens a cup, takes out the two dice called points above, and shakes them all again in the second round. The next person is the dealer, and so on. The first person who empties my dice loses. Every time the dealer rotates.

2, 78: Two dice, a dice cup, more than two people can play, take turns to roll the dice, and everyone will open after throwing the dice. If the sum of two dice points is 7, add wine to the public cup (how much wine is allowed), the person who gets 8 drinks half a cup, the person who gets 9 drinks the whole cup, and the others pass.

3, grab the wine to drink: each person has a dice cup and a dice. The dealer orders the biggest drink or the smallest drink, and then pours the wine into the cup. If the dealer orders the biggest drink, if he thinks his points are small enough, he will stay put. If he thinks his points are too large, he will grab the cup and drink it in time. If no one grabs the wine, the dealer fills the glass, and the participants open the glass and drink as much as possible.

A glass of wine.

4, big dice: one person, one dice, five dice. After shaking, look at your own dice, then guess the number of dice of the other side, estimate the sum of some points of two people, and then call step by step, 2, 2, 2, 3 ... 3, 1, 3, 2 ... until one side is sure that the total is not established, but after opening the dice cup of the other side, it loses the drink and wins the clap.

5. Take six cups, pour the same or different amounts of wine (depending on the player's preference), and then prepare a dice and a cup. Participants roll the dice in turn and then drink the first glass of wine. If the glass is empty, the person who rolls the dice will pour the wine into the glass (more or less casually), and then it is the next person's turn to continue shaking. If the dice fall out of the cup, the person who shakes the dice must first.

Bar Opening Marketing Plan 3 Activity Name: "Angelintheworld" Angel Temptation-Passionate Party

Address: "Niuba, Lourde" Bar

Activity time: 20__ _ _ 165438+1October16 to 20 _ _ _ _17.

Activity slogan: Cold winter, white snow flowers, beautiful women in the sky, arrival on earth,165438+1October 16 17, in a legendary bar, angels will gather together to bring you a passionate night.

Purpose: To find a healthy, entertaining and happy place to make friends for urbanites. Purpose of the activity: steadily improve "Niu Ba". The brand of Lourde Bar Western Restaurant has further enhanced the popularity of the bar and increased its turnover.

A, the scene environment layout

The bar infield is dominated by black and white, with inkjet photos of the bar outfield and posters of the bar infield as the main body. Then add red flowers, white gauze and black and white balloons to decorate the whole venue. All employees should keep a professional smile and do all the services for the day.

Second, the activity creativity

Angels are on earth, and every girl has been an angel without tears. When she met the man she loved, she shed tears, and the angel fell into the world and became a girl, so the boy must not fail the girl because she gave up the whole heaven for you.

Three. Activity schedule

2 1:00-2 1:30- sign in and enter the site.

2 1: 40-2 1: 50-MC spoke and announced the details of the event.

2 1:50-22:20- band performance time

22:20-22:50- The party officially started, and DC and the guests danced freely.

22:50-23:30- Game time, try to relax the guests' body and mind and bring more laughter to everyone.

23: 30-24: 00-DC dances freely with the guests.

23: 00-23: 40 Bar band performance

23: 40-00: 20–the second round.

00:20-0 1:00- dance time.

0 1:00-00:20- the passion of the band (one song per person)

00:20-00:30- Awarding time, awards and on-site awards

00:30-0 1:30- dance+free activities

0 1:30-02:00- solo show

02:00- End of activity-Guests leave in order to collect souvenirs.

Fourth, the target positioning:

Business guests, business groups, white-collar workers and above are middle and senior consumers.

Verb (abbreviation for verb) game in activity:

1. At both ends of a table, worship three bowls vertically, and each bowl contains 1/3 flour. Put a ping-pong ball in each of the two bowls near the table, and then stand on both sides to see who blows it into the third bowl first. This game can adjust the atmosphere very much, and it is also very funny ~ ~!

2. During the intermission between men and women, two groups of people pass playing cards with their mouths and win first.

Step on the balloon. A group of two people, each with a balloon tied to its foot. Let them come out together and step on each other. See which group has more balloons left on their feet after a period of time. That group has the most left, and that group is the winner.

4. Prepare some questions and a newspaper first.

Rule: A man and a woman stand in the newspaper and start answering questions (try to focus on the cow bar itself). Or all kinds of wonderful questions. ) irrelevant answer, this newspaper will continue to answer correctly. When asking the next question, men and women should not touch anything outside the newspaper. There are always 20 questions. When the questions are finished and men and women can still meet the previous rules, the game ends with prizes. (The more wrong questions are answered, the closer and more ambiguous the distance between men and women will be, and it will also better stimulate the emotions of the guests at the scene. )

Sixth, the selection of lucky guests

When the whole activity went on for a certain period of time, the bar MC came on stage to announce the requirement of being a lucky guest, which not only achieved the contrast atmosphere, but also achieved effective interactive entertainment. In this way, the guests present will remember this bar more deeply.

Seven. Follow-up activities:

When the plan is officially confirmed, the marketing cooperation will inform all its customers to attend the party carnival through SMS, Internet and telephone.

Eight, effect evaluation and prediction:

At the same time, determine the activities and predict the guest occupancy rate and business sales on that day. Notify the management of each department to hold an activity meeting. The security and service work has been updated and adjusted according to the changes in the price of drinks on the day of the event.

Nine. List of Goods Manufacturing and Purchasing: (Attached Table)

X. program table

Scene 1 -DJ thermal field time

The second act-the interpretation of the bar band

Act III-DS Dancing Passionately (DS Dressed as _ Dark Angel _ Day Messenger)

The fourth act-the game session, and awarded commemorative prizes to the winning male and female guests. Make the whole party more active and passionate; (See the last page for details of the game. )

The fifth part-the bar entertainers performed time passionately, trying to push the whole party to a new climax.

Chapter 6-Dance time, invite the right person to dance, relax the atmosphere and wait for the next round of passion.

The seventh part-the interactive part of the game, brings you unprecedented shock and passion.

Chapter 8-Hot Dance+Free Activities

Guests dance, revel, communicate freely and taste wine!

End of activity

Towards the end of midnight, the party was over. Next, everyone, take the "angel on earth" they found at the scene to the gift distribution area to collect souvenirs (gifts to be determined).

Background 4: Zero Point Beer, as a new high-end brand of China Resources Snow Beer in 20 years, is mainly targeted at young people aged 18-25. This target consumer group belongs to the post-80s generation, has its own flamboyant personality and self-pursuit of individual freedom, and is willing to live a free life and share happiness with friends. Bars have become the main place for this group's nightlife, while foreign beer brands in nightclubs are very expensive, making zero-degree beer the night beer for young consumers in China.

Objective: On the eve of New Year's Day, Zero-degree beer was launched in Chengdu Nightbird Bar to let the target consumers know about Zero-degree beer and enhance their goodwill.

Theme: "My Zero Moment"

Time: 20__ year 65438+February 3 1, 22: 30-24: 30.

Venue: Night Bird Bar

Website layout:

1, outside: giant billboard for Zero Beer, giant billboard for Braving Tianya Beer, booth for introducing party activities, billboard for taking photos in the background (with the head partially hollowed out).

_ Display Text: My Zero Passion Night! Anyone who consumes a dozen zero-point beers tonight can choose to get a live photo or a beloved golden pig, and at the same time, they can participate in the zero-point prize. Tonight is up to you!

2. Indoor: Flag: Zero Beer with 200 special-shaped flags.

Circular stage: 30CM high, 1.2M in diameter, with colored lights around the surface. Desktop and skirt are zero beer elements with built-in lights;

Theme screen: Set a theme screen directly above the bar: "My Zero Time"

Packaging picture: Wrap the stair fence leading to the second floor with a picture of zero beer.

Wine veneer: fluorescent, with zero beer elements on both sides, can hold wine list, and has a ballpoint pen holder.

Process:

22:30-22:35 The host introduced the activity.

22: 35—22: 45 Two saxophone duets: Butterfly and The Way.

From 22: 45 to 23: 55, the gum ball sings.

23: 55—23: 00 Speech by the leader of CRB.

23: 00-23: 30 The first round of bar interactive game: roll dice and spell wine.

Rule: the host takes five bottles of zero beer first, and then the host begins to invite. The audience at the venue can take out a glass of zero beer (it must be zero beer) and shake the dice. According to the number of dice rolled by the participants. * * * Five dice with 5-30 points. Off-court, the audience decides whether to participate or not according to the number of points shaken by the previous participant. If the number of points shaken in front is less, more participants can be attracted to PK, and the challenger shakes more dice points than the champion, then the challenge is successful, the champion is eliminated, and the beer is left. The challenger rolled fewer dice than the champion, so he failed in the challenge and left the beer. And so on, until the highest point appears, no one challenges, and all beer belongs to the champion.

23: 30-23: 40 saxophone New Year message "Dry wine is not for sale"

23: 40-23: 55 The second round of bar interactive game: roll dice to spell wine.

23: 55—23: 58 Live Lottery: Anyone who consumes a dozen snacks on the spot will get a lottery ticket, and the third prize will be drawn on the spot to get four snacks; Two second prizes and one zero beer (24); The first prize is three snacks.

23: 58-23: 59 Bar owner's New Year speech.

The audience was quiet and counted down with the host, waiting for the arrival of zero "10, 9, 8, 7, 6...3, 2, 1".

At 00: 00, the whole audience boiled, and the lights, music and fireworks cooperated at the same time, and the carnival of the whole audience pushed the activity to a climax.

24: 00-24: 30 full-court carnival

The activity ended at 24: 30.

Bar Opening Marketing Plan 5 I. Purpose of the event

Promote yourself through the festive atmosphere; Improve the visibility of the company; Lay the foundation for post-holiday popularity.

Second, the website layout

Mid-Autumn Festival is a traditional festival of China people, so we should not make too much difference in layout, but choose popular, festive and red-themed scenery that can be used in the Mid-Autumn Festival.

1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.

2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.

3. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.

4. Hang the words "Happy Mid-Autumn Festival" in a conspicuous place next to the DJ station.

Festival prizes are displayed at the entrance of the gate.

Third, activity discounts.

1. On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.

All consumers can get a special snack from the company before _ _

3. Arrange the chef to provide two Mid-Autumn Festival specialties or snacks respectively.

Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.