Chinese meaning of kol

KOL is the abbreviation of English Key Opinion Leader, which means key opinion leader. It is usually defined as a person who has more and more accurate product information, is accepted or trusted by the relevant groups, and most importantly, has a great influence on the purchasing behavior of this group.

This word is widely used in the Internet industry, so Tik Tok KOL is a celebrity on the vibrato short video platform, which is simply an online celebrity or talent on the vibrato platform. They often post advertisements on Tik Tok, and they have a certain fan base, so it is easier to market or plant grass for the groups they influence.

Correspondingly, there is KOC, which means the consumption of key opinions. Generally speaking, people with less than 5000 fans are called KOC. KOC itself is a consumer, and most of the content shared is personal experience, so they are closer to consumers and users. KOL is usually an expert in a certain industry or field, and to some extent, he has more voice and therefore more influence. In marketing, they can bring more benefits.

Comparatively speaking, KOC is smaller than KOL in terms of fans and influence, and rougher than KOL in terms of published grass planting articles and videos, so the price of KOC is much lower than KOL.