Milk Tea Valentine’s Day Event Theme Planning Plan

In order to ensure that activities are carried out in an orderly and effective manner, we are usually required to formulate an activity plan in advance. The activity plan can clarify a general direction for an activity. What issues need to be paid attention to when formulating an activity plan? Below is the theme planning plan for the Milk Tea Valentine's Day event that I compiled. It is for reference only. Let's take a look. Milk Tea Valentine's Day Activity Theme Planning Plan Part 1

Decorate the store appropriately based on the holiday characteristics. On Valentine's Day, the store can appropriately add some romantic elements, put a bouquet of roses on the cashier, and hang some pink love balloons on the wall. , find a cute doll to distribute roses, so customers can feel the store's thoughtful design, and their favorability towards the store will also be improved.

1. Tell your touching stories loudly to your friends

Customers who follow the WeChat official account of the store and share their love moments in our store in their circle of friends can get free tickets from our store A glass of hot drink.

This is one of the common marketing methods used by many brands on Valentine's Day. Although it is not very creative and not new enough, the advantage is that it is easy to operate and the customer participation is also good. It not only activates the festive atmosphere of the store, but also Invisibly, customers share the store in their circle of friends and actively help promote the store.

2. Use couple photos for promotion

Stores can set up creative check-in points at the door, allowing customers to hold drinks in their hands, ask professional photographers to take pictures, and put them on the public account for voting. The most affectionate couple will receive 520 prizes or free drinks from our store.

On 520, we provided considerate value-added services to couple customers at a lower cost.

In addition, the store can design a simple and warm 520 confession wall on the day. The confession wall appropriately integrates product and brand information. When customers share photos, they can also achieve the effect of spreading the store's brand image.

3. Launch drinks that fit the holiday characteristics

In order to help them express their love to each other, the manager of the milk tea shop can put some thought into connecting and creating opportunities. For example: send blessings and thank you cards in the name of the store; decorate the drink cups with holiday characteristics; adjust the names of drinks in one cup or two cups stores...

Combined with the characteristics of Valentine's Day, launch a special products to help customers express their love smoothly. This is also one of the more common marketing methods for store holiday promotions. Catering people cleverly grasp these emotional pain points and construct valuable emotional marketing, which can not only increase the store's profit on the day, but also improve customer satisfaction and leave a good impression on customers. impression and increase repeat business. Of course, this method is more suitable for single stores or stores with few stores.

4. Interesting small activities

1. Internet celebrity live broadcast

Invite local or nationally famous Internet celebrities to live broadcast in the store, or organize Internet celebrity offline fan meeting to build momentum for Valentine's Day activities.

2. When the consumption reaches "7", you will get a free rose

When settling the consumption, if the amount of each order reaches "7", you will get a rose as a gift (quantity is limited, first come first served).

3. The third person is free of charge

Most businesses will focus on couples on Valentine’s Day, but ignore the single group. At this time, going in the opposite direction and launching a three-person trip with the third person free of charge is bound to create new communication potential and influence. Dicos once launched a set meal for three people on Valentine's Day, and the effect was very good.

4. Love Letter Solitaire

Invite the first person who comes to buy milk tea that day, write the beginning, and then whoever wants to write can continue writing, one sentence per person, so that customers can participate in the love letter. After writing, you can finally display it in the store or put it on your own xx to attract traffic.

Milk Tea Valentine's Day Event Theme Planning Plan Part 2

1. Purpose of the event

1. Seize the 214 Valentine's Day promotion milk tea shop planning business opportunities, so that customers have a sense of freshness and stimulate their consumption desire;

2. Increase the flow of people in the milk tea shop and attract new customers;

3. Build the credibility of the milk tea shop and enhance customer loyalty;

2. Event time

20XX year x month x day (ten days in advance) - 20XX year x month x day (ends at 24:00 on February 14th)

3. Activity theme

I love you, my heart beats

IV. Target audience

Aimed at female customers aged 20 to 30.

5. Activity content

"I love you, my heart is beating" special offer

Buyers reality show, share your beauty and win gifts!

1 Share and get a prize: xx. (Everyone has a prize)

2 Lucky Advent Awards (1 per month)

3 Loyal Customer Awards (1 at the end of the year)

6. Event Promotion

1. Key publicity time: x days before the event; etc.

7. Work before event promotion

1. Supply issues: Determine the products to be promoted and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

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3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. Milk Tea Valentine's Day Event Theme Planning Plan Part 3

Activity Background

February 14th is the most romantic day of the year. On this day, infinite tenderness and sweetness are released to the fullest. Sincerely Longing and expectation are waiting for answers, and the collision of hearts creates the spark of eternal love.

On such a romantic day, we send our sincere blessings with practical actions. We hope that all lovers in the world will eventually get married, grow old together, and be happy.

The Legend of Meteor

In the vast and infinite universe, there is a very small planet. On an evening full of sunset, it encounters a beautiful star. When stars run, they will bring an elegant and colorful light behind them. "She is so beautiful," he sighed. He was moved by her beauty and waited to do something for her, but he waited for one year, two years - ten years. , twenty years - it was not until ten thousand years later that she ran past happily again. He decided to burn one percent of his body to illuminate her and let more stars witness her beauty. , so there was a beautiful arc of light crossing the sky.

But after all, he was too young, and the light was too weak. Before he could get close, he had already fallen and disappeared without a trace. He was disappointed. He gave his love, but she did not get it. So he spent another ten thousand years in a state of confusion. He thought that if she appeared again, he would burn all of himself to tell her that she was the most beautiful star he had ever seen, to tell her that he admired her and that he loved her. It was love at first sight, but she never came back. A million years later, he was aging, and maybe he would miss this beauty forever. When he was desperate, her beauty came again, and he burned everything he had without hesitation, streaking across the sky. The beautiful light formed the first real meteor in the universe. This time he was lucky. Not only did he see her, but a small piece fell into her arms. He died until he told her that she She is the most beautiful star he has ever seen, his admiration for her, his love at first sight, and everything he has done for her.

Her heart was shocked, and she decided to find back one percent of his fallen body. Maybe there was only one thousandth, one ten thousandth - one billionth left, but in any case, she decided to fly in the sky forever, lightly Gently sweep across all the planets to find the one percent, one thousandth - one billionth love that belongs to her.

Later, in order to commemorate their romance, many stars burned part of themselves to form a meteor shower. Perhaps it should be said that the stars are celebrating Valentine's Day. Whenever there is a shooting star passing by, in fact, it is the star paying for love.

1. Activity theme

"Wish from the Heart, Stars and Stars" Use the romantic star to make a sincere wish to continue the relationship with him or her in the previous life.

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event; < /p>

3. Event Time

January 23rd-February 20th

4. Event Location

XX Jewelry North China Selling points of the district

5. Organizer

XX Jewelry Co., Ltd.

6. Event details

Divided into three parts

1. Dedicated to lovers who can spend Valentine’s Day perfectly;

2. Dedicated to lovers who cannot spend Valentine’s Day perfectly;

3. Dedicated to For single nobles.

The details are as follows

1. Dedicated to lovers who can spend Valentine’s Day perfectly

Compose a romantic song with him (her) Poetry, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, We have a date with the shooting star, and I believe it will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart's Words and Star Wishes"

To your lover ( She) makes a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: to create a romantic atmosphere for lovers, so that they can feel the difference of XX jewelry.)

Props preparation: meteorite, placed in a delicate glass box , represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him or her in the card we specially made for you On March 3, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information! We will help you convey your deep feelings to your loved one.

(Purpose: to create a space and venue for lovers to vent their emotions, and on the other hand, it can also increase the brand’s visibility and reputation.)

In order to achieve the purpose of awarding Fairness: We have specially prepared a sealed box and an envelope for those who fill out the declaration. After completing the form, seal it in an envelope, and then the person who fills it in personally puts it into the box for selection by the judges.

Props preparation: Reserve appropriate space on the event leaflet. In addition, the promotional leaflet should strive to be novel, unique, and unique, giving people a desire to read it carefully.

For promotion to be successful, the activity must be stimulating and stimulate the target audience to participate.

The higher the stimulus level, the greater the sales-boosting response. This point is the point to stimulate the target object.

Activity Highlight Three

"Shopping with Gifts"

All customers who shop on February 14 will receive small gifts. (Flowers)

Highlights 4 of the event

You can also design and process your own exclusive diamond jewelry for him or her at our major selling points. You will definitely get another one. It’s a lot of fun!

However, you must remember to order it in advance so that you can present unique diamond jewelry to your partner on Valentine’s Day. Milk Tea Valentine's Day Event Theme Planning Plan Part 4

Event Name: XXX Milk Tea Shop Opening Event

Event Time: May 10, 11, and 12, 2016 (tentative)

Activity location: Intersection of Bayi Road and Guangba Road

Activity target: Mainly targeting young people aged 15-25 years old, the student union’s main customer group

Purpose of the activity : Attract traffic, increase customer orders, increase turnover, accumulate a lot of popularity, and become an instant hit. Activity overview:

The opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers, and the customer’s impression of the store’s goods, prices, services, etc. , will affect whether they will come again in the future. Use repeated regional intensive promotional activities to penetrate into the business policies, products and high-quality services, and be sure to make customers aware of the existence of the new store.

Activity content: Store opening promotion

1. Use decoration to build momentum for the opening

Create customers’ expectations and curiosity, and build momentum for the upcoming opening. Make a conspicuous large-scale inkjet painting, a temporary advertisement, the content is to promote the image of the Thumbs Milk Tea shop that is about to open. Or put up a banner that says: How many days until the opening of XXX milk tea shop, which will arouse the expectation and curiosity of customers and build momentum for the upcoming opening.

2. Use the weekend to build momentum for the opening

To satisfy the herd mentality of customers, Friday and Saturday are the best times to open. These two days of the week are when people have the greatest consumer demand. The two days are also the times when the flow of people is the highest. Customers have a herd mentality and like places that are lively and crowded.

3. Use leaflets to build momentum for the opening

Use preferential promotion plans to attract customers into the store. The content of XXX Milk Tea’s event leaflet includes: opening incentives, entry into the store Courteous, like points card, store address, contact number. Two dispatchers, wearing work clothes and a banner with the name of the store printed on it, distributed leaflets at nearby streets with high traffic or at the entrance of the campus, saying: There are good gifts for the opening of the new store, please come and taste it.

4. Use promotions to build momentum for the opening (optional)

1. 20% off milk tea on the opening day, buy one get one free during the three-day opening period (9:00 -10:00, 12:00-13:00, 17:00-18:00)

2. On the opening day, all customers who enter the store to buy milk tea take photos of the store name, store decoration, and promotional leaflets and share them Go to Moments and get a small gift. (Limited to one per person, please leave your name and mobile phone number)

3. On the opening day, all customers who enter the store and purchase milk tea for more than 10 yuan can receive a free likes point card, and order one at a time for subsequent purchases. Like, if you collect ten likes, you will get a free cup of milk tea. 4. On the day of opening, all customers who enter the store to purchase milk tea can receive one free scratch-off ticket. The contents of the scratch-off ticket include: 0.5 yuan for consumption and 1 yuan for consumption. (The maximum credit consumption is 1 yuan, and only one can be used at a time)

5. Use the atmosphere to build momentum for the opening

1. Hang POP, posters, product pictures in the store, in front of the door or Tables and utensils for tasting are arranged in the store, and the order staff in front of the door distribute leaflets.

2. Dynamic music will be played on the opening day, the host will promote the discounts on the opening day, and an auspicious time will be selected for ribbon cutting;

3. The entrance of the store will be decorated with white and purple balloon arches. Opening flower baskets are placed on both sides of the store entrance.

Expected results of the event:

On the opening day, give consumers a good opening gift and expand influence, and the turnover can directly exceed 2,000 yuan. In the future, relying on the brand influence brought by the opening promotion activities, the performance can be stabilized at a considerable amount.

Materials required on the day of the event: Balloon Arch Opening Flower Basket Red Satin Speaker, Microphone Host Gift Like Point Card Spread Milk Tea Valentine’s Day Event Theme Planning Plan Part 5

“Good Start” Especially important for a new store! A successful opening event will greatly shorten the market introduction cycle of a new brand and play a very important role in expanding brand awareness and increasing market share.

Milk tea market analysis:

1. The milk tea market has a large capacity, but the current market competition is becoming increasingly fierce;

2. The price of milk tea remains high It is the main factor affecting sales, but it is not the decisive factor;

3. Consumers are increasingly recognizing brands, such as coco and Yidiandian;

4. Although milk tea Stores have paid attention to improving the store image, but the internal brand culture is missing; 5. Single marketing methods, over-reliance on third-party sales platforms;

6. There is a serious disconnect in community and fan building, resulting in consumer brand loss Loyalty is not high.

xx Milk Tea, a milk tea shop focusing on the concept of zodiac signs.

Product positioning: mid-range price range of 12-25 yuan, main product category: milk tea + coffee (to be added later)

Target group: surrounding office buildings and community consumers (since they work in office buildings As the main target audience, it is recommended to place some fashion magazines and books in the store. The milk tea shop will become an ideal place for them to spend their leisure time. For example: there is a cafe on the 17th floor of the office building where our company is located. Because of its elegant environment and rich culture, Often become our best choice for leisure and business negotiations)

In order to achieve a blockbuster effect in the opening event in mid-to-late April, various preparatory work must be implemented from several aspects: The first stage : Preliminary momentum building (about 10 days before opening)

1. Set up the "xx Milk Tea" WeChat group. In the early stage, first recruit some people you know in the office building to join the group, and then use red envelopes or other methods to expand the size of the WeChat group, striving to reach 30 before the opening. Before opening, use the group to hype the opening information.

2. Deposit 20 yuan in advance and get a free 55-degree cup worth 198 yuan, plus a 20 yuan cash voucher (we just did it for a milk tea shop

Similar promotion, the effect is very good OK. The price of the 55-degree cup is 198 yuan on Taobao, and the price on Alibaba is more than 7 yuan, and the number of pre-orders exceeded 180).

3. Forward it to your circle of friends and receive a beautiful gift.

The second stage: event promotion (2-5 days before opening)

1. Material promotion. Print the opening information and store QR code on the mouse pad and send it to the office staff in the office building.

2. WeChat promotion. Release event information/release in Moments through the corporate WeChat group and owner WeChat group stationed in the office building.

3. Grab milk tea for 1 yuan. Build momentum for the opening in the WeChat group in advance. For example, send 100 red envelopes to the WeChat group. Those who grab the red envelopes can go to the store to buy 1 yuan of milk tea (of course, you need to build momentum in the group in the early stage. It is best to send the red envelopes on the morning of the opening. , more timely).

The third stage: opening activities (during the opening period)

Discount details 1: 29 yuan value card

⑴ 4 cups of designated tea

　⑵ Get an exquisite gift worth 29 yuan

⑶ You can participate in consumption points (see the store announcement for details)

Discount details 2: The second cup is half price or 1 yuan< /p>

Discount details 3: Scan the QR code to follow the QR code and get a 5 yuan voucher (can be used next time)

The event details are formulated based on peer trends and local consumption characteristics. , not to elaborate too much.

The fourth stage: fan interaction

Regularly hold some interactive activities, such as membership day on the 10th of each month, WeChat prize-winning quizzes, etc., to promote interaction with fans. Strong ties. Milk Tea Valentine's Day Event Theme Planning Plan Part 6

1. Business Strategy

(1) Raw materials. The quality of raw materials is strictly controlled and authentic natural resources are selected to ensure the taste. Authentic and authentic; grasping the appropriate proportion of milk, tea and water solves the problem of material selection and proportioning

(2) Product types cover a wide range: pearl milk tea has various flavors, including coconut Milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin duck milk tea, lemon milk tea and many other series cater to everyone's taste and are very popular. In addition, in addition to milk tea, they also sell fruit juices.

(3) Market positioning as high-quality, low-priced, buy-and-go milk tea drinks.

(4) Price In terms of price strategy, the price of the product is lower than or equal to the price of its peers, and it is in a passive state, and its pricing closely follows that of its peers.

(5) Channels mostly use franchise stores. Moreover, milk tea shop franchises have always appeared in the form of chain operations. The main channel model is: head office - franchise stores - consumers.

(6) Consumers follow the target consumer group. Since most of the target consumers of milk tea shops are college students, their stores are mostly located near major universities. They take advantage of the close connections between universities and word of mouth to continuously gain more popularity.

Marketing mix strategy

Product strategy: Positioned as fashionable, healthy and leisure drinks.

Price strategy: Develop corresponding prices based on competitors’ pricing and the production costs of your own products.

Distribution strategy: Store sales are the main focus.

Promotional strategy: Adopt corresponding promotional activities according to specific sales conditions and holidays.

2. Promotion strategy:

Increase promotion efforts and strengthen the connection between target customers and enterprises. Milk tea shops should seize

the huge and profitable milk tea market space, quickly expand the scope of services, enhance market share, grow from small to large, and finally firmly occupy the school milk tea market. In order to achieve The action plan designed for this goal is:

1. Try our best to improve service quality and improve service attitude.

2. Continuously strengthen publicity to students and enhance students’ customer loyalty to milk tea shops.

3. Continuously innovate, improve and increase milk tea varieties to meet the needs of students.

4. Be open to all rivers and add an opinion book in the store. Students can directly submit or write down their opinions or suggestions.

5. Launch promotional strategies in a timely manner.

(1) Promotional information is made public and networked. College students are the target customers of milk tea shops. In view of the habit of young people frequently surfing the Internet, information network technology is used to establish an information communication platform for various colleges and universities. A forum area is provided on this platform for students to put forward opinions and suggestions on the company's products and services. , Distribute the latest promotional information on the online platform in a timely manner.

(2) Personnel promotion.

When necessary, you can distribute promotional leaflets near universities. This is the most direct publicity method.

(3) Improve the loyalty of key consumers and focus on cultivating consumer satisfaction. Spend. Establish franchise stores and implement points promotions. Points promotions generally set up prizes of average value. Consumers can increase their points to obtain prizes by purchasing multiple times or participating in an activity multiple times, or they can get a cup of milk tea after accumulating a certain number of points;

(4) Provide business sponsor. Participate in the sponsorship of large-scale events in schools to develop major target markets in the beverage market and increase visibility in the target market. Such as sponsoring school sports games, sponsoring a public relations speech contest, etc.;

(5) Discounts. Regularly provide some discounts to customers, so that consumers' desire to buy can be stimulated to the greatest extent. For example: provide some price discounts during the May Day and National Day Golden Week;

(6) Advertising promotions

A. Newspapers, campus magazines. Place advertisements in each school's weekly newspaper and each school magazine.

The advantages are that it has a large amount of information, is easy to carry and save, and has a high reading rate. Its introduction focuses on "popularity" - making readers learn something after reading it.

B. leaflet. Print and distribute leaflets in schools and roadsides to increase brand awareness

C. When providing commercial sponsorship, indicate the store name on the banner.

D. The addition of a small cup of Xuan milk tea for free tasting in the store not only allows students to taste it conveniently and understand the taste, but also leaves a good impression on students, thus serving as a publicity among the crowd and playing the role of indirect promotion, which can be said to kill two birds with one stone. Milk Tea Valentine's Day Event Theme Planning Plan Part 7

1. Operation Model

Form of Technical Cooperation. Considering that we are a high-end milk tea specialty store, we recommend that partners choose locations in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; unify the decoration style and products; The headquarters provides technical support (including personnel training) and product (milk tea beans, tea) distribution.

Milk tea shop investment and business plan

2. Products and services

1. Product and service description

Selling milk tea, juice, and wine , desserts and other commodities, and provide guests with excellent environment and services, allowing consumers to show a taste, experience a culture, and express an emotion here. The milk tea franchise store is a good place for leisure and couples gathering.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the customer source advantages of the investment site owners.

2. Competitive comparison

The competition among peers is beneficial to us and can better enhance our reputation. Relatively speaking, our management level, product and service quality all have considerable advantages.

3. Resources and technology

Milk tea shops are an industry that requires scale and grade, and it is also an industry that has strict requirements for products and services. Consumers must care about the full expression of their consumption value. . To achieve these, there are high requirements on investors’ resources and technology. Investors who choose the franchise cooperation method can obtain sufficient resources, advanced equipment and technology on the one hand, and avoid many business risks on the other hand.

Milk tea shop investment and business plan

3. Market analysis

1. Market demand

(1) Stable old customer resources.

(2) Customer sources for office buildings and hotels.

(3) Shopping and entertainment venues.

(4) Mature residential communities

(5) Foreign companies and numerous IT companies, advertising companies and other emerging industries in the region.

(6) If there are many schools in the area, the faculty, staff and student couples among them are also potential customers.

Milk tea shop investment and entrepreneurial plan

2. Industry development trends

(1) The milk tea consumption market has developed rapidly and has become a major trend in urban consumption. The nurturing is over. According to a survey in 12 inland cities, 32% of urban residents drink milk tea. In addition to Shanghai, areas where more than 30% of the population have drunk instant milk tea (Xiangpiaopiao and the like) in the past year include Kunming, Xiamen, Hangzhou and Tianjin.

2) The taste of milk tea consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant milk tea is far from meeting the requirements. Consumers are beginning to recognize the brand and style of milk tea and know how to enjoy the fun brought by milk tea.

(3) Education level, family monthly income and frequency of drinking milk tea are related. This means that milk tea, a drink introduced from the West, is a symbol of the lifestyle of the dominant class in mainland China.

3. Competition analysis

(1) Indirect competition with strong brand stores.

Currently, Coco tea is available in all major cities, as well as Happy Lemon, also from Taiwan, and Honey Fruit Milk Tea from Hangzhou, both of which are equally popular.

(2) Direct competitors. For example, Taiwan Coco milk tea, Shanghai Happy Lemon, and Hangzhou Miguo's honey-made fresh drinks are not too large in scale and have certain characteristics.

(3) Marketing planning

Take advantage of the franchise store’s brand and resource advantages to quickly establish advantages and stabilize the base of regular customers.

Milk tea shop investment and business plan

IV. Promotion plan

(1) Advertising

For residents in high-end communities, you can In the parking lot of a nearby shopping mall, deliver exquisite advertising leaflets (DM) and small gifts to car owners. The DMs can also be made into coupons.

(2) Event Marketing

When the time is right, you can also hold an essay solicitation event with the theme of "Milk Tea and Life".

(3) Service marketing

① Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss X in public, they will feel very respected.

②Personalized service.

Put some promotional materials on the table, which contain knowledge, stories, etc. about milk tea. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.