What do you think of Durex’s creative advertising?

I think Durex’s creative advertising was quite distinctive before, but it fell apart after changing the operation staff. Everyone mentioned before that Durex’s creative advertising copywriting is very creative, and these ideas are very good and can quickly capture the pain points of contemporary young people. However, since the previous copywriter left, Durex’s creative advertising The level and level have been declining, and many people feel that the current creative advertising of Durex is a relatively low-level copywriting.

Before the joint copywriting between Durex and Heytea came out, Durex’s creative advertisements were still very popular with the public. Although the creative advertisements at that time had content related to physiological aspects, they would describe this content in a relatively fresh and refined way. It won't appear so straightforward, which may be a more acceptable method for many people. Especially some female groups may be shy in this regard, so everyone likes Durex's creative advertisements.

But after the joint copy between Durex and Heytea came out, it aroused everyone’s anger. This is because the copywriting this time is a little too unfriendly to women, so many people feel that the overall quality of the team has declined after seeing the advertising copywriting of Durex and Heytea. Many people now joke that the Durex brand can be said to have succeeded only because of its copywriting, but failed because the copywriting was not well written. In fact, it is difficult for a brand to have unique creativity. Durex has its own style, which can be said to be a better thing overall.

Based on the above, I think Durex’s creative advertising is relatively novel and outstanding overall. No company like Durex can surpass it in terms of advertising creativity. So from this perspective, I think Durex's creative advertising can be said to be relatively top-notch in the industry.