What does the standard combination of horizontal and vertical symbols mean?

There are three combinations of standard Chinese characters and logo emblem in China: horizontal, vertical and central axis. When the horizontal axis and the central axis are combined, the height of the logo emblem should be slightly higher than the standard characters; In vertical combination, the width of the logo should be slightly wider than the standard characters.

First of all, in terms of corporate image promotion, logos needs a variety of combinations to meet this demand.

Secondly, the color of logo design is consistent with the previous statement, and try not to use gradient color. Generally, the gradient effect is well realized in printing, but it is difficult to achieve the original effect in the application of other carriers.

Finally, the designed files are divided into vector files (for post-production and printing, etc. , in which parameters such as the color value of the logo can be clearly seen) and JPG files (generally used for customers to see samples).

Supplement: If you need to print signs, you must use vector files to make drawings.