Is it "fashionable" or "shocking"? Meet the controversial Balenciaga family.

As a luxury brand Balenciaga, which occupies a place in the fashion world, let's first learn about its founder and brand history:

The brand founder Valenciaca is Spanish. In his early years, in order to reduce the burden on his family, he learned tailoring skills from his mother. By chance, he entered the fashion field and opened three fashion design rooms in Spain, which was deeply loved by the upper class.

1937, he decided to give up his achievements in Spain, went to Paris, the capital of fashion, and opened his own fashion design office on George V Street. He won the reputation of "Picasso in fashion" with his unremitting pursuit of excellent quality, rich creativity and exquisite cutting and cutting skills. After the outbreak of World War II, he returned to Paris to open a shop and began his road of climbing high fashion.

In 1950s, his gentle and charming interpretation of women was perfectly reflected in his works. He designed cocoon-shaped coats and spherical skirts. He embodies the elegance of women through this "sleeping bag" style clothing.

Through its unique aesthetics and endless pursuit of beauty, it is an unwilling design style. As a fashion trend guide, she was an indispensable female fashion designer in Europe at that time and created countless miracles of high fashion customization. Almost every young designer's dream is to enter the design room in Valencia. Including the famous Mr. Givenchy, who was also a disciple of Valencia Card.

After the 1960s, with the rapid development of ready-to-wear fashion, high-end clothing was no longer the mainstream of society, and a large number of young designers emerged to design youthful and energetic ready-to-wear to meet the needs of young women. In his later years, Valencia chose to retire and closed Balenciaga Fashion House on 1968.

With the death of Mr. Valencia, Paris time entered a dormant period. 1986 was acquired by Jacquebot GATE company, and started a new road of high-grade ready-to-wear 1987 Five years after Michelle Goma was the chief designer, a new designer led the team and invited Nicolas Ghesquiè re, a young designer, to join us. In 20001987, a series of handbags and shoes for women was designed for the first time. In 2004, Balenciaga launched men's ready-to-wear and accessories series.

In February, 2005, the autumn and winter series was a great success, which won the appreciation of many actresses such as anna wintour and Madonna, editor-in-chief of vogue, and also made Balenciaga famous after the revival. To this day, the motorcycle bag designed by Nicolas Ghesquiè re is still the most famous item of Balenciaga.

In 20 12, Daren Ge (the founder of King Alexander mentioned in the last article) worked as a designer of Balenciaga brand for three years, taking a minimalist style, which greatly enhanced the brand's popularity and doubled its sales.

After 20 15, Demner Kwasaria Demna Gvasalia became the artistic director of the brand. Demner Gowasu Rhea? Demna Gvasalia? He used to be a senior designer of LV ready-to-wear women's clothing series and his own brand VETEMENTS. He pushed Balenciaga to the forefront of the trend, combining street with high fashion. It has enhanced brand awareness to a greater extent.

About the brand:

Balenciaga is absolutely confusing now.

On the one hand, he is a fashion and luxury trend brand that is at the forefront of fashion, and the best-selling items emerge one after another, from the surf Coke logo or Maisui logo, controversial socks and shoes that are comfortable to wear, to the small hourglass bag called by female stars (the crescent shape is really cute), and the "1,000 pounds" triple old shoes queued at the door of the sale (girls with smaller feet really don't recommend this shoe! Really super heavy. It's too tired to wear! ), are the hearts of fashion people.

Speaking of this, I have to mention the incident of insulting China that happened in Balenciaga family that year: when customers cut in line, there was a conflict. The security personnel pulled the shelf aside to let China people leave, but the foreigners who cut in line bought shoes! Serious discrimination against China people! Although the brand apologized the next day, it did affect the Chinese people's love and enthusiasm for consumption. At present, too many foreign brands rely on the super-high purchasing power of our China consumers to increase their turnover, but at the same time they seriously discriminate against China people! I really hope that these brands can take a good look at their own shortcomings and deal with people from various countries. We * * * work together to build the destiny of mankind and * * * work together for prosperity and development.

On the other hand, Seyama now confuses consumers and produces a large number of "Ren Lei" designs. Style is also a real miracle! Ordinary people are really difficult to control.

First of all, the joint name of Balenciaga and Crocs Carochi sandals is definitely a "fashion disaster". You will be graceful after wearing this height, but you will definitely sprain your ankle on the beach ~

There is also the men's Tote handbag launched by Balenciaga at the spring and summer conference of 17. Although Balenciaga uses high-grade leather, it is exactly the same as IKEA's shopping bag. Forget the same structure and don't even change the color? And the price is actually more than 14 thousand RMB, and IKEA's blue shopping bag is only 4.50 RMB!

The following simple shopping bag, made of cowhide, with the logo of "BALENCIAGA", costs nearly 10,000 pieces and sold out in a few seconds.

Look at this Balenciaga IT bag, all colors and sizes. This is definitely a woven bag on the back of Spring Festival travel rush craze, okay?

And this nearly 20 thousand sheepskin printed handbag, isn't it our blanket? Sure enough, top design costs a lot of money. Maybe what big brands want is to look ordinary but different, giving people a feeling of surprise.

This year, in the Balenciaga Spring/Summer 2020 collection, this season's creative inspiration is workplace dress. Use dark colors to interpret the workplace, oversized suits and jackets, right-angled exaggerated shoulder lines, and redefine work clothes.

Balenciaga Designer in 2020: Demner Guevara? Demna Gvasalia? , left the debut of VETEMENTS, took over the high-definition industry of Balenciaga, and devoted all his energy to Balenciaga. Look forward to more influential and avant-garde clothing works in the next cooperation.