Toyota's slogan

There is a saying in China that there is always an end to the road, which shows that China people have an optimistic and positive attitude towards life. This sentence has been applied by Japanese manufacturers in their own car advertisements. This is the slogan of Toyota that you can often see on the road. Where there is a road, there will be Toyota cars. We have to admire Toyota's wisdom when we beat our chests and feet because our culture has been used by others. This slogan vividly illustrates the popularity of Toyota, exaggerating that as long as there is a road, there will be Toyota. Because good things are recognized by everyone, most people always choose the right things. Of course, this slogan has also caused some controversy. For example, there is no essential connection between cars and Toyota cars. Others think that Japanese manufacturers have used this China proverb far-fetched. However, we should know that the primary purpose of advertising language is to make people have a deep memory, so that it is possible to instill the concept of products into consumers and stimulate consumption. Toyota's high sales directly show that this slogan is successful. In the 1980s, in addition to red flags, jeeps and tractors, only Japanese imported cars were on the roads in China. When you buy a car, Toyota will still remind you of it with its impressive advertising language. Today, Toyota's advertising language has changed many times, but the whole generation of China people firmly remember this sentence.