Leaflet design-How to design enterprise leaflets to attract customers?

No matter how good the idea is, no matter how good the copy is, if it can't attract consumers' attention at the first time, the efforts will be in vain. Therefore, designers usually choose to use colorful pictures to attract people's first attention. However, color is not used whenever you want, and it will have an effect. Here are some techniques for color matching. Zhonghui design takes leaflets as an example to make your design beautiful!

1. Use a three-color system.

Tri-color refers to any three colors evenly distributed on the color wheel. Many designers like this color matching method, because it can quickly create a palette, achieve a strong visual contrast effect, and it is easy to get a balance between colors. The effect of this method can be seen through the design of a leaflet. In the color scheme of this leaflet, red is the main color, yellow is the color scheme, and white is the emphasis color. If you want to try three colors, choose one color as the main color, another color as the color matching, and then another color as the emphasis color. This color selection method can ensure that your work looks natural and harmonious.

2. Use bright colors as accent colors.

Excessive use of bright colors may make eyes uncomfortable, especially large areas of bright colors. But you already have a favorite bright color, so refer to the above design and use bright color-set the key part of the title to bright color, so that visitors can identify the theme of the article at a glance. This method can help the audience quickly understand the main contents of the leaflet, and can also be applied to some key contents of the leaflet, such as time, title and so on. This can not only prevent your audience from missing any important information, but also make your work pleasing and interesting.

Design color illustrations

This is a leaflet designed for the "Goodbye Flamingo" animal protection organization in 2020. The main color of the design is green, and a large number of illustrations are used in the overall design to outline a vibrant ecological environment. Although this design will take designers a lot of time to draw illustrations, the effect is very unique and vivid, and will soon leave a deep intuitive impression on the audience. Do you want to design a leaflet for a charity event with a certain theme? Then design an illustration, which can make your audience feel these strong atmosphere! Make it bright and moving with bright colors!

Add black and white

A bright and bold palette is not just made up of bright colors. Adding white and black to these bright colors will make your work harmonious and balanced. Use a killer when mixing colors, just like the design of this promotional leaflet for discounted fruits. Use black and white to suppress bright colors to highlight the theme, and you can also design flyers that people can't put down! When designing your own flyer, all colors should be within your consideration, including white and black, and try to make the proportion of each color harmonious.

Try monochrome

I like the simple and pure flyer design above. He combined beautiful white border fonts with monochrome basemaps to create a very eye-catching work. This method is also suitable for photos with poor pixels. If I want to deal with some low-quality photos, I usually use one or two filters to turn these photos into monochrome, thus creating different visual effects.