How to use news communication theory to discuss the function of slogans

The most basic function of news headlines is the prompt function, that is, revealing the news content, serving as a guide and disseminating information. High attention should be paid to these two aspects when producing headlines. If the title focuses on the dissemination of information and ignores the guide, it will inevitably lead to readers being bored, and the title will become more and more complicated, substituting the title for the text. On the other hand, if the title only focuses on the guide and ignores the dissemination of brief information, it will also not satisfy the readers' need for information. needs.