Why do you say you can never really own a Patek Philippe?

We have to obey the advertiser's whimsy.

The life of a watch must be longer than that of a person, so no matter which watch, you can't really own it.

You can never really own a Tissot

You can never really own a Longines

You can never really own an Omega

You can never really own a Rolex

You can never really own a Blancpain

You can never really own a Baoji

You can never really own a GO

You can never really own a Rolex. Block Lange

You can never really own a swatch (plastic takes a long time to degrade)

You can never really own a Tudor

You can never really own a BMW

You can never really own a bed

You can never really own it. . . .

you can fill in any blanks. . . . . . . . . . . . . . . . . . . . . . .

Patek Philippe used this advertising word, but other brands don't use it. The communication effect is outstanding and it has become a classic advertisement!

You can never really own your house (7-year property right)

When one day everyone is hanging on the wall, and once material things still exist, no one can own them.

I'd like to say that life is too short to live in the present, not to care about eternity, but to care about what you once had.

Founder and owner of Patek Philippe: As you may know, the brand name of Patek Philippe comes from its founders Antoine Norbert de Patek and Adrien Philippe. However, you may not know that Patek and Mr. Philippe were in charge of the company only from 1839 to 1932. In 1932, two brothers, Charles Stern and Jean Stern, who owned a high-end dial factory in Geneva (also a supplier of Patek Philippe's dials), bought the company. Since then, "Patek Philippe S.A" has been a family business headed by Stern family. Having experienced Henry and Philippe, in 29, Mr Thierry Stern took over as the president of the enterprise and became the fourth generation heir of Stern family

This shows the importance of the brand

"No one can own Patek Philippe, but only keep it for the next generation." This is Patek Philippe's classic advertising slogan, and Patek Philippe's success and outstanding advertising creativity have contributed greatly. The most important thing in this slogan is to highlight the advantages of your watch, that is, it is durable. In fact, this is also the advantage of mechanical watches. If you take care of them, you can use them for a long time. Patek Philippe's advertising language for this drama highlights this point, endows it with the meaning of "inheritance", and gives Biao Geng the eternal emotional appeal of "inheritance".

It is particularly worth mentioning that the protagonist of Patek Philippe's advertisement is not a common star, but a model who looks like an ordinary person. The advertisement shows the warm moments of ordinary bones or mother and daughter, thus touching people's inner care for their children, family inheritance and permanence of the product. This kind of affection between relatives has no national boundaries, so this advertisement is very well done, which makes people feel that owning a Patek Philippe watch has become a symbol of true watch lovers: either wearing it or collecting it, because its value is long and long.

Patek Philippe was founded in 1839 and has a history of more than 15 years. The brand is a watchmaker independently operated by the Geneva family in Switzerland, which is rare among Swiss watch brands. It has a long history, exquisite craftsmanship, independence and independence are the core concepts of the brand, and its products have always enjoyed a good reputation.

it's hard to imagine that an antique pocket watch will fetch a high price of 14 million at auction.

In Sotheby's auction house in 215, the ultra-complex pocket watch of Patek Philippe Henry Graves was sold for as much as 23.42 million Swiss francs (about RMB 14 million), creating a sky-high myth.

Perhaps its price lies in the fact that it is handmade by Patek Philippe watchmakers, which takes five years, has 24 complicated functions including perpetual calendar and minute repeater, * * * has more than 9 parts, and it is estimated that it can accurately tell the time to 21.

I always knew that Patek Philippe was expensive, but I never thought it could be that expensive.

Since ancient times, many celebrities have worn Patek Philippe. Queen Elizabeth II wears a Patek Philippe oval watch in platinum. In addition, there are 1 kings and 42 queens who love this brand, and Einstein, Madame Curie, Charlotte, Blunt and Pyotr Il'yich Tchaikovsky are also loyal fans.

its nobility has lasted for hundreds of years, and it also has the collection value.

At the Geneva auction in 216, a steel-clad Patek Philippe chronograph with 15.18 million calendar was sold at a high price of 11,2, Swiss francs (about 75 million yuan). 1518 is Patek Philippe's first chronograph perpetual calendar, and 1518, a steel watch, is the rarest among them. At present, there are only four steel cases 1518 in the records.

Patek Philippe Ref.578P white gold watch with black disk was auctioned in new york by Andy Gulen in 217. This watch was launched on January 7, 21. It is a self-winding minute repeater with a platinum Patek Philippe buckle, which is very exquisite and elegant, and the transaction price is 299, US dollars (about 1.99 million yuan).

collectors love patek Philippe. There are also business tycoons who play rap, follow the trend, love Patek Philippe, and even give gifts to beautiful women.

Although not everyone can understand the "noble" pp symbol, people who know a little about watches know that you are wearing Patek Philippe, and most of them are distinguished.

It's not surprising that the business tycoon Dai Patek Philippe shows his identity, but his financial resources. 85-year-old financial tycoon George? Soros, wearing Patek Philippe Aquanaut series 5167A-1 all the year round, the price is 141,7 yuan; Black embossed dial, gold three-dimensional block coated with fluorescent coating; Equipped with 324 S C movement, the waterproof depth can reach 12 meters.

Baidu CEO Li Yanhong also wears the same Patek Philippe watch, which is quite in line with their pursuit of low-key personality.

not only that, but also those hip-hop bosses who love to show off love Rolex and Patek Philippe. Patek Philippe in 18k gold is noble and imposing.

the Nautilus series 5711/1R-1 watch with 18k gold on Mr. Kan's wrist costs 381,9 yuan; Simple chocolate dial, equipped with 324 SC automatic movement, waterproof depth up to 12 meters.

The famous Future wears a Patek Philippe 598R-1 watch, which costs about 4,473 million yuan. The 18k rose gold case is glittering, equipped with CH 28-52 C movement, and the full string power is stored for 55 hours, and its precise operation can be seen through the sapphire crystal bottom.

Wilber Pan also wore the same Patek Philippe 598R-1 watch as the Future in Hip Hop in China, and it was quite fashionable with a famous brand.

Those hipsters who love watches can't get a Patek Philippe without it. I feel that life without a Patek Philippe is not perfect.

Lu Han openly aired her watches, and directly posted her own Patek Philippe Nautilus 4th anniversary watch Ref.5711/1p on Instagram, with a price of 855 million yuan, limited to 7 watches in the world, and each watch has a unique number, which is not only that, but also extremely difficult to buy. The case is made of solid PT95 platinum; A flawless top wiesel diamond is embedded in the bezel at 6 o'clock; Equipped with Caliber 324 S C movement, the waterproof depth can reach 12 meters, and the power storage is 35~45 hours.

As a fan of Patek Philippe, Ed Sheeran is just a watch. Wearing a Calatrava aviator travel time watch Ref. 5524 on the wrist with the flower arm tattoo, the price is about 41, yuan. Exclusive patented travel time device, which can simultaneously display the time in two different time zones; Adopt wide local time hands, large Arabic characters and slim second hand with fluorescent coating; Equipped with Caliber 324 C Fus self-winding mechanical movement.

This Nautilus series almanac 5726A-1 is also good, and the price is about 3, yuan; Dark gray round dial; Equipped with Cal.324 S QA LU 24 H movement, 45-hour power reserve.

Men also chose Patek Philippe as a gift, which not only won the beauty's heart, but also made them appear to be rich. However, the gift giver doesn't care whether it is expensive or not.

Brad Pitt and Angelina? When Julie got engaged, she lavished $39, to customize the Patek Philippe Minute Repeater Ref.7R as a wedding gift. This is a unique Patek Philippe women's watch, made by hand, which can simulate the chime of Big Ben in Britain.

Jin Dong, the crazy wife, gave a 32, Patek Philippe chronograph series with complex functions to Li Jia.

If you are still living hard, you will be able to afford Patek Philippe one day!

What Patek Philippe means by this is that his watches are of good quality, which can not only be worn for a lifetime, but also passed on to the next generation, even the next generation.

Of course, these are all marketing methods, but they are very successful. Coupled with the high auction price of many antiques Patek Philippe in the auction, people sometimes have this illusion-this brand can be a family heirloom, and it will be a treasure of children in a few decades, and it can be sold for a lot of money.

Of course, if Patek Philippe can continue today's momentum and watches can continue as luxury goods, then it is still possible to buy a Patek Philippe.

but if you want to get the price at today's auction, you really don't just buy one in the store. You have to buy the one that is scarce today.

For example, let's see how Biver, the boss of LVMH Group, bought Patek Philippe for his own son.

this 516R is an orphan watch donated by Patek Philippe for the 29 Only Watch charity auction.

Only Watch charity auction is held once every two years, and each watch brand donates a unique watch for auction.

all the proceeds from the auction were donated to Monaco Association against muscular dystrophy (AMM) for medical research on Duchenne muscular dystrophy.

The first session was held in 25, sponsored by Prince Albert II of Monaco Foundation. It was originally held together with Monaco Yacht Show, and later it became an independent event.

The auction was assisted by Christie's, Antigulen, Fuyisi and other big watch auction houses free of charge, and the expenses for hosting the auction and exhibition were controlled within 1%.

29 is the third year, and the price has not gone crazy. Although this 516R was the king of the year, the auction price was only 53, Swiss francs, which was not as huge as millions later.

after the auction, the Stern asked Mr. Biver whose name was written on the birth paper of Only Watch, and Biver replied "Pierre", Biver's youngest son who was only 14 years old at that time.

This is actually the first half of an advertisement. The original words said: "No one can really own Patek Philippe, you just keep it for future generations". But this advertisement is very classic, and many people believe it. It's a bit like "a diamond lasts forever, and one lasts forever". I don't know how many women brainwashed this advertisement.

So, sometimes watch quality is one thing, and marketing packaging is another. The two should be fully combined to make the brand bigger and stronger. The era of "the fragrance of wine is not afraid of the depth of the alley" has long passed. In today's society, the fragrance of wine needs to be publicized, and sometimes publicity is more important than the product itself. Of course, Patek Philippe itself is a good watch, otherwise it would not be sought after and affirmed by so many people even if it broke the sky.

Patek Philippe is one of the few independent watch brands, which was founded in 1839. At that time, China was almost on the verge of an opium war. Patek Philippe has an annual output of about 5, pieces, of which quartz watches are also produced in small quantities. Patek Philippe is ahead of many watch brands in terms of design, movement quality and complex functions.

before Vacheron Constantin's 5726 was born, almost all the most complicated timepieces were monopolized by Patek Philippe. Patek Philippe's auction market has always been among the best. And some of its marketing strategies have also hung the appetite of many people. Some watches can be bought not only with money, but also with a "ticket" to the world of Patek Philippe and sufficient patience. Therefore, in the watch world, Patek Philippe can make watches and do business well, so it can last forever.

First of all, this is an advertising slogan, and it is a relatively successful advertising slogan. The full text of this advertising slogan is like this: "No one can own Patek Philippe, only not.