What does Chow Tai Fook mean by subtracting 40 from the first gram?

Chow Tai Fook's first gram MINUS 40 refers to Chow Tai Fook's preferential promotion activities for gold products during major festivals or celebrations. Specifically, if the purchase weight is below 5g, the 40 yuan per gram of gold price can be reduced at the first purchase; If the purchase weight exceeds 5g, the subsequent price per gram of gold can be reduced or exempted from 50 yuan. This kind of preferential promotion can attract consumers to buy gold products, thus enhancing the sales volume and brand awareness of Chow Tai Fook.