How to write an article about WeChat marketing

First of all, as an official WeChat account, you must have something that can make people live. You attract people, but when others see it, your official WeChat account has no content, so fans won't stay for long.

The so-called content includes the following points:

1. When selling products, product pictures don't require how beautiful they are, but at least people will have the impulse to take a look at them immediately. At the same time, the product details page should be as complete as possible. If you have time and energy, you can make several major products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will increase by at least 50%.

2. Have your own unique style. Whether it's color or overall style, you should do it with your heart. Don't just bring some messy pictures to lower your level. If you need to know more about the operation of WeChat,

3. There are also regular preferential activities. Fans are willing to stay, there must be some benefits. If you don't do anything for ten days and a half months, fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it will be difficult to run away. If you need to know more about the operation of WeChat,

5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to your store homepage; For example, put the service class and interactive class pages into a menu item; For another example, the acquisition of the menu name makes people unable to understand what it is for at first glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; It interacts with fans and belongs to another category; It is prompted by some shopping help, and it belongs to the same category. Otherwise, when fans see menu items that only you can understand, they will be at a loss, and they will think that the content of your official WeChat account is very confusing and have a bad feeling.

Do your basic content first, and the next step is to promote adding powder. Don't believe the myth that friends circle sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group will be kicked out directly after sending a link or QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Wasting time. Affect the feelings between friends.

The effective methods that can be taken are as follows:

Offline promotion:

1. Promote offline cooperation.

This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Search the latest spending power survey to find out. College students usually have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some clubs in the school to do some activities, such as talent contest and welcome party, provide some clothes, do a fashion show and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. This kind of vermicelli is generally of high quality, and the input cost can be increased or decreased in time with the effect, which is very flexible. For those who sell other products, please use the method of giving inferences by analogy. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way and meet the tastes of fans, the method that suits you can be copied continuously. If you need to know more about the operation of WeChat,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some entertainment activities will also bring different effects. For example, ask two or three people to dress up as cartoon characters, and friends in the park (or playground) can ask them to pose some shapes (even sing or perform) and post slogans such as "scan the code and send a group photo". On the one hand, the cost will not be too big, on the other hand, fans pay attention to you in a happy atmosphere, which has unique significance (taking a group photo), so the possibility of leaving is very small.

Online promotion

1. paid promotion method.

If the official WeChat account is not opened for too long, and the number of fans in the early stage is particularly small, you can try to pay first. First, don't rush to invest in some so-called "top ten WeChat promotion platforms" or something. I have tried to find some cheap and easy-to-use WeChat promotion platforms on the Internet before, but after observation, you will find that these WeChat promotion platforms have only recently developed and are very imperfect, and some of them are even later than the opening time of your official WeChat account. A careful observation of some of their "cooperative account resources" shows that the cost of a little effect is staggering, and thousands of people can't move it. When others are local tyrants? Other expenses are slightly lower, regardless of the effect, just the content sent by those accounts, there is a big problem. I have seen many so-called "large sizes" with acceptable fees. The published content is full of less interesting content and has been forwarded for many years, and others are tired of it. Do you think fans will really watch what they can't stand? Will you watch your advertisement after reading it? No. Therefore, when the industry is still in a chaotic stage, it is best to choose carefully!

2. Non-paid promotion methods.

For operators with limited funds, there are many ways.

First: Let's not talk about the general promotion such as forum posting. If you simply send a link and a QR code, it will take a few minutes. So, what should be done? As far as post bars and forums are concerned, everyone is just bored for fun. If you always advertise, how can you not be annoying? So, first find the category you are good at (for example, you are good at food, and the products you operate happen to be related to food, then you can write some relevant manuscripts with your heart, and then embed the information of the official WeChat account, such as embedding your own official WeChat account information in the introduced pictures, so that others can see it without causing resentment.

Second: Write some articles on the recent hot topics (events). One thing to note here: Although your ultimate goal is promotion, don't treat readers as fools. At present, under the bombardment of advertisements from various channels, readers are super immune to articles that are purely advertisements (or have no substantive content). If you don't leave your product and the official account of QR code WeChat, readers will not be interested in reading. Therefore, the prerequisite for the success of this method is that you must write with your heart and provide some value. For example, in an article, you should have your own opinions and unique opinions, which can even arouse the readers' * *. In this way, even if the readers see an advertisement in your article, they will gladly accept it, because you have satisfied the readers' interests first, and you are writing words (or making your own works) with your heart. If you need to know more about the operation of WeChat,

It would be better if we could do something more exquisite (combining pictures and texts). This is more suitable for fans to share and spread.

Similarly, the principles of content selection are as follows: first, it should be interesting, interesting or original. In short, it should be suitable for dissemination and sharing, and the core point is "content". Second, the content should not be "vulgar", otherwise the level of fans you attract will not be too good, because they may just come in because of your sensitive pictures and sensitive words. You should know what your brand positioning is, what level of content you provide and what level of fans you attract.

3. Team work.

Due to the unique closure of WeChat official account (only fans can take the initiative to pay attention), it is a good idea to use the power of peers. Don't underestimate this power. After the first joint activity, the growth of fans will definitely usher in a small climax. It is a win-win method to find some official WeChat accounts with horizontal business (that is, there is no intersection with his own business, or fans will be taken away carelessly ~), find the person in charge (I believe that friends who can successfully apply for or operate official WeChat accounts will be able to contact other official WeChat account leaders ~), and discuss joint promotion plans (such as doing a large-scale online activity together). ), and help each other and keep warm.

Finally, I want to emphasize that you should never be promoted for the sake of promotion. When someone says to you in a questioning tone, "What is the connection between this article and our products? When "why is our product not introduced in the article", please tell him rationally and confidently that in the era when content is king, we have long stopped buying advertisements.