Bank’s Spring Festival activity planning plan (two articles)

Chapter 1: Bank Spring Festival Activity Plan

1. Spring Festival Couplet Sending Activity at the End of the Year XX

Activity Theme: Spring Festival Couplets Distribution by Famous Artists, Millions of Red Envelope Blessings

Activity time: February 8-February 15, 20XX

Activity target:

1. Old customers who have made transactions in the early stage:

2 , Customers who registered their intention in the early stage:

3. Customers who called and visited in the early stage:

4. Customers who came to visit during the event.

Activity location: xxx sales department

Activity content:

This activity is mainly divided into: famous artists writing Spring Festival couplets on site, following the Customers can choose Spring Festival couplets by themselves, and old customers can receive glutinous rice as gifts

Activity process:

All staff should be ready before 8:00 to prepare for the reception;

< p> 8: 10 The sales department opens the equipment on site to create an atmosphere;

8:30 The famous calligrapher starts writing Spring Festival couplets on site (you can write a small part first and display it, and later it can be determined according to the on-site situation);

8:30 The registration and distribution of Nuomi for old customers begins.

Activity details:

What is the execution plan for maintaining order on site? Do a good job in distributing and registering gifts (glutinous rice); do a good job in receiving new and old customers; use the on-site atmosphere to grasp the transactions of new customers

Event materials:

Background board (made in conjunction with the event site), X display rack (preferential policy)? Rainbow door (banner)? A set of audio equipment

Pen, ink, paper and inkstone, Spring Festival couplets on red paper, desk

Gifts: glutinous rice, Spring Festival couplets, handbags (project leaflets, playing cards, paper boxes)? Customer registration form, gift distribution registration form

A large inkjet cloth is installed in the old sales office to promote Spring Festival couplet activities.

Activity budget: (omitted)

Part 2: Bank’s Spring Festival activity plan

1. Activity time

New Year red envelopes, Citizens exchange banknotes. The Spring Festival is approaching. In order to send out red envelopes containing new banknotes during the festival, the number of citizens going to banks to exchange new banknotes has increased significantly. Taking this as an opportunity, from 30 days before the Spring Festival to 15 days after the Spring Festival, we will promote the event, customer card opening, customer service period, and conduct training for branch staff during this period, including details such as the use of online banking, the use of mobile banking, and precautions. . Focus on promoting the use of online banking and mobile banking related services to young customer service, allowing them to apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

2. Purpose and significance of the activity

The so-called peak season marketing refers to commercial banks taking advantage of the relatively concentrated market financial resources during specific periods (such as the Spring Festival, May Day, etc.) to Increase marketing efforts to achieve extraordinary development in the short term, thereby capturing a larger market share. As a business strategy for banking institutions at all levels to develop their business, peak season marketing can play an important role in promoting the rapid growth of banking business.

After peak season marketing, a group of loyal customers should be cultivated. The vast majority of consumers' requirements for banks are to look good, be faster, and be safer. The vast majority of consumers want banks to look good, be faster, and be safer. The most ideal way is to divert retail customers by continuously improving the related functions of ATMs, online banking, and especially mobile banking to achieve high-efficiency services. The most important thing is to continuously meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The focus is to continuously strengthen the functions of bank ATMs, online banking, and mobile banking to meet the growing needs of customers. First, ATMs have strengthened related deposit and withdrawal services and the security of withdrawals; second, online banks have focused on strengthening connections with relevant mainstream shopping websites. For example, when using Dangdang Rural Commercial Bank to pay bills online, customers cannot find how to pay, and have to make customers pay for other services. Dependence on banks is not conducive to cultivating customer service loyalty and dependence; thirdly, with the gradual popularization of smartphones, special promotion of mobile banking functions should be strengthened so that users can handle related services anytime and anywhere.

At the same time, through this event, we will vigorously publicize so that users can understand that mobile banking can transfer money, and can convert between regular and current accounts, and gradually improve the relevant details of Chongqing water, electricity and telephone bill payment, so that customer service will not be kicked out. Users can use their mobile phones to pay related fees: Fourth, gradually improve the operation page of mobile banking so that users can experience quick and easy-to-understand services: Gradually improve the function of mobile banking that allows transfers anytime and anywhere, not limited to after 4:30 p.m. Functions that can transfer money, such as Alipay-related functions, can transfer money anytime and anywhere, and the money will arrive quickly: Fifth, improve the software of Chongqing Rural Commercial Bank’s mobile app, strengthen the relevant publicity of the Rural Commercial Bank’s mobile app, and meet the relevant needs of users.

3. Event location

Relevant merchants in the sub-branch’s districts and counties, relevant departments of each sub-district and town government, and relevant personnel of district and county bureaus and institutions.

4. Implementation plan

Use door-to-door services such as "New Year red envelopes and citizen banknote exchange" to provide services to relevant merchants in districts and counties, relevant departments of each street and town government, Relevant personnel from district and county bureaus and institutions will visit and register customer information. The branch staff held "new small notes" and used the service method of helping customers "exchange new money". They also carried appropriate promotional materials, including couplets, blessing characters, aprons, etc., and once again conducted on-site visits to relevant personnel to verify customer information and implement customer instructions. Regarding the specific situation of using rural commercial banks' services, we should focus on publicity and public relations for customers who have not yet used rural commercial banks. We should take advantage of the convenience and fee discounts of rural commercial banks and strive to interview relevant personnel to have a rural commercial bank card.

Focus on promoting relevant convenient services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on introducing related businesses. When opening a card, you must open a free one-month trial SMS service for customers to ensure that customers can see account changes in real time. For young customers, online banking and mobile banking should be enabled to facilitate customer transfers and save handling fees.

Carry out free publicity services to relevant merchants in each street and town, relevant departments of each street and town government, financial departments, offices and relevant leaders of district and county bureaus and institutions. For relevant merchants in various sub-districts and towns, relevant departments of sub-district and town governments, district and county bureau agencies and institutions that have not yet adopted Rural Commercial Bank as the main bank, publicity can be used to attract customers to our bank to handle business. Around the Spring Festival, it is the period when the number of customers visiting the rural commercial bank's business hall is the largest. The TV media promotion of the business hall has a good publicity effect. When marketing merchants, you can recommend to customers that "handle business with our bank, we can help you with your business promotion for free, and can bring you better benefits during the holidays", standing on the basis of From the perspective of customer interests, we achieve the most win-win goal of cooperation between both parties.

5. Precautions for activities

Throughout the peak season marketing of banks in recent years, most of them have a single model, which is nothing more than launching a large number of preferential services, carrying out transaction fee concessions, customer networking activities, etc., lacking in Innovation is not attractive enough to customers; second, it fails to segment customers and does not understand the real needs of customers, which is often counterproductive; third, when selling products, it does not disclose risks responsibly and misleads customers. The bank's good reputation Inducing customers to purchase other financial products.

In short, with customer satisfaction as the goal, we will continue to improve the corresponding functions of rural commercial banks and continuously improve our service quality; we strive to meet customer needs with a pragmatic attitude and high-quality services, so that after peak season marketing Cultivate another group of loyal rural commercial bank customers.