What does vi application system include?

VI (Visual Identity System) application systems include: office supplies, production equipment, architectural environment, product packaging, advertising media, transportation, clothing and uniforms, flags, signs, signs, windows, displays wait.

System function:

The visual identification system embodies the most communicable and infectious part of the corporate identification system and is accepted by the public. Use a systematic and unified visual symbol system to enable the audience to quickly identify and recognize the corporate or product brand image.

The visual identity system provides overall brand recognition and a unified and complete visual image through "basic specifications" such as logos, standard colors, and special fonts, and "application specifications" such as office affairs, publicity identification, and outdoor environment systems. , the role of building a modern and international brand.

Extended information:

The importance of the content included in the vi application system:

1. Office supplies.

The design and production of office supplies should fully reflect strong unity and standardization, and reflect the spirit of the enterprise. The design plan should strictly stipulate the order of form arrangement of office supplies to form a serious, complete, precise and unified format of office supplies.

2. External architectural environment.

The external architectural environment design of an enterprise is the visual representation of the corporate image in public places. It is an open and distinctive group design and a system that marks the appearance and characteristics of the enterprise.

3. Internal architectural environment.

The internal architectural environment of an enterprise refers to the internal environment image of the enterprise's offices, sales rooms, conference rooms, lounges, and delivery rooms. The design is to implement the corporate identity mark into the corporate indoor environment, fundamentally shape, render and disseminate the corporate identity image, and fully reflect the unity of the corporate image.

4. Transportation.

Transportation is a fluid and open way of corporate image communication. Its multiple flows and instant memories build up the corporate image intentionally or unintentionally. Their movement and rapid flow characteristics should be specifically considered when designing, and standard words and standard colors should be used to unify the design effects of the appearance of various transportation vehicles.

5. Clothing.

The unified design of clean and elegant clothing in an enterprise can improve employees' sense of belonging, honor and ownership of the enterprise, change the mental outlook of employees, promote the improvement of work efficiency, and lead to strict employee discipline and sense of responsibility to the enterprise.

6. Advertising media.

Enterprises choose various media advertising forms for external publicity. It is a long-term, holistic, and highly promotional communication method that can be used in the shortest time and in the widest range at the fastest speed. Conveying corporate information is the main means for modern enterprises to convey information.

Baidu Encyclopedia-Visual Recognition System