What should be written in the publicity plan?

The publicity plan is divided into pre-event publicity and on-site publicity

A. Pre-event publicity

1. Flyer publicity

[Information Source]: Exquisite leaflets provided by sponsors (such as an introduction to the company and the latest products and event information of the merchants and locations) Questionnaire produced by the student union (the answers can be found on the leaflets)

[Publicity Locations ]: . . . . Three campuses in the east, west and south of the university

[Effectiveness evaluation]: It can deepen students’ understanding of your brand, have a good impression of your brand and automatically promote it

2. Banner Publicity: 0.8M*12M red cloth strips with painted characters (1-2 strips)

[Banner content] Such as China Mobile Zhu Jiang. . . . The college fashion show was a complete success!

[Hanging method]: It can be hung in three campuses at the same time, from the beginning to the end of the cooperation, which lasts about one month.

[Effectiveness evaluation]: Banners with long duration and large fonts can have a long-term publicity effect within a period of time and have a long-lasting impact on a wide range

3. Poster promotion

[Source]: Posters produced by the student union, highlighting sponsors or posters provided by merchants, and posted in prominent locations in the school. (Poster size: 100MM*80MM)

[Effectiveness Evaluation]: The exquisite pictures attract students' attention more and are closer to their lives, making this activity and merchants a hot topic during this period.

4. SMS promotion: publish announcements in the form of SMS, such as event time, venue, projects, etc. (2 to 3 times)

[Effectiveness evaluation]: Propaganda through SMS can let students know timely information to help promote product trends and offers, and it can also serve as a constant reminder.

5. Broadcast publicity: In the early stage and during the party, the Jiangsu University of Science and Technology broadcasting station will be used to promote the entire school, rendering the event and merchants in an all-round and multi-angle manner to highlight its focus.

[Promotion media]:. . . . University radio station. And you can request songs regularly (for about a week) in the name of the merchant.

[Effectiveness Evaluation]: Through the influential school radio station, this event and merchants will be rendered in an all-round and multi-angle manner to highlight the focus and timeliness of your company's products; at the same time, it can also trigger It can have a subtle effect so that students will remember your company's products unconsciously.

6. Large-scale billboard promotion; advertising billboards about merchants produced by the student union, focusing on the merchant's products on the page, and the content is provided by the merchant (250mm*200mm deep-painted picture).

[Source]: A billboard about your company produced by the student union, highlighting your company's products on the board

[Place of promotion]:. . . Poster board on Qinjin Road of the University (East Campus) (where people gather). And the poster board opposite the canteen in the West District and the poster board in the South District.

[Effectiveness Evaluation]: Eye-catching billboards and exquisite pictures will attract students’ attention more and be closer to students’ lives, making this event and merchants a hot topic during this period, improving your company’s Notability can also increase publicity and momentum.

B. On-site publicity

[Publicity method]:

1. Companies can come to the school to set up sites for publicity during the event. Our school can actively cooperate and provide corresponding help within the scope of not affecting the school's normal teaching activities.

2. During the interactive program, merchants can provide some small gifts to make the merchants closer to the audience.

3. During the party, VCRs about merchants will be broadcast simultaneously, allowing the audience to have a more intuitive understanding of your company's products (specific content is provided by the merchant).

4. For clothing promotion of the event, wear clothing with your company’s slogan and advertising slogans printed on it, such as 1-School of Electronic Information. Number of people.

[Effectiveness Evaluation]: On-site three-dimensional and vivid publicity can attract a large number of students to stop and watch. Setting up a point to buy your company's products can also have the effect of a "reality show" to make students remember your company. Buy the product naturally. Sending additional gifts on site can increase students' enthusiasm to participate and also have a hidden publicity effect, which is one of the best choices for a business. Video playback allows students to understand your company's products and services more intuitively. Small investment, big returns. This is a good opportunity for your company to further expand its market share.