What conditions do companies need to meet to participate in investment fairs?

1. Number of people

In investment promotion meetings, the more dealers come, the better. Generally, companies will have detailed requirements for participating dealers in terms of funds, vehicles, personnel, and networks. Business personnel must follow the company’s requirements when recruiting investment. The policy is to attract investment. Don’t let clothing dealers come to the wine products business. For dealers who have signed a contract, only one dealer can come to each area. For those who have not signed a contract, it is recommended to come to the county-level market at most and two to the city-level market. Three. Because there are too many requirements, some salesmen may not be able to recruit unfinished tasks and find people to fake them. It is not ruled out that some dealers take this opportunity to come for "free travel". These people not only increase the expenses for the company, but also may They will promote their "bad ideas" to other dealers. Therefore, whether the number of investors is good or not large, the number of people must be strictly controlled.

2. Atmosphere

The layout of the investment meeting site is recommended for the main streets: filled with flags promoting the company and hanging banners; rainbow doors, pillars, balloons, prize cars, promotional cars at the hotel entrance; inside the courtyard: all walks of life Congratulatory banners from the media, enterprises and institutions, lobby: product wall, inkjet wall, advertisements, roll-ups, display racks, company profile, conference site: product wall, inkjet wall, banners, the entire venue must ensure that dealers can see the company's products at any time The products and promotional slogans set off the atmosphere at the scene, making the dealers think that the company attaches great importance to this new product launch, and increasing the dealers' intention to cooperate.

3. Housing and catering

Housing and catering are the most expensive part of the entire investment promotion meeting, and are also the most likely to cause problems. The suggestions are as follows: unified registration and unified arrangement of housing to prevent some rooms from being dissatisfied but opening new houses. After the meeting, collect the room cards according to the registration form and make a mark so that some rooms are checked out and some are not, and it is not clear who has checked out and who has not. In the same region, those who have signed contracts and those who have not signed contracts should be arranged together. Dealers in the same area should not be arranged together (two at the county level and three at the city level). Catering will issue meal tickets uniformly and register them in the form for review after the meeting. , dining by ticket. It is recommended that meal tickets be issued uniformly with room cards, all staff will take turns to eat, and no one will be missing in all positions. All staff are strictly prohibited from drinking alcohol during the investment meeting, and dealers must also control the amount of alcohol they drink.

Four. Promoter Management

During the investment meeting, promoters wear promotional uniforms to represent the image of the company. It is recommended that promoters must be trained in advance and informed of corporate philosophy, corporate culture, meeting precautions, etc. During the meeting, promoters are strictly prohibited from walking around, talking and joking at will, and must pay attention to their image at all times. I once attended an investment fair. As soon as I entered the door, I heard two feeble "hello"s. There were several promoters eating melon seeds and chatting as if no one was around. Even the promoters couldn't manage well. How can an enterprise manage the market well? The management of promoters must be strict and meticulous.