200 points required: Name the company and franchise stores, preferably with slogans.

The name of a clothing store should be compatible with the style of clothing sold and can reflect the business positioning and the value orientation of the store owner.

Here are some clothing store names for reference.

Sophie's Shop Weekly Shirts

MM Shop

Clothes are beautiful, stylish, beautiful, tempting, and everything is smooth!

Qiushui Yiren! Fengxiu Weixiang

Pufang, Jinyi Hall, Yijinyishe, Jinse

Beauty Square

Corner, Kaka, simple, green apple, plus Clothes Station, Autumn Water Beauty, Special, Female Lily, Beauty of Four Seasons, Fantasy of Butterflies, Waiku, Legend of Dazzling Clothes, One-Fang Commune, Minnie Clothing

Left Bank, Hong Kong Point, NANA, Qianying, Yijia 1. Fashion Show, Red Rain Pavilion, Fashion Square

You and Me

What is it called a post station, a space, or a shop.

Kitado,

Unique

Notes on clothing store names

Avoid using polyphonic words

Use in naming Polyphonic words, like using rare words, will bring great inconvenience to people's calls, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings: XING (XING, HANG), SHENG (XING), CHONG (ZHONG), QIAN (XI), CHAO (ZHAO), etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.

Avoid bad intentions

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have your own whims. I want to register "Heroin" as a trademark and let consumers purchase it by name. Then you may enter the Trademark Office with great excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonym with drugs, it obviously violates the so-called principle of good customs and habits. Besides, the propaganda method is too poisonous! It is harmful to both others and yourself! Maybe you will reply: foreign famous brand perfume brands are more "poisonous", like "OPIUM" and "poison" (POISON)? Why do they Log in through a trademark? Why are all the beauties eager to try it? This can only be said to be because Eastern and Western countries have different customs and political styles. For example, nude swimming and nude sunbathing are allowed abroad, but in China, the relevant units will immediately determine that you "endanger moral decency" or "violate good customs" with the same meaning.

Avoid using partial characters

Trademark names are for consumers to call. The popularization of the wording should be taken into consideration. However, it is regrettable that some trademarks use different words in their names. There are also some very serious problems. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.

The reason why some people use uncommon words to name them is because they think whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.

A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words.

Avoid obscure meaning

Obscure meaning means that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

Enterprise and trademark names have functions such as indicating the nature of the enterprise and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it. The shop owner quickly added the sign "Lanxi Corporate Culture Service Co., Ltd." next to the store name to supplement it. What does "turning a stone into a sheep" mean? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming houses, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.

Avoid using unlucky characters

Unlucky connotations are a taboo in commercial naming because it not only creates bad associations with the owner of the name, but more importantly, it affects others' acceptance of the subject, whether it is a person, a company, or a product. , even politics will be affected. On February 18, 1987, "Reference News" reprinted a message titled "In order to seek luck, the Hong Kong Governor rectifies his name": "The Hong Kong government and London announced at the time that the 27th Hong Kong Governor was elected. The Governor-General, Sir William Wei, has changed his name to David Wilson. He will arrive in Hong Kong on the afternoon of April 19 to take up his new post. He will be accompanied by his wife and 18-year-old son. The new Governor of Hong Kong, who turns 52 on Valentine's Day, changed his name to "Wei Dewei" according to the Mandarin pronunciation. Many Hong Kong people criticized the wrong name: "Wei" and "Wei" are twin ghosts, and "wei" is a homophonic sound that symbolizes unlucky. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. A spokesman for the Hong Kong government explained that the above-mentioned new name was adopted mainly because the Cantonese pronunciation is closer to his English name. The name Wei Yixin represents trust and protection, and Yi also means energy. "It's unbelievable that an unlucky name is related to people's acceptance of an official, which shows the huge impact.

For a product, an unlucky name means it will lose a lot of popularity. Business. It is said that there was a sales war between "brandy" (France) and "whiskey" (British). As a result, more than 4 million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold. It's only a fraction of "brandy". In terms of quality and popularity, "whiskey" is no worse than "brandy", so why did "whiskey" fail so badly? After investigation and analysis, the problem lies in the Chinese translation of "whiskey". "? Even whiskey is afraid of it, who would want to buy it? And look at "Brandy", what a poetic and endearing name. From this example we can see that when people buy things, they are not simply buying them. When shopping, you are still buying an invisible thing, which is auspiciousness.

Avoid similarities and similarities

It seems to be a common problem among Chinese people that you choose a three-character brand. , I try to use the same word as you, so as to confuse consumers. You are called "Yikang", and I am called "Xkang": you are "Qixing". , then I will become a "× star". The above is the same and similar method as Wenwenya.

What's even more disgusting is that some people just try to confuse everyone with you. ). The service marks of several brands of washing powder are very "self-disciplined", which can not only completely distinguish themselves from others, but also establish a unique brand style. , "Lion King", "Tide", "Vitality", "Panda", etc., all have the same understanding of each other (no word in the brand is similar or identical)! And among VCD machine brands, It is obvious that the two brands "xx King" and "x Da" are too similar to each other, which can easily confuse consumers.

One of the naming methods: the method of thinking and enlightenment<. /p>

The second method of naming: the phonetic naming method

The third method of naming: the conceptual naming method

The fourth method of naming: the psychological expression method