Theme scheme of gold shop 520 activities

Theme scheme of gold shop 520 activities

In order to ensure the smooth development of activities, it is often necessary to prepare activity plans in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the activity. So how to make a scientific activity plan? The following is the theme scheme of Jindian 520 activity organized by me for reference only. Welcome to reading.

Jindian 520 activity theme scheme 1 activity purpose:

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Activity time:

May 20(th)

Activity theme:

Silent years-true love lasts forever

Subject description:

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Location:

Storefront and surrounding areas

Thematic communication performance:

Run through the activities and form the main performance.

Effective interactive explanation and content exchange.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Activity content:

I am happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.

On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.

Send a rose.

1, table tennis exhibition

Theme: The Secret of Attraction

Award: Most Attractive Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

1) When "Yuan" comes.

Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award: the most beautiful encounter award

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Awards: Best tacit lover award

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Person in charge: on-site host

Competition supervision: on-site customer registration or random selection.

The winner can get a beautiful diamond ornament from the company.

Theme scheme of Jindian 520 II. Theme of the event

"Heart to Heart Star Wish" makes a sincere wish through romantic stars, and continues the fate of past lives with him or her.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

May10-May 20th

Fourth, the venue

Jewelry selling point

Verb (abbreviation for verb) organizer

Jewelry Co., Ltd.

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of _ _ jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May _. Be sure to leave your contact information! We will help you convey your love to him/her.

(Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

The background theme scheme 3 of Jindian 520 activity:

Romantic Valentine's Day is the best time for men and women to express their love, and jewelry is the best gift to express their love.

Activity theme:

Xiang yue Jia Rui romantic life

Activity time:

May 65438-May 20, 2002

Activity content:

Yellow platinum:

1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.

Diamond ornaments: 10% off the audience, love forever.

1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.

"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)

Where there is love, there are miracles.

If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.

"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.

3." 1 1 Don't give up "

Diamond Jewelry offers a special package of "1 1" to let you experience different love.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: You can send text messages in the early stage of the activity (about 20,000 per store, two stores together. )

4. Online publicity

5, DM single publicity.

Theme scheme of the gold shop 520 activity 41. Activity time:

May 65438-May 20, 2002

Second, the theme of the event:

Dragon Boat Festival "chain" knot customer heart

Three. Activities:

1, "chain" knot customer heart:

May1February-May 20th, if you buy more than 3,000 yuan plus 5 1 yuan, you will be given a chain of 18K.

(Su Jin does not participate in preferential activities)

2, the Dragon Boat Festival old things for a new look:

During the Dragon Boat Festival, customers can take their previous jewelry to the jewelry store/cabinet for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-jewelry stores/cabinets can also participate) to make all jewelry "brand-new".

Four. Publicity and promotion of activities

Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".

Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.

Make posters or exhibition stands for pre-store activities, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for joining partners.

Activity budget of intransitive verbs

1, and the publicity cost is about 3000 yuan;

Exhibition frame: 85 yuan;

2. Total: 3000+85=3085 yuan.