What does the sign on the refrigerator mean?

In the freezers of shops or supermarkets, we can often see various signs posted on them. These signs are not only for beauty, but more importantly, they are a way to convey information. For example, a red sign says "hot pot ingredients", so there are ingredients needed for hot pot in this freezer; The green sign says "vegetables and fruits". There are all kinds of vegetables and fruits in this refrigerator. Therefore, the sign on the freezer is to facilitate consumers to find the goods they want to buy more quickly.

The signs on the freezer have various colors, which can be generally divided into red, green, yellow, blue and purple. Signs of different colors represent different meanings. For example, red signs are usually used to identify ingredients needed for perishable food or chafing dish, yellow signs are usually used to mark drinks or dairy products, and green signs are further subdivided to identify vegetables, fruits, fresh seafood and meat. In short, the color of the logo is not chosen at will, but there are rules to follow.

The biggest advantage of using the logo on the freezer is that it can quickly transmit commodity information and let consumers find the goods they want quickly and accurately. This can not only improve the purchasing efficiency of consumers, but also improve the sales efficiency of enterprises and reduce marketing costs. In addition, the unification and standardization of logo colors can also enhance brand image and consumers' goodwill. Therefore, the logo on the freezer has a positive role in promoting the sales level of products and the brand image of enterprises.