Decorative design illustrations-What are the main styles of modern illustrations?

What are the common illustration artistic styles in fashion design? Can you elaborate?

1. Pop style

Pop style illustration art appeared and became popular in the 20th century, mainly through the creative techniques of commercial art, forming a fusion A new art style for popular culture and commercial art. At the same time, the relatively exaggerated cartoon images, newspaper print forms and humorous slogans in the Pop style all combine to form the unique characteristics of the Pop style, and the artistry of the Pop style is very strong [3]. Andy Warhol is one of the most outstanding figures who contributed most to the expansion of Pop style in the field of clothing design. He pioneered the use of paper, plastic, and artificial leather as basic materials for clothing production, and included them in his illustrations. In order to subvert the traditional design concept, it has distinctive features such as bright colors, avant-garde design concepts and bold color selection. To this day, Pop style illustrations still retain many similarities with Andy Warhol.

2. Abstract style

Usually, abstract style works generally use geometric points, lines, surfaces, circles, triangles, and squares as the main body for in-depth creation, and have unique characteristics in creative style. Typical abstract characteristics. Mondrian was one of the relatively successful early figures in abstract style works. His abstract style creation method was relatively unique, focusing on the use of various rectangular patterns as illustration content, and this type of illustration art form had a profound impact on abstract style. Take the work "Red, Yellow, and Blue" created by the famous French abstract style fashion design master as an example. This work is deeply inspired by Mondrian's abstract style and uses lines, triangles, and rectangles in a variety of colors to give the audience a unique art appreciation experience. Feel it and give the work a strong sense of visual impact and novelty.

3. Representational style

Concrete style is different from the two styles mentioned above, and its graphic features are generally realistic and lifelike. Furthermore, the presentation of lines in figurative style works is relatively direct, and decorative generalization, exaggeration and deformation can be carried out to enhance the color sense of the work and highlight the simplicity and sophistication of the work. Take the famous Italian fashion designer Miuccia Prada as an example. She once had the ability to use illustrations directly in fashion design creation. She can fill her costume design works with illustrations, and her works focus on carefully and delicately creating character shapes, highlighting the The color and splendor of the work[4]. In addition, the lines displayed in the figurative style are relatively elegant, which can give the audience a psychologically dreamlike experience. Especially when used in clothing design, it can effectively improve the sophistication of the design work and give the design work a flexible beauty. What are the common styles of illustrations?

1. Fashion style illustrations

Whether it is Japanese or European or American, generally they do not choose particularly bright colors, but mostly fresh and elegant ones. Especially the colors common in nature and daily life are the main ones. Because this type of color is more durable, you won’t feel aesthetic fatigue even if you stare at it. We also need to pay attention to this when processing such paintings

2. Humorous style illustrations

It is more common to use exaggerated techniques, which is very common in European and American styles. .

The choice of colors is also quite exaggerated, making people laugh at a glance -

Of course, in the Japanese two-dimensional style, there are also many excellent funny and humorous illustrations, which generally tend to be more cute and Q The characters in the version, especially the chubby face and round eyes are its iconic features -

3. Aesthetic style illustrations

This is the kind of picture that is quiet and peaceful For students who are accustomed to big scenes of fierce confrontation, if you occasionally watch some such works, you will feel that your whole body and mind have calmed down.

In terms of color, generally speaking, they are based on bias. Neutral and cold main colors are the most common. The characters generally do not have too intense movements. Sometimes the characters are even abandoned in order to create a quiet atmosphere. Of course, in order to avoid the picture being too dull, some dynamic effects are occasionally added. Elements break up the picture

The rain in the picture has this feeling of "movement in silence" -

The shooting stars in the distance are not too conspicuous, which also increases the visibility of the picture. Look at sex -

4. Realistic illustration

Should it be the most common style? Just draw whatever it is, and express clearly what needs to be expressed most. , need I say more?

5. Q version style illustrations

Everyone is really familiar with Q version, right? Product packaging, page design, game characters. ..Whether it is two-dimensional or European and American, various big-headed doll-like shapes will never go out of style. That either naive or innocent expression can really make people melt——

6. Mechanical Technology Illustrations

Heavy steel and gears, motionless The architecture, as well as the designed inner cuts...these are frequent visitors in the mechanical and technological style. Different from the small and fresh products we are exposed to, mechanical technology does not have so many fancy colors. Generally, three or four colors are enough. Some even use black and white to solve the problem

Designers like this simply solve the problem with almost only black and white. But the effect is amazing——

The colors are not rich, but the solemn and majestic momentum is at least very successfully expressed——

There are many Japanese styles. This kind of painter, paired with the young lady, creates a "cute contrast". Anyone who has played "Girls Frontline" recently should be familiar with this painter, right?

7. Decorative style illustrations

Most of them are mainly decorative content, paying more attention to the processing of lines, and are more flexible in color matching, including those that are more elegant

and those that are more eye-catching—

8. Image synthesis style illustration

In our tutorial a while ago, we once told you that many commercial projects usually take one month, such a short time , it is impossible to give you a long time to describe some details in detail. At this time, pasting materials is a very effective method. We also have a saying called "half P and half painting".

In many conceptual designs, this method is also frequently used, especially sometimes when designers want to determine whether it is appropriate to add trees or buildings in a certain place, but it is too time-consuming to draw it directly. time, just take it directly from the photo at this time

In addition to concept designers, many two-dimensional painters now also use this method, such as the following illustration of a young lady - a modern illustration What are the main styles?

Realistic style is a unique expression technique that can be combined with photography style to bring a more realistic feeling. It can also be based on realism by adding exaggeration, blurring and other artistic techniques. Increase infectivity.

Abstract style design is also produced by designers in order to achieve a certain visual effect, paying more attention to the expression of inner thoughts and emotions. Make readers think and give full play to readers' imagination. It not only plays the role of disseminating information, but also strengthens readers' subconscious communication.

In product graphic design, many companies with children as their main consumer groups use cartoon-style illustrations to increase affinity, and there are also some decorative illustrations, such as interior design background walls. Achieved a strong decorative effect. Also added some nice things. Modern society is developing rapidly, and many designs convey a joyful atmosphere, especially some advertisements and fashion magazines. There are also exaggerated character shapes, bright colors, etc.

The role of illustrations in graphic design is irreplaceable, so graphic designers cannot learn by just seeing and doing. They must practice more. Also, during the learning process, try to ensure that you finish one before learning another and stay focused. It is recommended to add this to your daily plan, maybe not in the morning, but be sure to choose a fixed time and stick to it, you will definitely see results.