Core mission 2022 slogan

First, partnership; Second, honesty; Third, personal value; Fourth, achievements; Fifth, personal responsibility; Sixth, free enterprise.

Boeing's core values: always be a pioneer and pursue perfection. The core values of Procter & Gamble are leadership and ownership.

Pepsi's core values: pragmatism, openness, pluralism and tolerance.

Dell's corporate values: Dell unites all Dell people by attaching importance to facts and data and building a belief in being responsible for results.

Dupont's core values: safety, health and environmental protection, business ethics, respect for others and equality for all.

Philips' core values:

Customer first, keeping promises, giving full play to talents, uniting and cooperating. Ford's core values:

Customer satisfaction comes first, producing cars that most people can afford. Toyota's core values:

Be consistent from top to bottom and serve; Development and creation, industry serving the country; Pursuing simplicity and surpassing the times; Fish are friendly, just like a family.

Honda's core values: maximizing customer interests. HP's seven core values: We treat customers warmly; We trust and respect individuals; We pursue outstanding achievements and contributions; We pay attention to speed and flexibility; We focus on meaningful innovation; We rely on team spirit to achieve the same goal; We insist on honesty and integrity in business activities.

The core values of Henkel:

We develop more excellent brands and technologies; We are determined to achieve Excellence in quality; We strive to innovate; We support change;

The secret of our success lies in our employees; We promise to safeguard the interests of investors;

We are committed to sustainable development and corporate social responsibility; We communicate openly and actively;

We keep our tradition, an open family business. Whirlpool's core values:

Enter every corner of the world and every family with pride, enthusiasm and excellent performance.

IBM's core values:

Sincerely responsible, innovative and successful customers. Ericsson's core values:

Professional and enterprising, sincere respect and love and perseverance; Kodak's core values:

Respect for individuals, honesty, mutual trust, reputation first, Excellence, hard work and progress, and reward achievements.

KFC's core values:

People-oriented, customer satisfaction, communication and cooperation, clear rewards and punishments, and many opportunities. Coca-Cola's core values:

Free, unrestrained, independent control of their own destiny. Unilever's core values:

Treat employees, consumers, society and the world we live in with the highest standards of corporate behavior.

The core values of CE (General Motors) in the United States: go all out to promote customer success with great enthusiasm;

Regard the quality of "six suitable horses" as life, ensure that customers are always the first beneficiaries, and promote growth with quality;

Adhere to perfection and never tolerate bureaucracy;

Infinite working methods, always looking for and applying the best ideas without caring about their sources;

Pay attention to global intellectual capital and its providers, and establish diversified teams to make full use of it; It is an opportunity that change can bring growth, establish a clear, simple and customer-centered goal, and constantly update and improve its implementation;

Establish an exciting, informal and trusting environment that challenges the limits, rewards progress and praises achievements;

In order to show and always maintain infectious enthusiasm for customers, GE leadership needs four aspects (4-e): personal vitality to meet and cope with the speed of change, ability to create an atmosphere to inspire others, ability to make decisive decisions in the face of difficulties, and ability to consistently implement decisions.

Motorola's core values:

Noble morality and consistent respect for people; Overall customer satisfaction.

The core values of McDonald's:

People-oriented, high quality, service, cleanliness and value.

IBM's mission-whether a small step or a big step-must promote human progress.

IBM's values-achieving customers, innovation, honesty and responsibility.

GE Vision:-Make the world brighter.

Ge's mission: to improve the quality of life through technology and innovation.

Microsoft's vision (mission): computers enter the home, put them on every desk and use Microsoft software;

Ford's vision (mission): cars should enter the family;

China Mobile's mission: to create an infinite communication world and become the pillar of the information society.

Disney's vision: to become a global super entertainment company. Disney's mission: to make people happy.

Disney company values-pay great attention to consistency and detail description; Make continuous progress through creativity, fantasy and bold imagination; Strictly control and strive to maintain Disney's "magic" image.

Boeing's vision:-To play a decisive role in the field of civil aircraft and bring the world into the jet era (1950).

Boeing values-leading the aviation industry and always being a pioneer; Respond to major challenges and risks; Product safety and quality; Integrity and business ethics; Eating, breathing and sleeping are all related to aviation.

Apple Computer's vision-let everyone have a computer.

The mission of Apple Computer Company is to build users' trust and confidence in the Internet by promoting fair data usage practices.

The core value of Apple Computer Company —— Providing powerful computing power for the public

Huawei's Vision-Enriching People's Communication and Life

Huawei's mission-pay attention to the challenges and pressures that customers pay attention to, provide competitive communication solutions and services, and continuously create maximum value for customers.

Create the best and most innovative products in the world.

Committed to cost innovation like technological innovation, so that more people can get newer and better technologies.

The lowest total cost of ownership (TCO) and higher work efficiency.

Vanke's vision-to become a leader in China's real estate industry.

Vanke (Purpose) Mission-Creating Infinite Life

Vanke Values-Creating a Healthy and Abundant Life

1. Customers are our forever partners. 2. Talent is the capital of Vanke. 3. "Sunlight system". 4. Sustained growth and leadership.

ABN Milo's mission-to provide financial services in investment and wealth management for selected customers through long-term contacts, and to make ABN Milo the most willing investment target of shareholders and the best career development place for employees.

ABN Amro's values and business philosophy-honesty, respect, teamwork and professionalism-have played an important role in carrying out its mission and realizing its vision.

Microsoft's mission is to provide personal computer software to make work, study and life more convenient and rich.

The mission of Hewlett-Packard Company is to make technical contributions to the happiness and development of mankind.

HP's values-"We fully trust and respect employees, we pursue high standards of contributions, we integrate consistent emotions into our careers, and we achieve the same goals through teamwork and encouraging flexibility and innovation-we are committed to developing science and technology to enhance human welfare."

Nike's mission-to experience the feeling of competing, winning and defeating opponents.

Wal-Mart's mission-to provide opportunities for ordinary people to buy the same things as the rich.

McKinsey & Company (Unity of Vision and Mission)-Help outstanding companies and governments achieve greater success.

1. Comprehensively study and solve management problems and opportunities for senior management.

2. Provide comprehensive suggestions on various options faced by senior managers.

3. Predict the new problems and opportunities that may appear in the future development, and formulate practical countermeasures in time.

TCL group co., ltd. (abbreviation of TCL Corporation)

-Values: create value for customers, opportunities for employees and benefits for society.

Tongrentang

Objective: To protect health and save the world.

-creed:

No one has seen the settlement, and it is intentional to know it.

Although the processing is complicated, you will not dare to save effort; Although it tastes expensive, you won't dare to reduce material resources.

High Polymer, High Pressure)? and High Performance)? polymer.

-Values:

Trust and respect for individuals

Achievements and contributions in pursuit of Excellence

Adhere to honesty and integrity in business activities, achieve goals through teamwork and encourage flexibility and creativity.

-Corporate philosophy: You are the company.

Ogilvy & Mather

Seven purposes:

Serve customers more effectively than other peers.

Increase income and profits year by year and maintain the moral standards of peers.

In order to maintain the company's reputation, we must uphold the spirit of diligence and Excellence to provide modern services.

Make Ogilvy & Mather the most exciting workplace.

Win the respect of the public.

Matsushita co., ltd

-Values: serving the country by the industry, being open and aboveboard, being friendly and consistent, striving for progress, being polite and humble, following the crowd and assimilating, and repaying kindness with gratitude.

Wal-Mart (American chain enterprise)

-Core values:

In exchange for the best products and services at the lowest price.

Huawei company

-Core values:

People-oriented, respect for individuality, collective struggle, regard talents as the company's greatest wealth without accommodating talents; Open cooperation and creative development of the world's leading core technology system on the basis of independence, and advocate innovation and professionalism; Love the motherland, people, career and life, and never let Lei Feng suffer; Form the same stakeholders among customers, employees and partners.

Haier Group

-Core values:

Innovation. Guided by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, targeted by technological innovation and market innovation.

-Haier spirit:

Selfless dedication to pursue Excellence; Determined to serve the country and pursue Excellence; Create a global reputation for resources.

Legend group

-Core values:

Achieving customers-committed to customer satisfaction and success.

Entrepreneurial innovation-pursuing speed and efficiency, focusing on innovation that has an impact on customers and companies, being accurate and realistic-making decisions based on facts and honestly managing business-building trust and responsible interpersonal relationships.

Gome

-Values: Dare to be the first, contribute to the society, honor promises and keep promises, be sincere-oriented, be moral-oriented, establish a brand with morality, localize talents, and pay attention to image-Business philosophy: small profits but quick turnover, service first.

Vanke

-Objective: To build infinite life.

For customers, this means understanding your life and creating an ideal space to show yourself. For investors, it means understanding your expectations and giving employees a satisfactory ideal income. It means understanding your pursuit and providing an ideal platform for self-achievement. It means understanding the needs of the times and establishing the ideal image of modern enterprises-core values: creating a healthy and rich life, customers are our eternal partners, and talents are the capital "sunshine system" for Vanke's sustained growth and development.

Li Ning

-Task:

We use sports to stimulate people's desire and strength to break through!

Committed to building professional sporting goods and making sports change life.

Pursuing a higher realm and breaking through Tsingtao beer

-Core spirit: forge ahead and contribute to society.

-enterprise spirit: surpassing oneself and pursuing Excellence.

Maotai

-Core values:

People-oriented, quality-oriented, honesty, unity, struggle, inheritance and innovation

-Enterprise spirit: Love my Maotai and win glory for our country.

-Business philosophy: brewing high-grade life.

Dahua

-Purpose:

Serve human settlements wholeheartedly.

-Strategy

Meet the multi-level needs of society and improve the living environment.

majestic

-Values: the fun of communication and innovation

Shunchi

-Core values:

Mission-like passion; Trust and respect everyone; An insatiable spirit of challenge; Encourage innovation and take the initiative to change; Team spirit creates miracles; * * * Develop and share success.

long-term

-There are seven different values: "Don't pollute the environment, don't steal technology, don't cheat customers, don't engage in vicious competition, don't engage in triangular debts, don't evade taxes, don't pay bribes, and don't commit unconscionable acts."

Sany heavy industry

-Task:

Create first-class enterprises, cultivate first-class talents and make first-class contributions-core values: quality changes the world.

Self-improvement, industry serving the country. "

-Business philosophy:

Everything is for customers and everything comes from innovation.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.