Haidilao sued Xiao Fangniu for millions. Why did Haidilao sue him?

Recently, the news that Haidilao sued Xiao Fang Niu for claiming millions broke out on the Internet, which instantly attracted the attention of many netizens. Haidilao is a hot pot brand founded in 1994, which specializes in Sichuan-style hot pot and integrates the characteristics of hot pots from all over the world, and is deeply loved by contemporary young people. Then why did Haidilao sue the calf?

I. Reasons for Haidilao suing Xiaofangniu Some time ago, Xiaofangniu used a propaganda slogan with the words Haidilao when promoting its store, and used Haidilao's logo on its online platforms such as store decoration and WeChat official account. The color and typesetting overlap with Haidilao, so Haidilao sued Xiaofang Niu for infringing their trademark rights. Haidilao feels that small cattle herders use their popularity to publicize and attract consumers. In this way, the reputations of both parties are bound together, but through online evaluation, it is found that the calf grazing service is inconsistent with its propaganda, which seriously disrupts the market order.

Second, the harm of false advertising false advertising will harm consumers' rights and personal interests, mislead consumers to buy goods, cause consumers' property losses, and may even affect consumers' life safety in serious cases. False advertisements destroy the authenticity of advertisements and affect the positive effects brought by advertisements, which is not conducive to social development. False advertisements may also disrupt the economic order, which also hinders economic development and is not conducive to the healthy development of society. False advertising will also reduce the purchasing power of consumers, affect the country's fiscal revenue, and also cause a waste of public resources.

Third, the positive role of advertising can establish the brand image and improve consumers' trust in the brand. At the same time, advertising can also correctly guide consumers, promote consumer consumption, and bring revenue to the national finance. Advertising can also satisfy consumers' desire to buy, improve consumers' aesthetics and guide consumers' consumption concept. Advertising can also promote products, through which consumers can directly understand products and make them sell well.