What are the characteristics of financial industry logo design?

No matter how successful an enterprise is, it can't replace the image of the whole industry. When an industry has not gained a firm foothold and established a good overall image, people will also wear questioning "colored glasses" when looking at individuals. Many pawn companies do not have their own unique signs, which makes it impossible for customers to distinguish themselves from many similar companies through "instant identification". Therefore, it is very necessary to carry out accurate logo design for this industry. What are the characteristics of pawnshop logo design?

1. As a symbol of modern pawnbroking, a unified symbol should meet the standards of the times. The main purpose is to completely abandon the original "pawn" signboard, base on innovation, and start with the core concept of the pawn industry to present a new image of the financial service industry in the new era. Nowadays, great changes have taken place in the pawn industry from the inside out. It is no longer a dark and invisible high counter, but a clean and orderly office environment. It is not a usury tool to exploit the poor, but a modern financial industry to help enterprises tide over the difficulties. The logo design of the new pawnshop should be concise, fashionable and meaningful. The connotation of pawnshop conforms to the market demand, industry characteristics and times characteristics. Whether it is inheritance or innovation, the creation premise of the pawn industry logo should meet the above standards and should be a breakthrough.

2. Pawn enterprise logo includes three contents: the meaning expressed by the logo, the drawing method of the logo and the usage standard of the logo. The logo design of pawn enterprises should not only reflect enterprise values and innovative spirit, but also be full of distinctive personality. It is necessary not only to convey the company's cultural background and business philosophy, but also to highlight the service characteristics and pay attention to integrity and systematicness. The commonly used round copper coin element represents financial quotient and cycle, and the financial resources are rolling.

3. The standard words of pawn enterprises reflect the business personality of enterprises, and the pawn industry has its unique cultural connotation and industry characteristics. During the period when the People's Bank of China supervised pawn shops, there was a uniform regulation on the color and font of signboards, that is, the font must be official script. The official script font is simple and elegant, graceful and generous, stable and changeable, round and transparent, which is more in line with the characteristics of strict internal management and flexible and smooth external management of the pawn industry. The choice of signboard fonts should be steady or changeable, and must not be fancy and messy. Modern pawn shops have more choices in fonts, some use regular script, some use running script, some use running script, some use imitation song style, some use new song style, and the fonts are different.

4. The standard colors of pawn enterprises include main colors and auxiliary colors. During the supervision period of the People's Bank of China, there was a uniform color regulation on the signboard color, which stipulated that the signboard background color was gray and the signboard text was golden yellow. Now many pawn shops think red is good, some think black is moderate, and some still insist on golden yellow.

In general, gold and black are more suitable. Because gold symbolizes wealth and yellow symbolizes sincerity, gold embodies the principle that the pawn industry belongs to the financial industry, operates in good faith and pursues benefits. Black is solemn, traditional and steady, which embodies the strict and standardized style of pawnshop management and makes people feel safe and reliable. Sky blue marks the breadth of the enterprise world, and red indicates auspicious cause and the spirit of enterprise struggle.