Methods for gas stations to attract customers. Methods for gas stations to attract customers.

1. Make full use of holidays for marketing activities. Holiday marketing has always been hailed by the marketing industry as the best sales opportunity, and is also known as a moment that can create brand market radiation value. Traditional festivals, statutory holidays and other festivals throughout the year can be used for promotions, profit sharing, Return visits, condolences and other tasks to increase customer stickiness. And when some traditional festivals come, such as Dragon Boat Festival, Father's Day, Mother's Day, etc., you can put up posters related to the festival to let customers feel the strong festive atmosphere.

2. Transform the appearance of the gas station. People like to get close to beautiful things. Beautiful things are pleasing to the eye. When you see something good-looking, you can’t help but want to take another look. Therefore, gas stations can be decorated with some external objects, such as: gas station doors, entry lights, windows and other overall effects; field stickers, instructions signs, hanging flags, roll-ups, display racks, promotional banners, posters and other promotional information ; Decoration such as light boxes or LED screens, showcases, facade pillar designs; display of gift piles, product tables, etc. Making the gas station beautiful will attract many customers to the gas station.

3. Use self-media tools to promote gas station information. In today's society, we are in the era of self-media. Everyone has a microphone. When they see something they like or find something novel, they will share it on social networking sites. On the Internet, every account is like a small media. Therefore, gas stations can choose appropriate platforms for publicity and promotion by understanding the current popular concerns of the public, for example: establishing a public account of their own gas station, and setting up service businesses in the public account, such as oil price inquiry, activity content inquiry, etc., and at the same time Find what your customers care about and send them something they like.

4. Provide good service and stabilize customer flow. This requires the employees in the gas station to work together to provide good service at the gas station and build customers' consumption memories. For example: levels are divided according to consumption, and different levels enjoy different benefits. If we follow the traditional "one size fits all" model, we will not pay enough attention to high-quality loyal customers and fail to allow high-quality customers to enjoy more distinguished treatment. This will create a great sense of gap and neglect in the hearts of high-quality customers.