How to promote publicity? Want to run a tourist fruit tree and adopt a farmhouse?

There are too many means of publicity, friends circle and internet.

There is also the simplest and most effective method:

Cooperate with the courier company, put a small advertisement on each package, and then everyone can see your advertisement after the courier is sent out!

Hello! I am simple.

At present, it is not common for tourism to adopt fruit tree farmhouse music in China, which can be said to be a new "business thinking mode". If conditions permit, you can do it boldly.

As for how to publicize it, it is not a problem at all in this era of rapid global communication. How to operate is the problem to be seriously considered.

Let me talk about how to publicize and manage it.

1. First of all, the most basic one is the circle of friends. Wechat has hundreds of millions of users in China. Pay attention to this and realize it.

Send a red envelope in the group and let everyone forward it, which can achieve the effect of spreading from one to ten and from ten to hundreds. Of course, this may just be forwarded by a familiar friend.

When forwarding, you can refer to the routine of WeChat business. For example, if you forward three groups or add n likes in your circle of friends, you can get a 20% discount or send some side dishes.

2. Now vibrato video, volcano video, watermelon video and so on are all spreading at the speed of light. Every app is in full swing, and it has entered the hearts of hundreds of millions of people since the media. Sending a video on these apps can also play a promotional role.

3. And write a copy on the official WeChat account. If you don't have your own official WeChat account, you can cooperate with a local tuba. There is a charge for this. Of course, it takes effort to ask someone to write a copy. However, if you find your copy attractive, you can also use your own copy, as long as you talk about cooperation with the owner.

4. Others can be publicized through Weibo, Zhihu, Big Fish and Simple Books. The method is similar to the above.

There are still some ill-informed people on the Internet. You can still use the most primitive method. Distribute leaflets and slogans in squares or places with heavy traffic to ensure that people of all ages can know about your travel and adopt fruit trees.

In addition, management should pay more attention to it.

Personally, I'd better let everyone know about this farmhouse within 300 kilometers of Fiona Fang. Friends from other places can choose to come and relax on weekends. It's a little too far.

Also, if the farm is large enough, it is best to divide the fruit trees into areas. Of course, you may encounter some thorny injuries in this process, so you should try your best to meet some difficult requirements of some guests at any time. For example, satisfy the guest's psychology that "oranges are born in the north for bitter oranges" and let him satisfy the fun brought by the difference between the north and the south.

After all, you are a commercial farm for the purpose of making money.

When a guest recognizes (plants) a tree, you can sign a recognition contract with him or her. How much management fee to pay each year is appropriate. In the management of fruit trees, you can send some videos to guests from time to time and so on. Of course, as for the result, it is another matter for the guests to handle it. If the guests want to pick fruit, you can also help to collect fruit, and charge a little service fee appropriately.

Now, people are under great pressure. They just want to experience the fun of being farmers, but they don't have the hard-working nature and tenacity of farmers. But watching their young trees grow and harvest can satisfy their "laborers" pleasure.

In addition, some customers prefer flowers. If the farm is big enough, you can open up a piece of land to grow flowers. It is best to have bright varieties that are easy to survive, such as Gesanghua, Qianrihong, Taichuhua and Celosia cristata. Everyone has a love of beauty. A sea of flowers makes people feel relaxed and happy, and they can't leave. This will attract more guests and keep them.

Of course, in the farmhouse, what is indispensable is "eating".

"Eating goods" is synonymous with China in the universe. A good dish is indispensable. A good martial art is not as good as an amazing little craft. Focus on launching a special dish that makes people want to eat it for the second time and the third time. When it comes to this dish, they think of this farmhouse, making it synonymous with the music field and more touching.

Of course, there are many other factors to run a farm well. As long as individuals can bear hardships and stand hard work, and their social skills are not particularly poor, there will be no major problems.

These are my personal views on the promotion and management of tourist farmhouses. Please share more opinions with netizens.

There are many ways and means of publicity and promotion. The key is to look at the farmhouse products and product models adopted by the tourist fruit trees you designed.

Only when the profit model of the product is clear and complete can targeted customers promote it.

The idea of the subject should be the profit model of taking fruit trees as the sales carrier, driving orchard tourism and stimulating additional consumption If so, it depends on the regional resources you invest in, the size of the orchard and whether there are related supporting resources around the orchard to integrate. Whether to invest or integrate other existing resources depends on your investment plan.

First, orchard fruit trees, as the main body of promotion and publicity, must have characteristics when designing models, and attract major customers with acceptability.

Second, guide consumption by sticking the main customers that attract adoption on your supporting consumption items, such as catering, accommodation, fishing, shopping and leisure, so as to complete the profit model of the project.