How to do a good job in the operation of WeChat official account

Now the official WeChat account is a new media platform that many people are using, but with so many official WeChat accounts, how can you make your official WeChat account stand out? How to write the operation copy of WeChat official account?

1. The official account of WeChat must have a clear positioning, whether we apply for a service number or a subscription number, whether you are an individual or a group. Before using the official WeChat account, you must have a clear positioning. For example, if you are an enterprise, you should push articles related to products. If you are an individual, you can post articles in your own field. As a joke, everyone knows that the content in this official WeChat account is a joke. This is positioning. There is no room. Joke today, keep fit tomorrow, and be professional the day after tomorrow, so no one will watch.

2. WeChat official account must have content push, no matter what it is operating or what industry. Content is king. If you can write, you can write some original content and push it to your fans every once in a while. Regularly, it seems to be convenient for fans to subscribe. But original content is not written every day. In fact, you can also go online to find some articles that you think are better and copy them down. If you think it is of little value to completely copy this article. You can modify the copied article and add it to your own ideas, which is considered as semi-original content. There is a faster way. If you see what you like in the official WeChat account or circle of friends you subscribe to, after opening it, copy it directly and link it to the computer to open the copy. Just push this content to your fans. If he has read it, he won't be interested in your content. WeChat official account operation plan and WeChat official account operation plan.

3. The official WeChat account must interact with fans. Only interaction can make fans feel that the owner of the official WeChat account cares about him. At the same time, you can know how many fans are watching your content carefully. There are many ways to interact. You can launch a survey, topic. Or pay attention to the number of replies or do prize-winning activities. You can also let fans contribute and so on. In short, interaction is necessary.

4. The official WeChat account must have a promotion method. People who really have good promotion methods may be making a fortune silently. First of all, the establishment of a public platform, you can let your friends around you pay attention first. Secondly, your QQ friends, Weibo fans, WeChat personal number, or post replies in forums related to your official WeChat account to attract netizens' attention. If you know a large number of people, you can push each other on the official account of WeChat, so that acquaintances can share content in the circle of friends. There is a better way. Many people who professionally operate the official WeChat account are using it. You search for keywords on the search engine, WeChat official account. There will be more than N such navigation websites, allowing you to publish your own official WeChat account QR code platform. You will post on every website, and you will send your official WeChat account fans, adding dozens or hundreds of fans every day.

Wechat public platform operation

1. Write one article every day. If you are too busy, write four articles a week. Keep sharing simple and easy-to-understand content, and simplify accurate and practical content. If the article is too long for 90% users to read, add interesting writing skills appropriately. Accurate, short, easy to understand and practical, this is the most important core of WeChat content operation.

2. Preparatory work, choose an account that users can easily import, such as QQ number or easy-to-remember English.

3. Develop content framework, interaction strategy and snowball strategy for fans to improve the interaction rate. Through prize-winning activities, it must be interesting, improve the conversion rate, flexibly insert marketing, websites and other channels to promote, guide users into your fish pond, and avoid the loopholes in WeChat authentication. At present, WeChat only recognizes whether it is authenticated or not, but can't recognize the content. It moderately crosses the border, attracts the surrounding fans of the target users, and fully drains the interchange for fans to enter and stay.

4. Wechat marketing customer maintenance and conversion rate, with emotional skills as the main strategy, dilute the marketing taste and avoid causing users' resentment. Simple advertising will only make users abandon you, and grasp the frequency of advertising, and it is more appropriate to 1 time a week. If there is advertising harassment every day, users will definitely cancel their attention. Content management is king, interesting, concise and attractive. The content should be accurate enough, do a small-scale internal test, and send it after improvement, so that users can continue to watch it within 3 seconds.

5. Flexible use of other tools, such as Weibo, QQ, Taobao Want Want, mass mailing, mass QQ, etc. Do more prize-winning quiz activities, answer users' questions in time, be friendly and enthusiastic, reply within ten minutes, try not to send links in the sent content, do a good job of caring for users on the basis of user classification, and send blessings to users in different regions.

How to write the operation copy of WeChat public platform?

1. Simple is power. Don't turn your WeChat WeChat official account into a universal application. You can listen to music and chat with machines for free. These functions will only dilute the core value of the enterprise. Please delete these features.

2. The purpose of WeChat operation is to maintain customer relationship. 99% of the time is spent on cultivating the trust of customers. Please forget about sales for a while and promote sales every day. 29 days to cultivate customers, spend 1 day promotion is more effective. Please forget about sales for a while.

3. Wechat marketing has no marketing secrets, only input and execution. It is impossible to get a large number of fans without input. Don't just see the case of getting 900,000 fans in three months. Ask them how much money and manpower they have invested in the WeChat official account operation plan.

If you don't want to invest too much money, you should choose to invest time, and then join the implementation in place to achieve your goal.

Don't push a lot of content every day, give it to potential customers and create topics that can be communicated with readers. You know, all the value comes from communication. Push the best content, it is better to communicate with readers once.

6. If you want to create more opportunities to communicate with readers, you should ask readers more questions, ask readers when they like to receive content, and put forward valuable opinions on their WeChat official account.

7. Don't be carried away by those fans who have been 1 10,000 for three months. No matter how many fans there are, it's useless if they can't be converted into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

8. Publishing an article doesn't have to be long-winded, but it must arouse readers' thinking.

9. Pay attention to competitors' WeChat. Pay attention to 10, and 50 people will teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember, competitors are the best teachers.